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  • 1. Current State of Design at The Ohio State University Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 1
  • 2. Scope Design in professional offices across the University Design in departments across the University Design within the Department Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 2
  • 3. Professional Design across the University Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 3
  • 4. Design at OSU Goal & Challenge Goal To provide an overview of the professional design practice across the campus Challenge Getting responses from e-mails and schedule meetings when necessary Understanding the relationships between colleges, departments an units Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 4
  • 5. Design at OSU Definition Professional Design... Employees of The Ohio State University acting in support of the university’s mission to communicate to and or collective- ly aim at influencing key audiences Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 5
  • 6. Design Profession University Structure Design Office Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 6
  • 7. Design Profession Professional Design Offices Principle Communicators • Social & Behavioral Sciences • Alumni Association • University Hospitals • Libraries • Longaberger Alumni House • Public Health • Newark Campus • Pharmacy • Moritz • Kirwan Institute • Transportation and Parking • WOSU Public Media • Mershon Center • CLEAR • Arts & Humanities • Ohio State Health Plan • Social Work • Marion • Office of the CIO • Lima • Biological, Mathematical and Physical Sciences • Uniprint • Dentistry • Athletics • Education & Human Ecology (2) • Outreach & Engagement (2) • Facilities, Operation and Development • Wexner Center • OARDC-Wooster • Mansfield • Academic Affairs (2) • UA-FYE • Campus Partners • Fisher College of Business • Schottenstein Center • Trademark & Licensing Services • Arts & Sciences • Engineering • Graduate School • The Arts Initiative • Human Resources • Veterinary Medicine • Don Scott Airport • Development • John Glenn School of Public Affairs • FAES (3) • Nursing • Optometry • Student Life • International Affairs Principle Communicators are identified by the Office of University Relations Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 7
  • 8. Design Profession Points of Interest Points of Interest Nearly every college has a designer Any office with upward approval can hire a designer Estimates are there more than 90 designers at OSU Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 8
  • 9. Design across the University Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 9
  • 10. Design at OSU Goal & Challenge Goal To determine areas of collaboration between disciplines Challenge Getting responses from various departments Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 10
  • 11. Design at OSU Theater What they teach Research and Creative Processes Skills, crafts, and professional procedures They design sets, clothing and props for theater production Professionally, they have VCD design posters and flyers for their productions, most of the times through the Wexner Center for the Arts. Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 11
  • 12. Design at OSU Art Education What they teach Research and Theory Visual Culture for teaching K - 12 No real areas of Design Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 12
  • 13. Design at OSU Architecture What they teach 1st year 2nd year 3rd year Graduate Basic Introductory Basic Studio Advanced Studio Design Studio, Design: Analysis or Courses, Hands-on Courses Mechanical and case studies and skill Studios, Basic Ecological Systems, simple problem Graphic Design, and Professional solving using Digital Rendering Practice drawings and 4th year physical models Advanced Studio produced by hand Courses & Design Competitions Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 13
  • 14. Design at OSU Center for Automotive Research In eduction... In practice... • Automotive Design and Testing • Facilities for OEM vehicle testing • Model and Prototype Making (Transportation Research Center) • Formula SAE • Facilities for simulations • Multidisciplinary collaborations • Student/Professional Large Project Collaborations • Design of a race car and a business model • Formula MiniBaja • Multidisciplinary collaborations • Design of an off-road vehicle • Buckeye Bullet • Solar Car Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 14
  • 15. Design at OSU Veterinary Medicine What they teach Visual Communication Tools Photoshop, Animation, Audio-Visual Support, Graphics, Instructional Design, Portraits, Poster Design, Scientific Photography, Web Development, Videography Scientific Illustration Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 15
  • 16. Design at OSU Engineering What they teach 1st year 3rd year Other Basic design 3D Modeling and Product Design systems Simulation Engineering Ergonomics 2nd year 4th year Cognitive Engineering Design Mechanical Design based Engineering Design Capstone Project Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 16
  • 17. Design at OSU ACCAD What they teach Graduate Studies facility conducting research involving com- puter graphics and technological innovation involving multi- disciplinary projects. Partnering with Visual and Performing Arts, Design, Art His- tory and Critics, Computer Scientists, Engineers and Archi- tects at OSU. Partnering with major corporations to produce scientific il- lustrations and cinematographic work. Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 17
  • 18. Design at OSU Next Steps Next Steps Gathering More Information Pinpoint Possible Areas of Collaboration Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 18
