Promote your business and your expertise to the global market.  Marketing to the World
Stella De Zotti Australian Businesswomen’s Network Promote your business and your expertise to the global market. Marketin...
Suzi Dafnis Australian Businesswomen’s Network Promote your business and your expertise to the global market. Marketing to...
Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global mar...
<ul><li>Which of these marketing strategies do you currently employ? </li></ul><ul><li>Social Networking </li></ul><ul><li...
<ul><li>Canadian Laurie Hayes is a certified life and business coach and author of numerous small and home-based business ...
<ul><li>Social Media </li></ul><ul><li>Who to connect with </li></ul><ul><li>How to connect (first contact and afterwards)...
Making Connections Promote your business and your expertise to the global market. Marketing to the World <ul><li>Facebook ...
<ul><li>Shared target market </li></ul><ul><li>Non-competing </li></ul><ul><li>Active </li></ul><ul><li>Professional </li>...
<ul><li>Submit friend request </li></ul><ul><li>Review web sites, interests, books read, associations, skills, interests, ...
<ul><li>Make introductions </li></ul><ul><li>Send helpful resources </li></ul><ul><li>Post testimonials or words of thanks...
<ul><ul><li>It started with a book </li></ul></ul><ul><ul><li>Know who’s following you </li></ul></ul><ul><ul><li>Turning ...
<ul><ul><li>The HBB Source (for new and aspiring home business owners) </li></ul></ul><ul><ul><li>www.thehbbsource.com </l...
<ul><li>Agenda </li></ul><ul><li>Maximising your opportunities in 2009 </li></ul><ul><li>Optimising your investment in mar...
<ul><li>Maximising your opportunities in 2009 </li></ul><ul><li>Re-assess marketing and business plan </li></ul><ul><li>Re...
<ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on one marketing strategy </li></ul><ul><li>Focus on...
<ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on one marketing strategy </li></ul><ul><ul><li>Acqu...
<ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on 3 to 5 tactics  </li></ul><ul><ul><li>Acquisition...
<ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on one marketing strategy </li></ul><ul><li>Focus on...
<ul><li>What is social media? </li></ul><ul><li>internet and mobile based tools </li></ul><ul><li>sharing and discussion i...
<ul><li>What are the benefits of social media? </li></ul><ul><li>Raise brand awareness </li></ul><ul><li>Demonstrate exper...
<ul><li>Success factors in social media (McKinseys) </li></ul><ul><li>Provide value to users </li></ul><ul><li>Allow users...
<ul><li>Case study – J.P. Morgan </li></ul><ul><li>Goal :  raise awareness of brand </li></ul><ul><li>How :  provide usefu...
<ul><li>First week – banner 1 </li></ul><ul><li>Second week – banner 2 </li></ul><ul><li>Third week – banner 3 </li></ul><...
Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global mar...
<ul><li>Why measure the return on your marketing investment? </li></ul><ul><li>Focuses your resources on the right things ...
<ul><li>How can you measure the return? </li></ul><ul><li>Ask your clients how they  heard about you </li></ul><ul><li>Cou...
<ul><li>How can you measure the return? </li></ul><ul><li>Print advertisement   </li></ul><ul><li>Number of responses (lea...
<ul><li>Recommendations for your 2009 tool kit </li></ul><ul><li>Review your roadmap  </li></ul><ul><li>Measure the return...
Questions? Promote your business and your expertise to the global market. Marketing to the World
<ul><li>Online community </li></ul><ul><li>Q&A </li></ul><ul><li>Networking </li></ul><ul><li>Friday’s Webinar – Global Ro...
