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Slide 1: A Brand Called Minmin By Minmin Luo Minmin_luo@emerson.edu

Slide 2: Minmin was born and raised up in Hangzhou, which is located in the east-coast of China. A former capital of China, Hangzhou is famous for its natural beauty and historical and cultural heritages. 180kilometerstoShanghai. About

Slide 3: Minminwas very shy but hard-working in her high school. She made only one friend in high school… She got an excellent score in the National College Entrance Examination (Gaokao), and could be admitted to the best university in Hangzhou. But she declined the offer. Changein her life… She was thinking of a

Slide 4: Minminleft Hangzhou and flew across more than At age of 18, half of the country to Chongqing for her undergraduate study alone... She went to Sichuan International Studies University(SISU), which is the only college in southwest China specialized in international studies and foreign language teaching.

Slide 5: Minmin has changed… In this dynamic city, She joined the University Broadcasting Station and was elected to be the leader of journalist team. She worked as an interpreter at 2007 US-China Business Matchmaking Conference in Chongqing She was the Master of Ceremonies of her department, and hosted ceremonies in front of thousands of students and faculty. She learned Chongqing dialect and made a lot of friends …

Slide 6: Minmin realized Lotus flower is not born to be so beautiful Life favors Courage, confidence and efforts

Slide 7: When Minmin was 20, she faced another turning point… As a junior, she was selected from 297 students in her department for a one-year exchange program to the United States. And this time, She chose to take the offer and made the big leap in her life… An Ocean Away, A World Apart

Slide 8: Minmin went to Dickinson State University, majored in Communication. This intensive program required 44 credits in one year, but she got 49 with straight A. She also intensely involved in all kinds of campus activities… • Role in the Musical “How to Succeed in Business without Really Trying” • A member of Theodore Roosevelt Leadership Program • A World Voices Ambassador selected from 159 international students • Representative to the 41st Nobel Conference at Gustavus Adolphus College • Participant to the 11th Annual Worldwide Luminary Series…

Slide 9: Dickinson is a small town in the US, but provided Minmin a big world…

Slide 10: Minmin took college courses in Organizational Communication, Business Communication, and Entrepreneurship in a Global Environment, etc… Meanwhile… She interned at University Relations Office and conjunction working with the local TV station KXMB She also interned at Publicis Groupe in Shanghai when she came back Minmin found herself was enlightened by a marketing era where the role of consumers and the importance of interactive communication had been focused on…

Slide 11: As Marketing is being challenged by Media Clutter Market Fragmentation Technology Innovation Touchpoints Interaction Then it means Everybody within a company is, could, and should be a marketer

Slide 12: Minminlearned… The Marketing Universe 4P 4C 4E + + = Consumer Product Experience Cost Price Exchange Place Everyplace Convenience Promotion Evangelism Communication A gradual integration process in mind and practice

Slide 13: That is why M.A. Minmin is now an candidate in Global Marketing Communication & Advertising at Emerson College in Boston Her strong internet information collection ability and marketing research skills, substantial knowledge about Asia, especially China, and bilingual language skills in both Mandarin and English will definitely add an different perspective to your company as an intern.

Slide 14: The appropriate person fits the appropriate position. Thanks for your precious time!