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Design And Its Different Facets
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  • 1. Hsien Hui Tang @ Design Information & Thinking Lab Hsien‐Hui Tang @ Design Information & Thinking Lab DESIGN AND ITS DIFFERENT FACETS
  • 2. WHAT IS DESIGN?
  • 3. Function, shape, mechanism Function shape mechanism
  • 4. WHICH COMPANY PRODUCED THE  FIRST CORDLESS STEAM IRON?
  • 5. Steam Iron with Retractable Cord Steam Iron with Retractable Cord
  • 6. Observe Users, Solve the Problem Observe Users Solve the Problem
  • 7. No Kids Fishing Any More No Kids Fishing Any More
  • 8. IDEO Fishing Reel Combo for Kids IDEO Fishing Reel Combo for Kids
  • 9. Problem Finding Operational Process Operational Process Material Color for kids
  • 10. 19th century 19th century Engineering Mass  Production Marketing Aesthetics
  • 11. Definition of Design by ICSID Definition of Design by ICSID • Design is a creative activity whose aim is to  establish the multi‐faceted qualities of objects,  q j processes, services and their systems in whole  life cycles. Therefore, design is the central  life cycles Therefore design is the central factor of innovative humanisation of  technologies and the crucial factor of cultural  technologies and the crucial factor of cultural and economic exchange. – The International Council of Societies of Industrial  Design (Icsid)
  • 12. Task One Task One  • Enhancing global sustainability and  environmental protection (global ethics) p (g )
  • 13. 2007 Japan Good Design 2007 Japan Good Design
  • 14. Sanyo Eneloop Universe Sanyo Eneloop Universe • rechargeable hyrbids in about 2.5 hours, also  j juice‐up your USB‐equipped gear. py q pp g • it takes about 6 days for the internal lithium  ion batteries ion batteries
  • 15. Task Two Task Two • Giving benefits and freedom to the entire  human community, individual and collective  y final users, producers and market protagonists  (social ethics) (social ethics)
  • 16. Resolve Problems Creatively Resolve Problems Creatively
  • 17. http://www.joinred.com/ http://www joinred com/
  • 18. One Laptop per Child One Laptop per Child
  • 19. TAP Project $1 for TAP WATER TAP Project $1 for TAP WATER
  • 20. LifeStraw®
  • 21. Task Three Task Three • Supporting cultural diversity despite the Supporting cultural diversity despite the  globalization of the world (cultural ethics)
  • 22. YOTHAKA
  • 23. Timo Sarpaneva Timo Sarpaneva
  • 24. Eva Solo Eva Solo
  • 25. Eva Solo Eva Solo
  • 26. Norm 03 Norm 03
  • 27. 37 pieces 37 pieces
  • 28. Norm 69 Norm 69
  • 29. Task Four Task Four • Giving products, services and systems, those  forms that are expressive of (semiology) and  p ( gy) coherent with (aesthetics) their proper  complexity. complexity
  • 30. YAMAHA  the Silent Cello YAMAHA the Silent Cello
  • 31. Design in Knowledge Economy Design in Knowledge Economy Knowledge economy • Design is knowledge Design is knowledge • Industrial Commercial Design is the product • NTUST is the brand of the product •
  • 32. Need and Offer Need and Offer • Need d – the transformation of Taiwan Business – OEM ODM (development) OBM – B2B to B2C • Offer – Taiwan produce 30000~40000 design students / Taiwan produce 30000 40000 design students /  year  – 400 design school in Asian (business week) 400 design school in Asian (business week) – reach 200 design school from 2000~2008 in China
  • 33. The Spectrum The Spectrum Hi Art Hi‐Art Hi Tech Hi‐Tech Hi‐Life Marc Newson,  Sony DV  Apple iPod pp Alessi ,  , recorder, , Propaganda Glofiish
