A Brand Called
Minmin
By Minmin Luo
Minmin_luo@emerson.edu

Minmin was born and raised up in Hangzhou, which is
located in the east-coast of China.
A former capital of China, Hangzhou is famous for its natural
beauty and historical and cultural heritages.
180kilometerstoShanghai.
About

Minminwas very shy but hard-working in her high school.
She made only one friend in high school…
She got an excellent score in the National College Entrance
Examination (Gaokao), and could be admitted to the best university in
Hangzhou.
But she declined the offer.
Changein her life…
She was thinking of a

Minminleft Hangzhou and flew across more than
At age of 18,
half of the country to Chongqing for her undergraduate study alone...
She went to Sichuan International Studies University(SISU),
which is the only college in southwest China specialized in
international studies and foreign language teaching.

Minmin has changed…
In this dynamic city,
She joined the University Broadcasting Station and was elected to be the leader of
journalist team.
She worked as an interpreter at 2007 US-China Business Matchmaking Conference
in Chongqing
She was the Master of Ceremonies of her department, and hosted ceremonies in front of
thousands of students and faculty.
She learned Chongqing dialect and made a lot of friends …

Minmin realized
Lotus flower is not born to be so beautiful
Life favors
Courage, confidence and efforts

When Minmin was 20, she faced another turning point…
As a junior, she was selected from 297 students in her department
for a one-year exchange program to the United States.
And this time,
She chose to take the offer and made the big leap in her life…
An Ocean Away, A World Apart

Minmin went to Dickinson State University, majored in Communication.
This intensive program required 44 credits in one year, but she got 49 with straight A.
She also intensely involved in all kinds of campus activities…
• Role in the Musical “How to Succeed in Business without Really Trying”
• A member of Theodore Roosevelt Leadership Program
• A World Voices Ambassador selected from 159 international students
• Representative to the 41st Nobel Conference at Gustavus Adolphus College
• Participant to the 11th Annual Worldwide Luminary Series…

Dickinson is a small town in the US,
but provided Minmin a big world…

Minmin took college courses in Organizational Communication,
Business Communication, and Entrepreneurship in a Global
Environment, etc…
Meanwhile…
She interned at University Relations Office and conjunction working
with the local TV station KXMB
She also interned at Publicis Groupe in Shanghai when she came back
Minmin found herself was enlightened by a marketing era where
the role of consumers and the importance of interactive
communication had been focused on…

As Marketing is being challenged by
Media Clutter
Market Fragmentation
Technology Innovation
Touchpoints Interaction
Then it means
Everybody within a company is, could, and should be a
marketer

Minminlearned…
The Marketing Universe
4P 4C 4E
+ + =
Consumer
Product Experience
Cost
Price Exchange
Place Everyplace
Convenience
Promotion Evangelism
Communication
A gradual integration process in mind and practice

That is why
M.A.
Minmin is now an candidate in
Global Marketing Communication & Advertising
at
Emerson College in Boston
Her
strong internet information collection ability
and marketing research skills,
substantial knowledge about Asia, especially China, and
bilingual language skills in both Mandarin and English
will definitely add an different perspective to your company as an intern.

The appropriate person fits the
appropriate position.
Thanks for your precious time!