SEO Company | Techcrazy.in

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Search Engine Optimization (SEO ): Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Search Engine Marketing (SEM): Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

For an individual or company thinking of marketing their products or services, the Internet can be a virtually limitless gold mine of potential customers. Businesses must devote a portion of their marketing budget to the promotion of their website.

Statistics from a recent study into search trends and online buying behaviour of web users highlighted these statistics:

Sponsored links and pay-per-click : Pay-Per-Click is the process of bidding for selected keywords so that your ad appears on a Search Engine The best known PPC system is Google Adwords

ROI analysis - at times, the keywords bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI. Competitive analysis - Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. This phase will give you an overview of the competitive landscape on any given search term.

But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. So, Google combines Page Rank with sophisticated text-matching techniques (LSI) to find pages that are both important and relevant to your search.

The search engine market is a competitive one, and as the Internet gets bigger and bigger, the search engines are looking for innovative ways to serve quality links to visitors. To that end, enter link popularity. Inbound links from 'significant' sites will theoretically give you more of a boost than inbound links from 'insignificant' sites. It's hard to ascertain what constitutes 'significant,' but, the primary factor seems to be how many websites are linking to the website that is linking to you. However, we can only guess as to how the specific search engines actually implement this concept. This is one of their secrets.

Google has been known to hinder the rankings of new websites (or pages) until they have proven their viability to exist for more than “x” amount of time. This is referred to as the “Google Sandbox.” ( Company name ) assumes no liability for ranking/traffic/indexing issues related to Google Sandbox penalties.

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SEO Company | Techcrazy.in - Presentation Transcript

techcrazy.in
- Tech Crazy is a total web solution provider that specializes in web developing and web promotion services like Search Engine Optimization and Search Engine Marketing.
- A competitive solution to increase the traffic to your website through Search Engines and thereby attract new clients.
- An essential marketing tool to keep a competitive edge in today’s marketplace.
- 92.4% of web surfers use the internet to research a purchase decision
- 64.9% use a search engine as the first step in the buying process
- 37.5% research and buy online
- 75.7% of Google users use natural search links
- More than 80% of people on the web use Search Engines to find a product or service
- Increased visibility of your website and, consequently, your products/services on the web
- Increased targeted traffic
- Increased number of leads
- Increased customers
- Increased sales
- Keyword and Competitive Analysis
- Discovery - finding as many keywords as possible relating to your website.
- ROI analysis - finding the most valuable keywords for your website. The most generic keywords are the most widely searched, but also the most competitive.
- Competitive analysis - analyzing the strength of competitors for potential keywords.
- Page Rank uses the vast link structure of the web as an indicator of an web page's value, ie., Google interprets a link from page A to page B as a vote, by page A, for page B.
- Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search.
- Maximize the inbound links, reciprocal links, two- and three-way links.
- Inbound links from sites with similar content to yours will give you an even bigger boost.
Initiate Analysis SEO Analysis SEO Implementation Keyword Analysis Competitive Analysis Initial Website Analysis (Base lining) Content enhancement Code Enhancement Link enhancement Submission and promotion Monitoring and reports
- Initial Pre-Position Report : Within 30 days from signing the contract.
- Delivery of Optimized Content : Within 30 days from signing the contract, can vary depending on site and circumstances.
- 1 st Ranking Progress Report : Within 60 days from signing the contract.
- Post Position Report : Within 90 days from signing the contract.
- Google
- Bing
- Yahoo
- And more than 15 key search
- engines.
- Email : [email_address]
- Web: www.techcrazy.in