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Marketing to the World webinar

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  • Marketing to the World webinar

    1. 1. Promote your business and your expertise to the global market. Marketing to the World
    2. 2. Stella De Zotti Australian Businesswomen’s Network Promote your business and your expertise to the global market. Marketing to the World
    3. 3. Suzi Dafnis Australian Businesswomen’s Network Promote your business and your expertise to the global market. Marketing to the World
    4. 4. Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World Laurie Hayes The HBB Source / SendOutCards
    5. 5. <ul><li>Which of these marketing strategies do you currently employ? </li></ul><ul><li>Social Networking </li></ul><ul><li>Referral Marketing </li></ul><ul><li>Web Marketing </li></ul><ul><li>Direct Mail </li></ul><ul><li>Email Marketing </li></ul><ul><li>Publicity </li></ul>Poll Promote your business and your expertise to the global market. Marketing to the World
    6. 6. <ul><li>Canadian Laurie Hayes is a certified life and business coach and author of numerous small and home-based business articles. </li></ul><ul><li>As a referral marketing and client attraction specialist, she helps business owners and professionals get more clients, keep the ones they have longer and turn them into powerful referral sources. </li></ul>Laurie Hayes The HBB Source / SendOutCards Promote your business and your expertise to the global market. Marketing to the World
    7. 7. <ul><li>Social Media </li></ul><ul><li>Who to connect with </li></ul><ul><li>How to connect (first contact and afterwards) </li></ul><ul><li>How to add value and grow relationships </li></ul><ul><li>International Networking Success Stories </li></ul><ul><li>Quality vs. Quantity </li></ul>How To Practice Referral Marketing Internationally Promote your business and your expertise to the global market. Marketing to the World
    8. 8. Making Connections Promote your business and your expertise to the global market. Marketing to the World <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter (micro blogging) </li></ul><ul><li>Community Web Sites </li></ul><ul><li>Forums </li></ul>“ social networking” 500,000 members 200 countries create your own Europe/China
    9. 9. <ul><li>Shared target market </li></ul><ul><li>Non-competing </li></ul><ul><li>Active </li></ul><ul><li>Professional </li></ul><ul><li>Well-connected </li></ul><ul><li>Leaders </li></ul>Who Make the Best Connections? Promote your business and your expertise to the global market. Marketing to the World
    10. 10. <ul><li>Submit friend request </li></ul><ul><li>Review web sites, interests, books read, associations, skills, interests, places visited. </li></ul><ul><li>Make intelligent, relevant posts </li></ul><ul><li>Request additional information </li></ul><ul><li>Pick up the phone </li></ul>How do I make the connection? Promote your business and your expertise to the global market. Marketing to the World
    11. 11. <ul><li>Make introductions </li></ul><ul><li>Send helpful resources </li></ul><ul><li>Post testimonials or words of thanks on their blogs, profiles or forums </li></ul><ul><li>Personally recognise their birthdays or accomplishments (send a card) </li></ul><ul><li>Quality vs. Quantity (power of 250) </li></ul>How to add value and grow the relationship Promote your business and your expertise to the global market. Marketing to the World
    12. 12. <ul><ul><li>It started with a book </li></ul></ul><ul><ul><li>Know who’s following you </li></ul></ul><ul><ul><li>Turning acknowledgement into a radio interview </li></ul></ul><ul><ul><li>The power of asking </li></ul></ul><ul><ul><li>Skype can be your best friend </li></ul></ul>Success Stories Promote your business and your expertise to the global market. Marketing to the World
    13. 13. <ul><ul><li>The HBB Source (for new and aspiring home business owners) </li></ul></ul><ul><ul><li>www.thehbbsource.com </li></ul></ul><ul><ul><li>SendOutCards (greeting cards to create personal touch with clients, new connections and referral sources) </li></ul></ul><ul><ul><li>www.cardattraction.com </li></ul></ul>Laurie Hayes’ Resources Promote your business and your expertise to the global market. Marketing to the World
    14. 14. <ul><li>Agenda </li></ul><ul><li>Maximising your opportunities in 2009 </li></ul><ul><li>Optimising your investment in marketing </li></ul><ul><li>Putting social media into your mix </li></ul><ul><li>Measuring your return </li></ul><ul><li>Some recommendations </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    15. 15. <ul><li>Maximising your opportunities in 2009 </li></ul><ul><li>Re-assess marketing and business plan </li></ul><ul><li>Refine marketing messages </li></ul><ul><li>Enhance products </li></ul><ul><li>Resource: 3 questions tools </li></ul><ul><li>http://www.sustainablemarketingservices.com.au/dmdocuments/ three_questions_that_can_help_sustain_your_profits!_v2.pdf </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    16. 16. <ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on one marketing strategy </li></ul><ul><li>Focus on 3 to 5 tactics </li></ul><ul><li>Measure your return </li></ul><ul><li>Resource: Increase your sales tool </li></ul><ul><li>http://www.sustainablemarketingservices.com.au/dmdocuments/ three_questions_that_can_help_sustain_your_profits!_v2.pdf </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    17. 17. <ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on one marketing strategy </li></ul><ul><ul><li>Acquisition </li></ul></ul><ul><ul><li>Retention </li></ul></ul><ul><ul><li>Cross sell / upsell </li></ul></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    18. 