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Marketing to the World webinar
 

Marketing to the World webinar

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Business Women's Week - Network with the World webinar slides

Business Women's Week - Network with the World webinar slides

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Marketing to the World webinar Marketing to the World webinar Presentation Transcript

  • Promote your business and your expertise to the global market. Marketing to the World
  • Stella De Zotti Australian Businesswomen’s Network Promote your business and your expertise to the global market. Marketing to the World
  • Suzi Dafnis Australian Businesswomen’s Network Promote your business and your expertise to the global market. Marketing to the World
  • Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World Laurie Hayes The HBB Source / SendOutCards
    • Which of these marketing strategies do you currently employ?
    • Social Networking
    • Referral Marketing
    • Web Marketing
    • Direct Mail
    • Email Marketing
    • Publicity
    Poll Promote your business and your expertise to the global market. Marketing to the World
    • Canadian Laurie Hayes is a certified life and business coach and author of numerous small and home-based business articles.
    • As a referral marketing and client attraction specialist, she helps business owners and professionals get more clients, keep the ones they have longer and turn them into powerful referral sources.
    Laurie Hayes The HBB Source / SendOutCards Promote your business and your expertise to the global market. Marketing to the World
    • Social Media
    • Who to connect with
    • How to connect (first contact and afterwards)
    • How to add value and grow relationships
    • International Networking Success Stories
    • Quality vs. Quantity
    How To Practice Referral Marketing Internationally Promote your business and your expertise to the global market. Marketing to the World
  • Making Connections Promote your business and your expertise to the global market. Marketing to the World
    • Facebook
    • LinkedIn
    • Twitter (micro blogging)
    • Community Web Sites
    • Forums
    “ social networking” 500,000 members 200 countries create your own Europe/China
    • Shared target market
    • Non-competing
    • Active
    • Professional
    • Well-connected
    • Leaders
    Who Make the Best Connections? Promote your business and your expertise to the global market. Marketing to the World
    • Submit friend request
    • Review web sites, interests, books read, associations, skills, interests, places visited.
    • Make intelligent, relevant posts
    • Request additional information
    • Pick up the phone
    How do I make the connection? Promote your business and your expertise to the global market. Marketing to the World
    • Make introductions
    • Send helpful resources
    • Post testimonials or words of thanks on their blogs, profiles or forums
    • Personally recognise their birthdays or accomplishments (send a card)
    • Quality vs. Quantity (power of 250)
    How to add value and grow the relationship Promote your business and your expertise to the global market. Marketing to the World
      • It started with a book
      • Know who’s following you
      • Turning acknowledgement into a radio interview
      • The power of asking
      • Skype can be your best friend
    Success Stories Promote your business and your expertise to the global market. Marketing to the World
      • The HBB Source (for new and aspiring home business owners)
      • www.thehbbsource.com
      • SendOutCards (greeting cards to create personal touch with clients, new connections and referral sources)
      • www.cardattraction.com
    Laurie Hayes’ Resources Promote your business and your expertise to the global market. Marketing to the World
    • Agenda
    • Maximising your opportunities in 2009
    • Optimising your investment in marketing
    • Putting social media into your mix
    • Measuring your return
    • Some recommendations
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • Maximising your opportunities in 2009
    • Re-assess marketing and business plan
    • Refine marketing messages
    • Enhance products
    • Resource: 3 questions tools
    • http://www.sustainablemarketingservices.com.au/dmdocuments/ three_questions_that_can_help_sustain_your_profits!_v2.pdf
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • How can you optimise your investment?
    • Focus on one marketing strategy
    • Focus on 3 to 5 tactics
    • Measure your return
    • Resource: Increase your sales tool
    • http://www.sustainablemarketingservices.com.au/dmdocuments/ three_questions_that_can_help_sustain_your_profits!_v2.pdf
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • How can you optimise your investment?
    • Focus on one marketing strategy
      • Acquisition
      • Retention
      • Cross sell / upsell
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • How can you optimise your investment?
    • Focus on 3 to 5 tactics
      • Acquisition: advertising, networking, direct mail online marketing, referral program
      • Retention: customer survey, enhance service, increase product range, offer payment plans, reward loyalty
      • Cross sell / upsell : sales scripts, educate customers on product range, train staff on sales, point of sale merchandise, in store promotions
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • How can you optimise your investment?
    • Focus on one marketing strategy
    • Focus on 3 to 5 tactics
    • Measure your return
    • Resource: Increase your sales tool
    • http://www.sustainablemarketingservices.com.au/dmdocuments/ three_questions_that_can_help_sustain_your_profits!_v2.pdf
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • What is social media?
    • internet and mobile based tools
    • sharing and discussion information
    • user generated
    • words, pictures, videos and audio
    • blogs, wikis, podcasts, information tagging, prediction markets, social networks
    • Facebook, Myspace, Twitter, Linkedin, Flickr, Delicious
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • What are the benefits of social media?
    • Raise brand awareness
    • Demonstrate expertise
    • Build credibility
    • Deliver value to users
    • Generate leads & sales for some
    • Need a web 2.0 website
    • Resource:
    • www.sustainablemarketingservices.com.au/blog
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • Success factors in social media (McKinseys)
    • Provide value to users
    • Allow users to decide on mediums
    • Ensure management takes active role
    • Incorporate into daily life e.g. google
    • Appeal to participants’ egos – not just their wallets
    • Target users who can create critical mass
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • Case study – J.P. Morgan
    • Goal : raise awareness of brand
    • How : provide useful information
    • What : online banners and blog
    • Outcome:
      • banners generated strong click thrus
      • content not appealing enough to encourage good subscriptions
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • First week – banner 1
    • Second week – banner 2
    • Third week – banner 3
    • Fourth week – banner 4
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
  • Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • Why measure the return on your marketing investment?
    • Focuses your resources on the right things
    • Refine marketing activities
    • Eliminate activities that don’t work
    • Compare the return for different activities
    • Get a better return on your investment
    • Grow your business sooner
    • More likely to achieve your business goal
    • More money for personal goals!
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • How can you measure the return?
    • Ask your clients how they heard about you
    • Count the responses to promotions
    • Count the number of new customers
    • Calculate the cost per response (lead)
    • Calculate the cost per sale
    • Calculate the increase in revenue
    • Calculate life time value of new customers
    • Calculate the change in retention rates
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • How can you measure the return?
    • Print advertisement
    • Number of responses (leads) = 10
    • Cost of advertisement = $100
    • Number of sales = 2
    • Revenue per sale = $500
    • Total revenue = $1000
    • Cost per lead = total costs / no of leads
    • $100/10 = $10
    • Cost per sale = total costs / no of sales
    • $100/2 = $50
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    • Recommendations for your 2009 tool kit
    • Review your roadmap
    • Measure the return on your investment
    • Prioritise budget on activities that deliver the best return
    • Communicate more to build confidence
    • Ask for referrals from existing customers
    • Enhance your service to protect client base
    • Dip your toe into social media
    Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
  • Questions? Promote your business and your expertise to the global market. Marketing to the World
    • Online community
    • Q&A
    • Networking
    • Friday’s Webinar – Global Roundtable
    Next steps Promote your business and your expertise to the global market. Marketing to the World