10 minutes, 10 questions, 10 years of impact


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These slides are an outline for a presentation explaining what's at stake for Minnesota in the 2010 Census, focusing on the role of nonprofits and the important contribution they can play in ensuring their constituents are counted accurately.

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10 minutes, 10 questions, 10 years of impact

  1. 1. Minnesota Minnesota Nonprofits and the 2010 Census www.mnparticipationproject.org
  2. 2. Agenda  The Stakes, Logistics, and Challenges of Census 2010  Why Nonprofits?  Eight (simple) Things You Can Do  How Minnesota Nonprofits Count! can help your nonprofit Q&A
  3. 3. The U.S. Census  A constitutionally mandated count, taken every 10 years, of every person living in the United States; since its inception all are required to be counted regardless of citizenship or age  A basic task, a very complex operation!
  4. 4. What are census data used for?  Allocating funds  Apportionment of representatives  Drawing district lines  Civil rights law enforcement
  5. 5. Community power
  6. 6. Allocating funds  Allocation of $6.2 billion annually in federal program funds to Minnesota, based in whole or in part on Census Bureau data  Some are distributed purely on populations (Social Services Block Grant)  Others based on population plus one or more variable (Medicaid is population plus income)  2001 Census audit indicated Ramsey and Hennepin County together lost $40 million in funding due to an undercount
  7. 7. Allocating funds  Minnesota receives approx. $1,204 per person annually through census-data driven federal formula grants  That’s $12,000 over the decade for each person counted in the census! (and $12,000 lost for everyone missed)  Used for planning and policy development on state and local levels
  8. 8. Apportionment of representatives  Each decennial Census triggers re- apportionment of House seats  Estimates for Minnesota show that the difference between losing and keeping a seat could be as small as 2,000 people  We’ve had 8 seats since 1960  Midwest power is in decline
  9. 9. Beware of this beast… Political power will be mine!
  10. 10. Civil rights law enforcement  Congressional and state legislative districts will be redrawn using the results of the Census  Accurate Census data are necessary to enforce Voting Rights Acts of 1965, which protects minorities from having their vote diluted  Other outcomes: MNDOT wants to build a road through low-income Latino mobile home park; 30% Latino according to Census, 90% Latino according to organizer’s knowledge of community!
  11. 11. How did Minnesota do in 2000?  Very high response rate 75% (national average 67%)  Least accurate of any state  High overcount  14,000 undercounted: we need to do better, and we can!
  12. 12. Barriers and challenges to an accurate count
  13. 13. Who is at risk of being missed in the census?  Young children  Low income populations/  Unemployed people renters  Snowbirds  Highly mobile people  Students  Immigrants and people with limited English  Homeless proficiency  People with disabilities  People living in complex  Families from recently households foreclosed houses  Adults without a high  People of color school diploma  LGBT
  14. 14. Concept of usual residence  Residents are to be counted at their usual residence  Usual residence is where you live 51% of the year  If there is no one place you live 51% of the year, you are to be counted where you are on April 1st, 2009
  15. 15. Where should I be counted?  A family moves from a foreclosed house into a relative’s house in January 2010  When the Census form arrives in March, the family most likely views their stay as temporary, and probably does not consider themselves as part of the household  Will the householder remember to include their relatives?
  16. 16. Challenges to Achieving an Accurate Count in 2010  Increasing diversity of population and growth in immigrant populations  1st Post-9/11 Census  Lack of comprehensive immigration reform  Census Bureau in disarray  Frequent warning reports from GAO  Changes to 2010 census plan late in the process  Lack of complete testing of key systems and operations  Key operational information is not available to local partners
  17. 17. Challenges to Achieving an Accurate Count in 2010  Anxiety about data confidentiality  All Census data are protected by Title 13  High-profile boycott from Rep. Bachmann  Introduced legislation to make answering American Community Survey optional  Latino clergy boycott  Confusing Census 2010 with ACS  In previous Census years, a portion of the population received a ‘long-form’  Since 2000 this has been replaced by annual American Community Survey (ACS)  This will be shortest Census form ever: just 10 questions
  18. 18. 2010 Census Operational Milestones  Spring 2009: Address canvassing  Summer 2009: Validate ‘group quarters’ list  Fall 2009: Open remaining Local Census Offices (LCOs)  Fall 2009: Start recruiting census takers  Late Fall 2009: Begin educational phase of Communications Campaign  January 2010: Launch paid media campaign
  19. 19. Operational Milestones (con’t.)  Late January 2010: Start census in remote and rural locations (continues through March)  March 2010: Pre-census letter, followed by mailed census forms and “thank- you/reminder postcard”  April 1, 2010: CENSUS DAY  Early April 2010: Targeted replacement questionnaire
