Music Magazine Cover AnalysisPresentation Transcript
Music Magazine Cover Analysis
Masthead (Sans Serif Font) Selling Line (Sans Serif Font) Main Image Left third Secondary Image Kicker Main cover line Explanatory (Decorative Font) (Sans Serif Font) Cover line (Sans Serif Font) Button
NME (a.k.a New musical express). The mast head is in a Sans Serif Font. This is done so that the masthead is easy to read and memorable especially with the use of the acronym. The mast head is red and white which is a popular colour scheme in media because of its boldness. The name New musical express has connotations that the magazine possesses information about new music and quickly.
The selling line of the NME is ‘Oasis Live ’09 Photo pull-out’ and is designed to pull in consumers with an enticement such as a free poster or photo pull out in order to encourage the consumer to buy it because they are being offered something in return. That is why therefore it is placed at the top above the masthead as that is where the reader will first look. It is in a ‘bold’ Sans Serif font’ making it easier to spot and memorise.
The main image is of three models being the members of the alternative rock band ‘Muse’. The way they are arranged of the bassist and the drummer being on either side of the singer gives the magazine a sense of symmetry which appeals positively to the eye. The direct gaze is challenging although nullified by the casual clothing. The background of an Italian mountain background connotes that the band (and magazine) is so popular that they are known worldwide.
Buttons are used to advertise any competitions the magazine has running in a particular issue.
The circle shape of the Buttons set it off from the rest of the magazine cover so that readers eye flow may be distracted towards them especially with the bold colours that stand out. They are place on either side of the models of the main image supporting the covers symmetry by being aligned with the models head to guide the reader’s gaze to them. The chance to win something may attract consumers especially if the prize for winning is a popular coveted thing or event.
A secondary image is used to further illustrate and entice consumers that were attracted by the selling line by giving them a glimpse of what the selling line is actually selling. In this case it’s a black and white image of Liam Gallagher the lead singer of the Britpop band Oasis. As it is a black and white image it contrasts with the colour of the rest of the cover making it stand out and distinguishable.
Main cover line
The kicker is in red decorative font displaying the band of the main image’s name. This is done to draw attention and illustrate what the main cover line is about. The explanatory is in a Sans Serif Font in white to contrast with the red decorative font of the kicker and to comply with the cover’s colour scheme. By placing it in the centre of the magazine cover it works with the symmetry drawing the readers eye towards it.
The cover line is in a smaller font than the main cover line as it is not the most important. The kicker is in Serif font while the explanatory is in Sans serif font. This means that it is made distinguishable from each other. It also makes the reader focus on the explanatory which is easier to see especially since it is in bold black font. Although it is not as important as the main cover line it is still placed within the left third marking it as still significant to the western eye flow.
Masthead (Serif Font) Main Image Strap Line (Serif Font) Featured artists (Serif Font) Kicker Main Cover line (serif font) Cover line Pull quote Model Credit Cover line Featured artists Footer
‘ Q’ as an mast head is effective because as a single-letter title it is more prominent on news stands making more easily recognisable and memorable. Q magazine like NME use red and white because of the boldness and it’s popularity in media consumerism.
The strap line is the same on every issue of Q magazine and serves to promote the magazine and its popularity to the consumer audience. It is placed above the Mast head in order to give it special significance as that is where the reader will first look. It is in a white Serif font on a black background which contrast being opposite colours making it more eye catching to the reader.
The main image is a member of the band ‘Oasis’ who is instantly recognisable therefore this serves to attract consumers who are fans of ‘Oasis’. The model is in a mid shot ‘threatening’ pose with his fist ‘pointing at’ the reader. This bears connotations of rebellion as it is unconventional as most main images face the reader face on rather than a side stance with an indirect gaze which can be interpreted as being challenging. The jewelled ring has connotations of wealth but also of royalty perhaps alluding to the ‘Oasis’s’ popular view of being Brit pop royalty. Therefore his pose reflects this status ‘looking down’ on the reader as ‘royalty’ almost expecting the reader to bow down before him and kiss his gem in a sign of respect.
Main cover line
The main cover line is on the right third which is unconventional as it does not comply with the rule of thirds or the western eye flow (C shape from top left to bottom right), however attention is still drawn to it as the main image (the models head) next to the Masthead helps to make an eye line to it. Like the ‘NME’ magazine and indeed many music magazines in circulation Its colour scheme is Black, Red and White as these colours are most successful in advertising because it is most effective in drawing consumers attention. The kicker is in red Serif font giving it a sense of formality and importance as it is mainly used in main body text.
The explanatory is in black Sans serif font used mainly for headlines being bold and easy for the reader to see and read.
The cover lines have both their kickers in Serif font and their explanatory in Sans serif font. This is so it is easy to distinguish between them as they are both either black or white. Unlike the NME cover lines, the Q magazine cover lines are placed together with varying font sizes to more effectively draw the readers attention and does not need to use decorative font to do this. Both magazine’s cover lines are in Indirect audience address giving their magazines a sense of Inclusiveness that it is open to anyone. Especially with the absence of exclusive ‘jargon’ or slang.
Q ‘s magazine cover includes ‘Featured artists’ to give a sense that this magazine is the one you need to go to if you want to know more about music because of its large musical content. By having the featured artists comply with the colour scheme either being on a red background or a black background they are grouped together and made to contrast and stand out making it easier for the reader to read.
A pull quote is used to highlight a key topic. In this case it is giving the reader a teaser of what the story that the Main cover line includes. The ‘controversy’ of the quote ‘pulls’ in the readers interest and makes them want to buy the issue to see exactly what it is meant by it. The effect of the pull quote being in black serif font complete with speech marks further highlights that it is a quote from the main cover story as a fact especially with it’s placement under the main cover line.
Model credit is used to support the model of the main image and to illustrate who exactly is the model and to give the magazine a chance to convey the connotations more clearly of the main image. The model credit is in black and red Serif font placed over the main image and under the pull quote help the reader make the connection that they are all related to each other.