Topic Web service to find people who you should connect with. Tool to expand your network by setting up your own profile so that other users can find you The five founders of LinkedIn are: Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke. Founded in 2003 and launched May 5, 2003 Over 48 million LinkedIn members from over 200 countries and territories across the world.
Target Audience(s) Demographics: Linkedin targets affluent professionals from all over the world, including job seekers and people who just wish to keep in contact with others.
LinkedIn Professional at a glance
Get Connected Costs to use it: The service is free for everyone. They offer business accounts for those who wish to expand their networks and take advantage of more services. Costs to advertise on it:
Get Connected cont. How does one gain access? How many users? How many hits/month? Where are links to it?
Advertising The following is a list of LinkedIn’s partners:
Facets of effects model
Current developments in marketing Accountability Integrated Marketing Communications Emerging Marketing Strategies Relationship Marketing, Permission Marketing, Experience Marketing, Guerilla Marketing, Digital Marketing, Viral Marketing, Mobile Marketing, Social Network Marketing Global Marketing
Team Recommendations Positive Projections Why this is a popular resource Recommendations for brands, advertisers, & products Team comments