Never presume that people will want to recommend you.
Recommendations from coworkers are less valuable than from outside contacts.
Only send blind recommendations to very close connections.
For all others, give them a heads up that a request for recommendation is coming.
If you choose to recommend someone, be thoughtful and provide details about your work with them.
If you get a recommendation that has grammatical errors, send it back with a note to edit- be appreciative and assume it was an oversight on their end. If you’re posting it on your site for all to see, they’ll want it to be right.
Always send a thank you note back to someone who has recommended you.
And Don’t Forget!!! Manage all content as if your best client, your biggest prospect, and your closest friend were the only audience.