Business Women's Week - Network with the World webinar

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Network with the World How to build an international network of contacts without leaving your desk.

Network with without leaving your desk the world How to build an international network of contacts Stella De Zotti Australian Businesswomen’s Network

Network with without leaving your desk the world How to build an international network of contacts Suzi Dafnis Australian Businesswomen’s Network

Network with without leaving your desk the world How to build an international network of contacts Mari Smith Michele Connolly

Network with without leaving your desk the world How to build an international network of contacts Michele Connolly GetOrganizedWizard.com 5 Steps to Organising Your Social Networking

Network with without leaving your desk the world How to build an international network of contacts Overview: 1.  Decide on your social networking objective 2.  Choose your social networks 3.  Create a social networking strategy 4.  Build your social network 5.  Be time-smart Notes available at www.GetOrganizedWizard.com/resources

Network with without leaving your desk the world How to build an international network of contacts Step 1: Decide on your social networking objective Why are you using social networking? •  To build your profile? •  To network with other businesspeople? •  To provide a work distraction? •  To make friends? •  What else? __________________ Step 1 Summary: Be clear what you want from social networking

Network with without leaving your desk the world How to build an international network of contacts Step 2: Choose your social networks I focus on: •  Twitter – www.Twitter.com •  Cool; Instant •  Facebook – www.Facebook.com •  College-educated; 500 million users by 2011 •  Linked In – www.Linkedin.com (less so) •  More business-focused; Recently added apps

Network with without leaving your desk the world How to build an international network of contacts Step 2: Choose your social networks And there are hundreds more: •  Ning communities (eg ABN) •  FriendFeed, MySpace, Beebo •  Flickr, YouTube •  Social Bookmarking sites (eg StumbleUpon) •  Social News sites (eg Digg)

Network with without leaving your desk the world How to build an international network of contacts Step 2: Choose your social networks If you’re a - Your social networks could include - Photographer Flickr Life Coach for parents of troubled teens Ning network for parents of troubled teens Corporate professional Linked In ‘Mompreneur’ Twitter, Facebook Work-from-home businessperson seeking Twitter, Facebook social interaction Other examples? Step 2 Summary: Choose networks that match your objectives

Network with without leaving your desk the world How to build an international network of contacts Step 3: Create your social networking strategy ✖ DON’T ✔ DO Jump right in with self-promotion Lurk and learn - Especially ‘local customs’ (etiquette) Use SNs as a place to vent Provide value - Entertain, inform, help, share information, etc Passively wait to connect Twitter: Tweet links, @reply, RT, ask questions Facebook: Update status, comment on others’ statuses, write on walls, post items, etc Be aloof/boring/corporate Show a little personality - Wish happy birthday, ask/answer questions, etc Talk religion, politics, sex , or swear Be sensitive; it’s easy to lose friends/followers Step 3 Summary: Take a strategic approach to social networking

Network with without leaving your desk the world How to build an international network of contacts Step 4: Build your social networks Attract friends/followers/connections: •  Be active & add value -> organic growth •  Have an appealing profile (uncluttered; real name, interesting bio) •  Promote your SN profiles (EGs follow) Seek friends/followers/connections: •  Follow/friend/connect: FB suggestions; Twellow.com; MrTweet.net Step 4 Summary: Actively build your social network

Network with theleaving your desk World How to build an international network of contacts without Promote your SN profiles in your email signature

Network with theleaving your desk World How to build an international network of contacts without Promote your SN profiles on your site’s About page

Network with theleaving your desk World How to build an international network of contacts without Promote your SN profiles on your Facebook badge blog sidebar Twitter badge Linked In badge

Network with without leaving your desk the world How to build an international network of contacts Step 5: Be Time-Smart Adopt simple policies to save time and avoid over-thinking: •  Follow-back/Accept friend request policy •  EG Twitter: Follow back unless too religious, salesy, etc •  EG FB: Accept if > 10 friends in common and/or sends message •  Daily Activity policy •  EG Twitter: After coffee tweet links. On work breaks tweet, @reply, RT. •  EG FB: After coffee add/request friends, post links, birthdays, comments.

Network with without leaving your desk the world How to build an international network of contacts Step 5: Be Time-Smart Use tools to save time and increase effectiveness: •  PING.fm: Update status on FB, Twitter, LinkedIn, many more at once •  Tweetlater.com; Twuffer.com: Schedule/repeat tweets/status updates •  Twhirl.com, TweetDeck.com: Desktop client (doesn’t need browser) •  Twitterfeed.com: Auto-updates Twitter/Ping status with new blog post Facebook Notes: Auto-imports blog posts Step 5 Summary: Choose policies and tools to be time-smart. Warning: Trying every new tool will waste time. Be selective.

Network with without leaving your desk the world How to build an international network of contacts Review: 1.  Decide on your social networking objective – Why are you joining? 2.  Choose your social networks – Twitter, FB, others relevant? 3.  Create a social networking strategy – Dos & Don’ts 4.  Build your social network – Actively attract & seek friends/followers 5.  Be time-smart – Use policies & tools to be more time-effective Notes available at www.GetOrganizedWizard.com/resources

Network with without leaving your desk the world How to build an international network of contacts Mari Smith Relationship Marketing Specialist & Social Media Business Coach

Network with without leaving your desk the world How to build an international network of contacts Bubbly Scottish-Canadian! Two tracks Relationship + Internet … Social Media! “The Pied Piper of Facebook”   Overnight success… 10 years in the making!  

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Network with without leaving your desk the world How to build an international network of contacts Facebook® Stats & Facts: 175+ million active members. 500 million by 2011… or sooner. 5th most trafficked website in the world. Largest photo-sharing platform. ~30M/day. >70% of Facebook users = outside the US. Fastest growing demographic = age 30+. More degrees, more mature, more money! Rigorous Terms of Use.

Network with without leaving your desk the world How to build an international network of contacts

Network with without leaving your desk the world How to build an international network of contacts http://www.facebook.com/pages/Mari-Smith-Relationship-and-Buzz-Marketing-Specialist/42328360008

Network with without leaving your desk the world How to build an international network of contacts Homework: List the top 25-50 people you admire in your industry and beyond. Send them a friend request on Facebook. Always include a personal message. Search and follow them on Twitter.

Network with without leaving your desk the world How to build an international network of contacts Common Challenges

Network with without leaving your desk the world How to build an international network of contacts Mari’s Social Marketing Method QUICK START GUIDE Mari’s proven 15-step process to rapidly accelerate your   visibility AND profits!! Covers branding, your core message, keywords, best   practices, shortcuts, best apps, stealth marketing strategies. Recommended sites to create Radical Strategic Visibility.   How to find top-paying high-end clients.   How to find BIG strategic alliances.   The ONE action you must take daily to create consistent   visibility. Proven techniques to build your personal brand and name   recognition. How to know what to delegate for best results and   maximum authenticity. Daily process for both you and your assistant   Plus much, much more!   http://QuickStartSocialMedia.com

Network with without leaving your desk the world How to build an international network of contacts

Network with theleaving your desk World How to build an international network of contacts without Q&A

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Network with the world How to build an international network of contacts without leaving your desk Thank you. www.abn.org.au

Business Women's Week - Network with the World webinar

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