(i)Green Team - City of Oakland Office of Parks&RecreationPresentation Transcript
iGreen Team : OPR’s backdoor education approach for green jobs City of Oakland Office of Parks and Recreation Audree V. Jones Taylor, Director Presented by: Mark Oliver Hall
O P Renaissance: Capture the “low-hanging fruit” of the new green economy in OPR with strategic collaborations and local agriculture. Low Hanging Fruit : Targets or goals which are easily achievable and which do not require a lot of effort. -Urban Dictionary OPR Low Hanging Fruit Goals: 1) Violence Prevention/ Public Safety 2) Health/ Hunger 3) Park Stewardship, Maintenance& Special Projects
Technology + OPR + Education + Strategic Partnerships + = iGreen Team& a Healthier Community
Increased youth job skills& Awareness
Increased civic engagement
Local organic produce= healthy food & healthy people
Park Stewardship Collaborative Strategy
Savings on overall capital costs
Provide and Promote a united Green front; that makes sense and is multi-beneficial… Green Social Re<creation= (SROI) Social Return on Investment
iGreen Team Events: Turn over a new leaf with the iGreen Team! Force for change Goal: Shift focus from negative paths… to sustainable AD-ventures.. By fully engaging youth… *?’s for engagement : 1)How can i help my community? 2)What would i most effectively contribute to this goal? 3)Who else could i inspire? Urban Communities with dense youth populations often require specific efforts to engage and encourage constructive activity and instruction. The iGreen Team will target the local youth population for program participation.
Multilateral agreement to achieve high level sustainable environmental and political/ socio- economic goals S olicit : Local and non local businesses for public private partnerships and additional funding E xpose : How and Why to play the OPR way within the iGreen Team E xpand : Partnerships and effective giving; to support and expand OPR programs
OPR+Collaboration+Innovation= Healthy Oakland Municipal Benefits: 1) Violence prevention : Innovative Outreach& Marketing Techniques to reduce violence through increased program *participation (*measurable) 2) Health & Wellness: Provide healthy foods and increase strategic park stewardship 3) Revenue Generation& Facilities Savings : Establish OPR Farmers markets and increased program participation 4) Reduction in Capital Cost : Marketing &Capital campaign will help secure and establish other OPR funding sources; and various efficiency projects will reduce operating cost “ In some cases non-violence requires more militancy than violence” -Cesar Chavez = iGreen Team An iGreen Team Project Example: *Cob Structure: Cob is a building material consisting of clay , sand , straw , water, and earth , similar to adobe . Cob is fireproof, resistant to seismic activity, and inexpensive. It can be used to create artistic, sculptural forms and has been revived in recent years by the natural building and sustainability movements.
Outreach & Marketing Plan
Utilize Partners& Tools:
Non-Profit YouTube Channel
Web based viral network fundraising campaign
Google Ad Words
Consolidated, Targeted E-Marketing and Support Database (Web 2.0)
The iGreen Team will perform a community needs assessment and provide a public community asset map; that corresponds with strategic objectives. Utilizing resource capacities determined through a series of focus groups, panel discussions and youth iGreen market analysis, the iGreen Team will measure and report approved project deliverables.
Help Oakland’s Urban Gardens catch up with the GREEN Tech wave OPR’s new Technology Literacy Project will work closely with the iGreen Team to provide Oakland youth and visitors alike an opportunity to experience the benefits of technology and bridge the digital divide. Users will utilize new computer labs in recreation facilities citywide and learn innovative ways to learn ethno-botany techniques, monitor projects, communicate with other youth locally and worldwide and benefit from the accessibility of information. iGreen Team Participants will compete for an opportunity to visit the GooglePlex for intensive training& tours with Google Employees
Utilize celebrity and strategic Green movement alliances to maximize resources, Go Green and help the most people.