  • 19. Design within the Department Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 19
  • 20. Design Department Defining Our Goals Part 1 Defining the Process of Design Part 2 Content Competency Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 20
  • 21. Design Department This is how we do it... Part 1 1. Formalize our process 2. Communicate the process Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 21
  • 22. Design Department Formalizing the Process PHASE 0 PHASE 1 PHASE 2 NEED FINAL OUTCOME Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 22
  • 23. Design Department Formalizing the Process PHASE 0 PHASE 1 PHASE 2 NEED FINAL OUTCOME Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 23
  • 24. Design Department Formalizing the Process PHASE 0 PHASE 1 PHASE 2 NEED DISCOVER DESIGN IMPLEMENT FINAL & FORMULATE & DEVELOP & PRODUCE OUTCOME Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 24
  • 25. Design Department Communicating the Process DESIGN 262 Spring Quarter 2010 Basic Industrial Design MWF 8:30 - 11:18 364 Hopkins Robert Strouse Office Hours: MW 11:30 -1:30 // By appointment contact e: strouse.31@osu.edu // m: 614.286.1727 Course Goals Introduction to the fundamentals of industrial design. This is a studio-based course that will introduce the student to industrial design methodology. Emphasis will be placed on divergent thinking skills, development processes, technical skills, and communication. There will be development of simple exemplary products. Learning Outcomes The goal of this course is to provide an introductionfito ne, tools and techniques from industrial design. The course objective will be accomplished by providing students with a working knowledge of how to conceptualize, de formulate, develop and communicate concepts and ideas, using a variety of techniques and methodologies through 2D and 3D media and to develop a critical attitude towards existing products. Curriculum Scope Format This is a studio-based course that requires active student participation. The class will meet 3 days per week up to 3 hours each day. Class sessions will be comprised of lecture demonstrations, in-class exercises, project assignments, critique sessions, guest speakers and individual meetings. Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 25
  • 26. Design Department This is how we do it... Part 2 1. Define the Elements of the Process 2. Categorize our courses 3. Map out the process 4. Look for areas of improvement Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 26
  • 27. Design Department Elements of the Design Process Final synthsis of all elements; IMPLEMENTATION production. Externalizing design vision through PROTOTYPING words, images, models, or renderings. Internal (personal or team) VISUALIZATION development. Formalizing methods to build CONCEPTUALIZATION on exploration results. Introduction to the process; exploring EXPLORATION issues and possibilities, formulating team and fostering mindset. Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 27
  • 28. Design Department Categorizing our Courses KNOW Application through competency. LEARN Acquisition of knowledge or skills through experience. UNDERSTAND Perception of intended meaning. Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 28
  • 29. Design Department Categorizing our Courses Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 29
  • 30. Design Department Mapping: OSU Design Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 30
  • 31. Design Department Mapping: Comparison Exploration Visualization Implementation Conceptualization Prototyping Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 31
  • 32. Design Department Challenge Challenge Terminology across silos Displaying content emphasis Defining the process Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 32
  • 33. Design Department Next Steps Final synthsis of all elements; IMPLEMENTATION production. Externalizing design vision through PROTOTYPING words, images, models, or renderings. Internal (personal or team) VISUALIZATION development. Formalizing methods to build CONCEPTUALIZATION on exploration results. Introduction to the process; exploring EXPLORATION issues and possibilities, formulating team and fostering mindset. Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 33
  • 34. Design Department Next Steps Final synthsis of all elements; IMPLEMENTING production. Externalizing design vision through V SHARING words, images, models, or renderings. Internal (personal or team) MAKING V development. Introduction to the process; exploring V EXPLORING issues and possibilities, formulating team and fostering mindset. Each stage interacts through a visualization process Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 34
  • 35. Design Department Next Steps KNOW Application through competency. LEARN Acquisition of knowledge or skills through experience. UNDERSTAND Perception of intended meaning. Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 35
  • 36. Design Department Next Steps EVALUATION Judgement SYNTHESIS Creative thinking; putting things together ANALYSIS Critical thinking APPLICATION Using knowledge in new situations COMPREHENSION Understanding KNOWLEDGE Recall Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 36
  • 37. Design Department Next Steps Write Explain Recite Convert Confirm Repeat Identify Discuss Draw Predict EVALUATION Modify KNOWLEDGE COMPREHEN. SYNTHESIS Solve Build Critique Solve ANALYSIS Appraise EVALUATION APPLICATION Report APPLICATION Conclude Produce COMPREHENSION Judge SYNTHESIS ANALYSIS KNOWLEDGE Combine Investigate Compose Sort Compare Design Invent Debate Generate Categorize Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 37
  • 38. Thank you Questions or Comments? Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 38