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Business Women's Week - Network with the World webinar
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Business Women's Week - Network with the World webinar Presentation Transcript

  • 1. The Webinar will start shortly.
  • 2. Network with the World How to build an international network of contacts without leaving your desk.
  • 3. Network with without leaving your desk the world How to build an international network of contacts Stella De Zotti Australian Businesswomen’s Network
  • 4. Network with without leaving your desk the world How to build an international network of contacts Suzi Dafnis Australian Businesswomen’s Network
  • 5. Network with without leaving your desk the world How to build an international network of contacts Mari Smith Michele Connolly
  • 6. Network with without leaving your desk the world How to build an international network of contacts Michele Connolly GetOrganizedWizard.com 5 Steps to Organising Your Social Networking
  • 7. Network with without leaving your desk the world How to build an international network of contacts Overview: 1.  Decide on your social networking objective 2.  Choose your social networks 3.  Create a social networking strategy 4.  Build your social network 5.  Be time-smart Notes available at www.GetOrganizedWizard.com/resources
  • 8. Network with without leaving your desk the world How to build an international network of contacts Step 1: Decide on your social networking objective Why are you using social networking? •  To build your profile? •  To network with other businesspeople? •  To provide a work distraction? •  To make friends? •  What else? __________________ Step 1 Summary: Be clear what you want from social networking
  • 9. Network with without leaving your desk the world How to build an international network of contacts Step 2: Choose your social networks I focus on: •  Twitter – www.Twitter.com •  Cool; Instant •  Facebook – www.Facebook.com •  College-educated; 500 million users by 2011 •  Linked In – www.Linkedin.com (less so) •  More business-focused; Recently added apps
  • 10. Network with without leaving your desk the world How to build an international network of contacts Step 2: Choose your social networks And there are hundreds more: •  Ning communities (eg ABN) •  FriendFeed, MySpace, Beebo •  Flickr, YouTube •  Social Bookmarking sites (eg StumbleUpon) •  Social News sites (eg Digg)
  • 11. Network with without leaving your desk the world How to build an international network of contacts Step 2: Choose your social networks If you’re a - Your social networks could include - Photographer Flickr Life Coach for parents of troubled teens Ning network for parents of troubled teens Corporate professional Linked In ‘Mompreneur’ Twitter, Facebook Work-from-home businessperson seeking Twitter, Facebook social interaction Other examples? Step 2 Summary: Choose networks that match your objectives
  • 12. Network with without leaving your desk the world How to build an international network of contacts Step 3: Create your social networking strategy ✖ DON’T ✔ DO Jump right in with self-promotion Lurk and learn - Especially ‘local customs’ (etiquette) Use SNs as a place to vent Provide value - Entertain, inform, help, share information, etc Passively wait to connect Twitter: Tweet links, @reply, RT, ask questions Facebook: Update status, comment on others’ statuses, write on walls, post items, etc Be aloof/boring/corporate Show a little personality - Wish happy birthday, ask/answer questions, etc Talk religion, politics, sex , or swear Be sensitive; it’s easy to lose friends/followers Step 3 Summary: Take a strategic approach to social networking
  • 13. Network with without leaving your desk the world How to build an international network of contacts Step 4: Build your social networks Attract friends/followers/connections: •  Be active & add value -> organic growth •  Have an appealing profile (uncluttered; real name, interesting bio) •  Promote your SN profiles (EGs follow) Seek friends/followers/connections: •  Follow/friend/connect: FB suggestions; Twellow.com; MrTweet.net Step 4 Summary: Actively build your social network
  • 14. Network with theleaving your desk World How to build an international network of contacts without Promote your SN profiles in your email signature
  • 15. Network with theleaving your desk World How to build an international network of contacts without Promote your SN profiles on your site’s About page
  • 16. Network with theleaving your desk World How to build an international network of contacts without Promote your SN profiles on your Facebook badge blog sidebar Twitter badge Linked In badge
  • 17. Network with without leaving your desk the world How to build an international network of contacts Step 5: Be Time-Smart Adopt simple policies to save time and avoid over-thinking: •  Follow-back/Accept friend request policy •  EG Twitter: Follow back unless too religious, salesy, etc •  EG FB: Accept if > 10 friends in common and/or sends message •  Daily Activity policy •  EG Twitter: After coffee tweet links. On work breaks tweet, @reply, RT. •  EG FB: After coffee add/request friends, post links, birthdays, comments.
