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New Era Of Corporate Communications Riaan Vanmeulen Fnb

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STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa

STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa

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  • 1. New era of corporate communications Enterprise video and online internal communication in business Thursday, November 5, 2009 Riaan Vermeulen – FNB Online
  • 2. What I’ll be chatting about today
    • Operating an internal digital streaming media service offering in a large enterprise
    • Opportunities and value proposition for business
    • What, why, how and for who? .. Aka Best Practices for Digital Signage
      • Effectively translating message into online video and audio platforms
    • Managing enterprise streaming services expectations
    • Cost savings by using streaming to support communications, training and educational programmes
    • Developing a ROI model for streaming corporate communications and training
  • 3. It all started somewhere...
  • 4. ...and now? 2008 / 2009
  • 5. Oh no... not again! Introduction to Digital Advertising (Streaming, Signage)
    • Why digital signage?
    • Digital advertising can get complicated.  From display
    • advertising and search marketing to rich media etc. and there
    • are many digital tools that you can choose. The Q is, what
    • do you want to accomplish and how?
    • Advertising can now be delivered in many digital formats in any medium.
  • 6. Operating an internal digital streaming media service offering in a large enterprise
  • 7. Its challenging!
    • It sounds easy
      • Streaming video is a sequence of “moving images” that are sent in compressed form over the internet and displayed by the viewer as they arrive.
    • But … the reality... it’s coordinating
      • Technology
      • Bandwidth
      • Content
      • Resources
      • Support
  • 8. Challenging – Technology... Ooh technology
    • It’s not about being a techno boff … It’s about getting the right techno boff’s to do stuff
    • Techno issues
      • Streaming means you need a network – AVAILABLE
        • LAN / WAN
        • Satellite
        • Software – Microsoft vs. Open Source
    • The basics of techno and digital advertising
      • Typically you need a display screen, player server and a content management server, over an infrastructure.
      • Digital signage can interact with mobile phones.
        • E.g. sms messaging and Bluetooth.
        • Needs some development – Out of the box is not always reliable.
        • What about Social media – Of course we want to sms a piece of text and see our names on a screen
      • Something new .. Wait until the Chiefs get to know about this
        • Another new development is the implementation of 3D displays that operate using a technology called auto stereoscopy. These displays allow the viewer to see a 3D image without using special glasses.
  • 9. Challenging – Bandwidth...
    • Bandwidth Issues
      • The nett effect – External bandwidth does not mean we have internal bandwidth
      • Prioritisation – What is more important... transactions, email, the CEO chatting away
    • The basics of bandwidth and digital advertising
      • You need something to connect the streaming server with the screen in a branch
      • Having a management server is important
      • Closed networks (without Internet access) vs. Open Networks (with Internet access). The availability and type of Internet access (wireless, broadband, etc.) depends on the location and client.
      • Convergence between digital signage and broadcasting allows for real-time distribution of broadcast sources (TV) on a narrowcast network (digital signage).
  • 10. Challenging – Content... You need money and lots of it
    • Content issues
      • Money is the root to all evil
      • Do we really know what content is and how to use it throughout the different mediums?
    • The basics of content and digital advertising
      • Where the technology has proven itself, it is often the content that fails
      • Content design (much like the design for static signage) is typically done through a specialist agency or in-house.
      • In many digital signage applications, content must be regularly updated to ensure that the correct messages are being displayed.
  • 11. Challenging – Resources... You need someone to do the work
    • Resource issues
      • Shared Resources
      • Do you employ
      • Or do you outsource
  • 12. Challenging – Support... Its not just technology
    • Support issues
      • Getting everyone’s Buy-in
      • In-house vs. Outsourced
      • Can you use an existing help desk?
      • Do you set up an new help desk?
  • 13. Opportunities and value proposition for business
  • 14. Opportunities and value proposition for business
      • Really about efficiencies
      • … and yes
        • Educating staff and customers
          • Products, Services, Process
        • Easier & faster access to information
        • Enable two way communications
  • 15. Nothing against streaming video or CEO chatting to the masses but don’t forget… The business of business is BUSINESS, not just Corporate Communications.
  • 16. What, why, how and for who? Best Practices for DA content
  • 17.
    • People remember...
      • 10% of what they read
      • 20% of what they hear
      • 30% of what they see
      • 50% of what they see and hear
      • Without a doubt, video says it better.
  • 18. Why?
    • Digital signage is used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital signage:
      • Public information
      • Internal information
      • Advertising
      • Brand building
      • Influencing customer behaviour
      • Enhancing customer experience
      • Enhancing the environment
  • 19. Why?
    • And...
      • Online communication is one of the best ways to engage customers, motivate staff and maintain relationships… don’t even think about excluding it!
      • There are currently over 1.2 billion people sending over 40 billion emails per day. Today’s current web users want easy to use video.
      • 17,000 website domains per day are being added to the internet .
  • 20. The HOW - 3 things
    • Simplicity :
    • Digital signage is communications at a glance, so make sure the
    • shopper can get your meaning quickly
    • Repetition :
    • You only have 10 seconds, but you never know when in that short
    • time a shopper will see your message
    • Call to action :
    • Never leave the shopper in doubt. Tell them what you want them to
    • do – how and when, too
  • 21. Best Practices for content
    • Making great digital signage content :
    • Get better recall with chunking and coding
    • Optimize for context and eliminate distractions
    • Sorting out font faces, sizes and styles
    • Does colour matter?
    • Use contrast to your advantage
    • Motion and animation
    • Composing shots and scenes
  • 22. For who? Customers Educate customers about products and services Marketing Entertainment Staff Educate staff about products and services Training Communication
  • 23. Managing enterprise streaming services expectations
  • 24. Managing enterprise streaming services expectations
    • Thanks to viral marketing, engaging and well-produced content
    • will distribute itself online, right?
    • Good content will automatically go viral
    • Internet shows are cheap
    • The industry is still in an experimental phase
    • WRONG! It’s all a myth!
  • 25. Managing enterprise streaming services expectations
  • 26. QUALITIES YOU NEED TO SUCCEED:
    • Committed & motivated
    • Willing to undertake training, learn the products and use the products
    • Have integrity and be genuine
    • Unique products and services
    • Limited competition
    • RAPIDLY expanding marketplace
    • Minimal outlay
    • Full training provided
    • Turn key business system
    • Flexible work hours
    • Proven results
    • 24/7 customer support
  • 27. Cost savings by using streaming to support communications, training and educational programmes
  • 28. The savings is a combination of...
    • Despite the costs associated with hardware, software and services for digital, it can actually save you money.
      • You would be amazed at the amount of money that is spent on printing and courier costs of traditional signage, DVD's and information to various locations.
      • Interesting is that a lot of the printed signage never gets displayed or is displayed improperly.
    • Digital eliminates the need for any action by anyone at the location of the signage – giving you 100% compliance with signage provided.
    • Other savings by using digital signage to communicate internally with employees who are not typically connected to email, can be realised by providing remote training, self-service kiosks, and more.
  • 29. Developing a ROI model for streaming corporate communications and training
  • 30. Digital Signage ROI - in general - is not an easy mathematical equation This is due to the cross vertical nature of Digital Signage applications and the intangibles that are hard to measure and often misunderstood.
  • 31. Building a ROI Model
  • 32. Questions and Answers