18. <ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on 3 to 5 tactics </li></ul><ul><ul><li>Acquisition: advertising, networking, direct mail online marketing, referral program </li></ul></ul><ul><ul><li>Retention: customer survey, enhance service, increase product range, offer payment plans, reward loyalty </li></ul></ul><ul><ul><li>Cross sell / upsell : sales scripts, educate customers on product range, train staff on sales, point of sale merchandise, in store promotions </li></ul></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    19. 19. <ul><li>How can you optimise your investment? </li></ul><ul><li>Focus on one marketing strategy </li></ul><ul><li>Focus on 3 to 5 tactics </li></ul><ul><li>Measure your return </li></ul><ul><li>Resource: Increase your sales tool </li></ul><ul><li>http://www.sustainablemarketingservices.com.au/dmdocuments/ three_questions_that_can_help_sustain_your_profits!_v2.pdf </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    20. 20. <ul><li>What is social media? </li></ul><ul><li>internet and mobile based tools </li></ul><ul><li>sharing and discussion information </li></ul><ul><li>user generated </li></ul><ul><li>words, pictures, videos and audio </li></ul><ul><li>blogs, wikis, podcasts, information tagging, prediction markets, social networks </li></ul><ul><li>Facebook, Myspace, Twitter, Linkedin, Flickr, Delicious </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    21. 21. <ul><li>What are the benefits of social media? </li></ul><ul><li>Raise brand awareness </li></ul><ul><li>Demonstrate expertise </li></ul><ul><li>Build credibility </li></ul><ul><li>Deliver value to users </li></ul><ul><li>Generate leads & sales for some </li></ul><ul><li>Need a web 2.0 website </li></ul><ul><li>Resource: </li></ul><ul><li>www.sustainablemarketingservices.com.au/blog </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    22. 22. <ul><li>Success factors in social media (McKinseys) </li></ul><ul><li>Provide value to users </li></ul><ul><li>Allow users to decide on mediums </li></ul><ul><li>Ensure management takes active role </li></ul><ul><li>Incorporate into daily life e.g. google </li></ul><ul><li>Appeal to participants’ egos – not just their wallets </li></ul><ul><li>Target users who can create critical mass </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    23. 23. <ul><li>Case study – J.P. Morgan </li></ul><ul><li>Goal : raise awareness of brand </li></ul><ul><li>How : provide useful information </li></ul><ul><li>What : online banners and blog </li></ul><ul><li>Outcome: </li></ul><ul><ul><li>banners generated strong click thrus </li></ul></ul><ul><ul><li>content not appealing enough to encourage good subscriptions </li></ul></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    24. 24. <ul><li>First week – banner 1 </li></ul><ul><li>Second week – banner 2 </li></ul><ul><li>Third week – banner 3 </li></ul><ul><li>Fourth week – banner 4 </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    25. 25. Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    26. 26. <ul><li>Why measure the return on your marketing investment? </li></ul><ul><li>Focuses your resources on the right things </li></ul><ul><li>Refine marketing activities </li></ul><ul><li>Eliminate activities that don’t work </li></ul><ul><li>Compare the return for different activities </li></ul><ul><li>Get a better return on your investment </li></ul><ul><li>Grow your business sooner </li></ul><ul><li>More likely to achieve your business goal </li></ul><ul><li>More money for personal goals! </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    27. 27. <ul><li>How can you measure the return? </li></ul><ul><li>Ask your clients how they heard about you </li></ul><ul><li>Count the responses to promotions </li></ul><ul><li>Count the number of new customers </li></ul><ul><li>Calculate the cost per response (lead) </li></ul><ul><li>Calculate the cost per sale </li></ul><ul><li>Calculate the increase in revenue </li></ul><ul><li>Calculate life time value of new customers </li></ul><ul><li>Calculate the change in retention rates </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    28. 28. <ul><li>How can you measure the return? </li></ul><ul><li>Print advertisement </li></ul><ul><li>Number of responses (leads) = 10 </li></ul><ul><li>Cost of advertisement = $100 </li></ul><ul><li>Number of sales = 2 </li></ul><ul><li>Revenue per sale = $500 </li></ul><ul><li>Total revenue = $1000 </li></ul><ul><li>Cost per lead = total costs / no of leads </li></ul><ul><li>$100/10 = $10 </li></ul><ul><li>Cost per sale = total costs / no of sales </li></ul><ul><li>$100/2 = $50 </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    29. 29. <ul><li>Recommendations for your 2009 tool kit </li></ul><ul><li>Review your roadmap </li></ul><ul><li>Measure the return on your investment </li></ul><ul><li>Prioritise budget on activities that deliver the best return </li></ul><ul><li>Communicate more to build confidence </li></ul><ul><li>Ask for referrals from existing customers </li></ul><ul><li>Enhance your service to protect client base </li></ul><ul><li>Dip your toe into social media </li></ul>Maria Anderson Sustainable Marketing Services Australia Pty Ltd Promote your business and your expertise to the global market. Marketing to the World
    30. 30. Questions? Promote your business and your expertise to the global market. Marketing to the World
    31. 31. <ul><li>Online community </li></ul><ul><li>Q&A </li></ul><ul><li>Networking </li></ul><ul><li>Friday’s Webinar – Global Roundtable </li></ul>Next steps Promote your business and your expertise to the global market. Marketing to the World

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