Brand Creation Visual CV Riet Frissel

Case 1: One Tree Hill Objective: Create clean and clear brand image Cost effective Usable for expanding and changing product range Long term usability Motivate retailers and consumers to buy the complete product range Create brand preference by consumers Support retailers Make staff proud and part of the brand Challenge: Business relations are as important as consumer relations as there is limited brand loyalty (consumers are only user for a limited amount of time)

Objective: Create clean and clear brand image

Cost effective

Usable for expanding and changing product range

Long term usability

Motivate retailers and consumers to buy the complete product range

Create brand preference by consumers

Support retailers

Make staff proud and part of the brand

Challenge: Business relations are as important as consumer relations as there is limited brand loyalty (consumers are only user for a limited amount of time)

One Tree Hill Brand Communication Supplier brand DNA Consumer brand Employer brand Consumer communication Business to Business communication Recruitment communication

Supplier

brand

Brand communication tools Brochure Advertis- ments News letter PR Trade show Consumer show In-store support DNA Website

Corporate Identity

Consumer Brochure Theme 2006-2007: Color blocks

Consumer Brochure Theme 2005-2006: Color sequence

In-store banners

In-store price info

Advertisements

Free Publicity

Product packaging and labels

Newsletters

Christmas card

Website

Website

Tradeshow presentation Koln 2007

Tradeshow presentation Koln 2006

Consumer show presentation

Consumer show presentation

Key elements One Tree Hill Choose colors per season Choose key visuals per season Choose theme per season Remain faithful to cleanliness

Choose colors per season

Choose key visuals per season

Choose theme per season

Remain faithful to cleanliness

Case 2: ican Objective: Create concept and name Must work internationally Usable for expanding and changing product range Long term usability Motivate retailers and consumers to buy the complete product range Create brand preference by consumers Register URL’s

Objective: Create concept and name

Must work internationally

Usable for expanding and changing product range

Long term usability

Motivate retailers and consumers to buy the complete product range

Create brand preference by consumers

Register URL’s

ican Concept The development of a child goes step by step. With each step a new product can be used. icansit icandrink icansleep icanplay etc

The development of a child goes step by step. With each step a new product can be used.

icansit

icandrink

icansleep

icanplay

etc

Consumer Brochure

Consumer Brochure

Consumer Brochure

In-store support

Free Publicity

Website

Tradeshow presentation

Key elements ican Key visuals Create emotional tie with consumer Let product speak for itself

Key visuals

Create emotional tie with consumer

Let product speak for itself

Case 3: Royalty Cruise Line Objective: Create name and corporate identity for luxury cruise line Usability on funnel of ships Usability on ships porcelain, woodwork and carpets Long term usability Breath elegance and luxury Register URL Challenge: The cruise line did not yet exist

Objective: Create name and corporate identity for luxury cruise line

Usability on funnel of ships

Usability on ships porcelain, woodwork and carpets

Long term usability

Breath elegance and luxury

Register URL

Challenge: The cruise line did not yet exist

Corporate identity

Contact details Riet Frissel [email_address]

Contact details

Riet Frissel

[email_address]