  • 34. Kinds of Creativity Kinds of Creativity Hi‐Tech Hi‐Art Hi‐Life Collaborative  Personal  In between  Creativity Creativity Creativity Famous  Celebrity  Designer within  Designer Company Company
  • 35. How to Cultivate How to Cultivate Hi‐Art Hi‐Tech Hi‐Life Personal  Group Creativity,  Creativity,  Design,  In between Lifestyle Lifestyle,  Management,  Management Environment Manufacture
  • 36. Hi‐Art Marc Newson,  Alessi 
  • 37. How to Make Life More Enjoyable How to Make Life More Enjoyable
  • 38. Alessi
  • 39. Alessi
  • 40. Alessi
  • 41. Alessi
  • 42. Alessi
  • 43. Swan Series Swan Series
  • 44. Mr.P serise Mr P serise
  • 45. Mr.P Mr P One man ouch
  • 46. One Man Shy One Man Shy
  • 47. One Man Stuck One Man Stuck
  • 48. Shark Opener Shark Opener
  • 49. Marc Newson Marc Newson
  • 50. OXO product
  • 51. Hi‐Tech Sony DV  recorder
  • 52. Technology‐Oriented DVR Technology Oriented DVR
  • 53. Sony VAIO UX Sony VAIO UX
  • 54. Glofiish
  • 55. Hi‐Life Apple iPod,  Nokia
  • 56. a total service of human centered innovation a total service of human‐centered innovation THE CORE OF DESIGN
  • 57. Benq Joybee 125 IF Award Excellent Music Quality y High Quality Fashion Design Usability Problem Usability Problem
  • 58. Do you recognize this? Do you recognize this?
  • 59. What about this? What about this?
  • 60. Personal music player i Personal music player i Walkman 20 years ago All Hardware  manufactured in japan Very few software Easy to follow Easy to follow
  • 61. Personal music player ii Personal music player ii Apple ipod id A l i d video now 70% hardware by japan 30% software by u.S. Plus iTunes music  authorization Hard to follow Cost price u.s. 143 Retail price u.s. 299  p Profit 51%
  • 62. Tech Versus Service Tech Versus Service • The Digital Technology • The Digital Service • Music encoder and  • Mp3 + micro hard disk Music decoder – No more forget to bring  Your favorite music • Interactive Process and Interactive Process and  – Copy a CD in 30 seconds Interface layout • iTunes – Part of total service – Manage your music gy – Connecting to the music  lover society
  • 63. User  Scenario (Design) Innovation  knowledge (IT) Most appropriate (faster or slower) Mt i t (f t l ) 創新是設計的本質、使用者是創新的根源 使用經驗是設計的最終仲裁 使用情境是創新設計的起點 使用經驗是設計的最終仲裁、使用情境是創新設計的起點 USER‐ORIENTED INNOVATION
  • 64. What Design Students Learn in School in General What Design Students Learn in School in General THE ELEMENTS OF DESIGN
  • 65. Design Studio Design Studio
  • 66. Design Presentation Design Presentation
  • 67. Design Crits Design Crits
  • 68. Forms
  • 69. Meaning Forms Meaning Forms
  • 70. Stylish Forms Stylish Forms
  • 71. Simple Functions Simple Functions
  • 72. Complex Functions Complex Functions
  • 73. Colors
  • 74. Cognitive Ergonomics Cognitive Ergonomics
  • 75. Physical Ergonomics Physical Ergonomics
  • 76. Materials
  • 77. Materials
  • 78. Design History Design History
  • 79. Famous Design Famous Design
  • 80. THE LATEST DESIGN TRENDS
  • 81. design for the elderly design for the elderly DESIGN FOR FUTURESELF
  • 82. An Inconvenient Truth An Inconvenient Truth GREEN DESIGN
  • 83. Life of Healthy and Sustainability  Life of Healthy and Sustainability LOHAS
  • 84. MUJI
  • 85. The Wattson The Wattson
  • 86. What Future Designers Is Like What Future Designers Is Like  • Not Graduate of Industrial Commercial Design  but Innovative Designer in the Knowledge  g g Economy • Design is cross disciplinary innovation Design is cross‐disciplinary innovation  provider in product, system, service. • Experts in every disciplines are needed. • The key is to know the UOIDM The key is to know the UOIDM