Publishing compelling video content to maximize advertising & sponsorship opportunities Patrick Kuwana Livemobile (Pty) Ltd [email_address] 082 333 7989 www.lmfootball.mobi

Quick look at the SA mobile market South Africa has experienced massive mobile growth! Excellent Penetration rate in South Africa Connections estimated at 50 million (World Wide Worx) About 68% of those are users  Estimated 34 - 37 million mobile users 77% of South Africans use a cellphone! 4.6 million Internet subscribers vs. 37 million mobile subscribers  over 1:8 Arthur Goldstuck, Mar 2009 - http://www.worldwideworx.com/archives/150 75% of cell phone users in SA do not have a PC (Google SA – Mar 2008) SA hovers between AdMob's 5th – 6th largest country market (by number of mobile advertising page impressions) after the US, India, Indonesia and the UK Brett St Claire, Country Manager, AdMob July 2009

South Africa has experienced massive mobile growth!

Excellent Penetration rate in South Africa

Connections estimated at 50 million (World Wide Worx)

About 68% of those are users  Estimated 34 - 37 million mobile users

77% of South Africans use a cellphone!

4.6 million Internet subscribers vs. 37 million mobile subscribers  over 1:8

Arthur Goldstuck, Mar 2009 - http://www.worldwideworx.com/archives/150

75% of cell phone users in SA do not have a PC

(Google SA – Mar 2008)

SA hovers between AdMob's 5th – 6th largest country market (by number of mobile advertising page impressions) after the US, India, Indonesia and the UK

Brett St Claire, Country Manager, AdMob July 2009

The Mobile Internet numbers As for the mobile web uptake: 10M mobile WAP users Twice as many mobile web users as the PC web Of the current WAP audience in South Africa approximately 70% do not have access to the fixed internet . Almost 7 million South Africans who are browsing the mobile web regularly but without access to the PC internet. Rick Joubert – Vodacom Mobile Advertising – Jan 2009

As for the mobile web uptake:

10M mobile WAP users

Twice as many mobile web users as the PC web

Of the current WAP audience in South Africa approximately 70% do not have access to the fixed internet .

Almost 7 million South Africans who are browsing the mobile web regularly but without access to the PC internet.

Rick Joubert – Vodacom Mobile Advertising – Jan 2009

Why advertising on Mobile? The SA media power is increasingly in mobile: 6 million Internet browsers (*2008 OPA) 27.1 million TC viewers (*AMPS 2008) 30 million Radio listeners (*AMPS 2008) 34 million Mobile users (*End 2008, Mobility 2009, World Wide Worx)

The SA media power is increasingly in mobile:

6 million Internet browsers (*2008 OPA)

27.1 million TC viewers

(*AMPS 2008)

30 million Radio listeners (*AMPS 2008)

34 million Mobile users

(*End 2008, Mobility 2009, World Wide Worx)

Biggest interest target group Soccer is the one sport which over 14 million adults claim to be most interested in, making it by far the most popular sport in the country. Adults interested in: AMPS 2007

The Livemobile Football experience FIFA Confederations Cup campaign selected as finalist for the Global Mobile Marketing Association Awards

FIFA Confederations Cup campaign selected as finalist for the Global Mobile Marketing Association Awards

“ SHOW ME THE MONEY” Monetizing the video content

MMS avatar video sponsorship Video

Rights based Match Action Branding Video

Non-rights video sponsorship Video

Advertiser Value? Innovative and guaranteed way for advertisers to reach the target market through a rich media experience. Guaranteed brand affinity with the target market because the advertising is brought to the consumer within the context of their passion. Measurable return on investment. The football fan represents the biggest consumer market in South Africa and throughout the African continent.

Innovative and guaranteed way for advertisers to reach the target market through a rich media experience.

Guaranteed brand affinity with the target market because the advertising is brought to the consumer within the context of their passion.

Measurable return on investment.

The football fan represents the biggest consumer market in South Africa and throughout the African continent.

Thank You for your time Questions? Patrick Kuwana Livemobile (Pty) Ltd [email_address] 082 333 7989 www.lmfootball.mobi