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The Future Of Magazines´

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Transcript

  • 1. `The future of Magazines´
    Research proposal for Sofie Spindler and Cosmopolitan
    By: Linda van der Meer
  • 2. Content
  • Introduction
  • 8. Research Question:
    I will discuss two points in my proposal:
    What will happen to the quality of content in the new format?
    What will happen to the readers´ consumption behavior ?
    The main Question will be:
    ´What will happen to the quality of the content of the traditional printed magazine when they change their format into an E-zine and how will the new format affect the readers´ consumption behavior?´
  • 9. Theory
    • The Internet; a new medium
    • 10. The quality of Peer Production of Content
    • 11. Readers´ consumption behavior
    • 12. Conclusion
  • The internet; a new medium
    • Internet and Web 2.0 (O´Reily)
    • 13. Interactivity
    • 14. E-publishing
    • 15. E-zine
  • The quality of Peer Production of Content
    • Peer production of content
    • 16. Benkler:
    ´Free/Open-Source Software and Peer Production of Information, Knowledge, and Culture Generally´
    • Johnson and Kaye
    • 17. Credibility
  • Readers´ consumption behavior
    • Different types of participation
    • 18. C. Walker; four ways of participating
    • 19. Kraaijkamp & van Eijk; Reasons for cultural participation
    • 20. Different types of readers
    • 21. Age, gender, level of education etc.
    • 22. Influence E-publishing on behavior?
  • Conclusion
    • The Quality of the content will go down in this format
    • 23. The readers´ consumption behavior will change
    • 24. In what way will it change?
    Emperical Research
  • 25. Methodology
    The main research question will be:
    ´What are the differences in key characteristics of readers of the E-zine and readers of the traditional printed magazine?´
  • 26. Methodology
    Key Facts:
     
    Method: A survey
    Target group: Readers of Cosmopolitan and audiences of book/magazine stores.
    Duration: The survey will be held during a month
    Variables: Gender, age, level of education, level of income, subscription, internet access, preferences etc.
    Results: Will be published online and in the magazine
    Mission: To get a clear profile of the type of readers of the traditional magazine and the type of readers of an E-zine
  • 27. Financial Proposal
    The total costs per researcher are:
    Junior Researcher  €2720,-
    Medior Researcher  €3640,-
    Senior Researcher  €3600,-
  • 28. Conclusion
  • 29. Questions?