  20. 20. Operational Milestones (con’t.)  Late April - June 2010:  December 31, 2010: Door-to-door visits to Deadline for reporting unresponsive housing state population totals to units President  Late summer - Fall  April 1, 2011: Deadline 2010: Follow-up and for reporting detailed coverage improvement population counts to operations state governments for redistricting  2010 - 2011: Census ‘accuracy check’ follow- up survey
  21. 21. 3 Special Enumerations  Group quarters  Dorms, nursing homes, juvenile institutions  April – May  Transitory  March 22nd –April 16th  Hotels, campgrounds, RV parks  Service-based enumeration  Late March  Shelters  Outdoor camps  Soup kitchens, mobile food units
  22. 22. Why nonprofits?
  23. 23. Why Nonprofits?  ACCESS: To hard to count communities  TRUST: Nonprofits are trusted messengers  CULTURAL COMPETENCY: Highest response when people approached by people of similar cultural backgrounds in a culturally appropriate way  If we don’t do this work, no one will
  24. 24. How does census engagement benefit your nonprofit?
  25. 25. How does this benefit your organization?  Preserve federal dollars at a crucial moment in state budget crisis  Nonprofit communities being fully represented, means more power for nonprofits  Be a part of reinventing our nation and our communities  A great opportunity to organize your members in the cycle of advocacy
  26. 26. Census deepens civic participation  The 2010 Census campaign is a component of a larger effort to inform, encourage, and support people in being active citizens  This includes participating fully in democratic processes, including election activities, the census and redistricting debates, and public policy advocacy  People should understand that census participation is one more element of building power for their communities
  27. 27. 1. Partner with the Census  It’s simple: sign up with your Local Census Office and receive the most up- to-date information on how to engage your community in the 2010 Census  www.NonprofitsCount.org
  28. 28. 2. Add to Your Communications  Where: Website, E-Updates, Newsletters  What: Key deadlines, websites to go to, Drop In articles  When: Basic info now; More urgency in late fall and 2010
  29. 29. Example…
  30. 30. 3. Have Information in Your Office  Train your staff to answer basic questions  Sample Census forms  Signage promoting Census participation  Contact information for local Census offices  Information on job opportunities
  31. 31. 4. Distribute Promotional Materials  Promotional items are synonymous with the decennial census. Request these items from your Local Census Office and begin distributing them to your communities.  Items currently available: Chip clips, bags, stickers, balloons, pens, pencils, window decals, etc.
  32. 32. 5. Host Community Events  Hosting community events and forums can be a great tool for educating people about the 2010 Census. Your Census Bureau Partnership Specialist and the Local Census Office can be great partners in these.
  33. 33. 6. Be a Questionnaire Assistance Center (or “Be Counted Center”)  30,000 Questionnaire Assistance  40,000 Be Counted Sites Centers  Be Counted forms are census  One of your staff members paid questionnaires available at by Census to assist people in community locations, for people filling out and returning their form who did not receive a census at your community-based form in the mail or who believe nonprofit they were not otherwise included on any other census questionnaire. Be counted forms will be available in English, Spanish, Chinese, Korean, Vietnamese, and Russian. The form should be picked up and mailed back in the attached postage-paid envelope.
  34. 34. 7. Promote Jobs  The Census wants and needs to hire people from hard-to-count communities  You can help your communities find out about jobs with the Census  Big hiring effort in Fall 2009
  35. 35. 8. Join or Form a Complete Count Committee  A Complete Count Committee is a team of community members working together to ensure that all those in their community (however they define ‘community’) are counted in the 2010 Census.  Continue working with the Nonprofit CCC!
  36. 36. Start having conversations now!  The most effective way to increase Census participation is to have conversations about it between people in a relationship of trust
  37. 37. How Can Minnesota Nonprofits Count! Help?  Information sharing – www.mnparticipationproject.org
  38. 38. Census Resource Downloads  Downloads of:  Nonprofits Count Fact Sheets, Timelines, Toolkits and more tailored to nonprofits  Links to resources from partners like LCCR, NALEO, Housing and Homeless organizations and more
  39. 39. Census SWAG  TShirts  Buttons  Stickers
  40. 40. Targeted maps of hard-to-count areas
  41. 41. Access to Translated Materials  Downloads of census materials translated both into common languages (Chinese, Vietnamese etc.) and into less spoken languages (Thai, Hmong, Urdu) - as available
  42. 42. A Campaign for America  In the coming months we will hold up a mirror and get a new picture of America.  A Kodak moment  Impacting 10 years of money, power, services, policy and community infrastructure
  43. 43. Stay informed!  Minnesota Participation Project e-newsletter  Nonprofit Voter Engagement Network www.nonprofitscount.org  Census News Briefs from the Census Project (e-mail TerriAnn2K@aol.com)  Midwest Democracy Network www.midwestdemocracynetwork.org  Leadership Conference on Civil Rights www.civilrights.org
  44. 44. For more information: Jeff Narabrook, Public Policy Assistant www.mnparticipationproject.org 651-757-3062 jeff@mncn.org