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Why going (out of) to the UK?
 

Why going (out of) to the UK?

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The first presentation/snap shot of the results of the Global Talent Mobility Research. Presentation by Intelligence Group in London for Totaljobs.com

The first presentation/snap shot of the results of the Global Talent Mobility Research. Presentation by Intelligence Group in London for Totaljobs.com

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    Why going (out of) to the UK? Why going (out of) to the UK? Presentation Transcript

    • Recruiting around the globe The Network & Intelligence Group October 1 2009, Geert-Jan Waasdorp
    • Intelligence Group
      • Research and consultancy firm specialized in recruitment marketing.
      • Advice based on research and experience.
      • Active in the international labor market since 2006.
      • Author of the international recruitment manual.
      © 2009, The Network, Intelligence Group
    • Research 2006 © 2009, The Network, Intelligence Group 2006
      • 8 countries
      • 20.998 completes
      • Europe
      • StepStone, Totaljobs & Intelligence Group
    • International recruitment strategy
      • Employers
      • Employees
        • Coincidence, International career, Focused ambition
        • Different motives and different media
      © 2009, The Network, Intelligence Group
    • Research 2006 vs 2009 © 2009, The Network, Intelligence Group 2006
      • 8 countries
      • 20.998 completes
      • Europe
      • StepStone, Totaljobs & Intelligence Group
      2009
      • 40 countries
      • 66.019 completes
      • Worldwide
      • The Network &
      • Intelligence Group
    • Trends?
      • Increasing willingness to move abroad
        • -> 62% to 72%
      • Increasing intension to stay longer
        • -> 29% to 46%
      • The downturn/recession stimulates a broader orientation
      • Domination of Internet/Job boards, Search engines and Social Media
      • The labor market is getting more flat
      © 2009, The Network, Intelligence Group
    • Trends?
      • Increasing willingness to move abroad
        • -> 62% to 72%
      • Increasing intension to stay longer
        • -> 29% to 46%
      • The downturn/recession stimulates a broader orientation
      • Domination of Internet/Job boards, Search engines and Social Media
      • The labor market is getting more flat
      © 2009, The Network, Intelligence Group
    • In the UK © 2009, The Network, Intelligence Group
    • What is distinctive,in general, of the laborforce in the UK vs worldwide? © 2009, The Network, Intelligence Group
    • What is distinctive,in general, of the laborforce in the UK vs worldwide?
      • Pull factors
      • Acceptable travel time
      • Challenging job, variation in work
      • Job orientation (media)
      • Uses 5,4 ways to find a job (world average: 4)
        • Recruitment Agency 73%
        • Online jobboards 73%
        • Search engines (Google, Yahoo, Live…) 56%
        • Company website 54%
        • Local newspaper 53%
      © 2009, The Network, Intelligence Group N=2.613
      • 46% is willing to work abroad
        • USA
        • Australia
        • Canada
        • Spain
        • New Zealand
      • 60% prefers country over city
      Leaving the UK © 2009, The Network, Intelligence Group
    • … but which city do they prefer? © 2009, The Network, Intelligence Group
      • New York
      • Sydney
      • Paris
      • London
      • Dubai
      • Barcelona
      • Amsterdam
      • Toronto
      • Madrid
      • Rome
      … but what city do they prefer? © 2009, The Network, Intelligence Group
    • © 2009, The Network, Intelligence Group What is the most distinctive reason to leave the UK?
    • © 2009, The Network, Intelligence Group
    • Who wants to come to the UK? © 2009, The Network, Intelligence Group
      • India 68%
      • Malaysia 67%
      • Denmark 64%
      • Sweden 63%
      • Hungary 63%
      • South-Africa 60%
      • Lithuania 60%
      • Finland 59%
      • Italy 59%
      • Poland 58%
      Who wants to come to the UK? © 2009, The Network, Intelligence Group
    • Why?
    •  
      • UK and London score high, but….
        • UK is more on the long list, not always on the short list.
        • Direct competition from:
          • United States 68%
          • Australia 51%
          • Canada 51%
          • And many more….
      © 2009, The Network, Intelligence Group Strong global competition
    • How to look for a job in (to) the UK?
    • If you are considering working in the UK, what information is important to get from the company you would like to work for? © 2009, The Network, Intelligence Group To the UK Accomodation 72% Standard of living 64% Comfortable social environment 50% Relocation arrangements 47% Opportunities to learn languagues 45% Taxes 42% Local Facilities 40% Transport links 39% Interesting career opportunities for my partner 30% Climate 24% Contacting other foreign employees 23% Advice on schools and universities 21% Availabilty of a relocation manager 18% Ability to commute from the countryside 17% Special section on the website for foreigners 15% Local shopping/entertainment 14%
    • International Recruitment Case
    • The Case A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
    • Analyses A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience ( 45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
    • Where is the potential?
    • How to attract? Target Group Opportunity to broaden experience 58% Better career opportunities 46% Meet new people/build a new network 45% To have a better standard of living 38% Get to know different cultures 33%
    • How to attract? Target Group Total Index Opportunity to broaden experience 58% 61% 95 Better career opportunities 46% 52% 89 Meet new people/build a new network 45% 23% 194 To have a better standard of living 38% 46% 82 Get to know different cultures 33% 27% 124
    • How to reach? Target Group Total Index Search Engines 55% 48% 114 Foreign Recruitment Agencies 53% 34% 157 Corporate website of the company 48% 41% 116 People I know 46% 43% 108 International job boards 36% 43% 84 National job boards 31% 25% 123 International magazines 24% 11% 207 Job boards abroad 20% 34% 58 International newspapers 17% 15% 113 Online communities/Social networks 14% 35% 41 Local ambassy 8% 12% 67
    • How to reach?
    • Questions?
    • Let’s stay in contact? Linkedin.com/in/waasdorp Twitter.com/WaasdorpiGI Facebook.com [email_address] or just get my business card