  • 18. Network with without leaving your desk the world How to build an international network of contacts Step 5: Be Time-Smart Use tools to save time and increase effectiveness: •  PING.fm: Update status on FB, Twitter, LinkedIn, many more at once •  Tweetlater.com; Twuffer.com: Schedule/repeat tweets/status updates •  Twhirl.com, TweetDeck.com: Desktop client (doesn’t need browser) •  Twitterfeed.com: Auto-updates Twitter/Ping status with new blog post Facebook Notes: Auto-imports blog posts Step 5 Summary: Choose policies and tools to be time-smart. Warning: Trying every new tool will waste time. Be selective.
  • 19. Network with without leaving your desk the world How to build an international network of contacts Review: 1.  Decide on your social networking objective – Why are you joining? 2.  Choose your social networks – Twitter, FB, others relevant? 3.  Create a social networking strategy – Dos & Don’ts 4.  Build your social network – Actively attract & seek friends/followers 5.  Be time-smart – Use policies & tools to be more time-effective Notes available at www.GetOrganizedWizard.com/resources
  • 20. Network with without leaving your desk the world How to build an international network of contacts Mari Smith Relationship Marketing Specialist & Social Media Business Coach
  • 21. Network with theleaving your desk World How to build an international network of contacts without Twitter & ©2008 Mari Smith - MariSmith.com
  • 22. Network with without leaving your desk the world How to build an international network of contacts Bubbly Scottish-Canadian! Two tracks Relationship + Internet … Social Media! “The Pied Piper of Facebook”   Overnight success… 10 years in the making!  
  • 23. Network with without leaving your desk the world How to build an international network of contacts 2 3
  • 24. Network with without leaving your desk the world How to build an international network of contacts Facebook® Stats & Facts: 175+ million active members. 500 million by 2011… or sooner. 5th most trafficked website in the world. Largest photo-sharing platform. ~30M/day. >70% of Facebook users = outside the US. Fastest growing demographic = age 30+. More degrees, more mature, more money! Rigorous Terms of Use.
  • 25. Network with without leaving your desk the world How to build an international network of contacts
  • 26. Network with without leaving your desk the world How to build an international network of contacts http://www.facebook.com/pages/Mari-Smith-Relationship-and-Buzz-Marketing-Specialist/42328360008
  • 27. Network with without leaving your desk the world How to build an international network of contacts Homework: List the top 25-50 people you admire in your industry and beyond. Send them a friend request on Facebook. Always include a personal message. Search and follow them on Twitter.
  • 28. Network with without leaving your desk the world How to build an international network of contacts Common Challenges
  • 29. Network with without leaving your desk the world How to build an international network of contacts Mari’s Social Marketing Method QUICK START GUIDE Mari’s proven 15-step process to rapidly accelerate your   visibility AND profits!! Covers branding, your core message, keywords, best   practices, shortcuts, best apps, stealth marketing strategies. Recommended sites to create Radical Strategic Visibility.   How to find top-paying high-end clients.   How to find BIG strategic alliances.   The ONE action you must take daily to create consistent   visibility. Proven techniques to build your personal brand and name   recognition. How to know what to delegate for best results and   maximum authenticity. Daily process for both you and your assistant   Plus much, much more!   http://QuickStartSocialMedia.com
  • 30. Network with without leaving your desk the world How to build an international network of contacts
  • 31. Network with theleaving your desk World How to build an international network of contacts without Q&A
  • 32. Network with the world How to build an international network of contacts without leaving your desk 3 March 4 March 5 March
  • 33. Network with the world How to build an international network of contacts without leaving your desk Thank you. www.abn.org.au