Livi Ash Media Kit 2009

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Headquartered in South Florida, Livi-Ash was formed to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Livi-Ash will help you focus on Search Optimization, Lead Generation, Behavioral Targeting, Contextual Targeting and Remarketing solutions — Livi-Ash brings valuable strategic expertise to companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising.

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Livi Ash Media Kit 2009

  1. 2. Who are we…. Headquartered in South Florida, Livi-Ash was formed in May 2008 to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Livi-Ash will help you focus on Search Optimization, Lead Generation, Behavioral Targeting, Contextual Targeting and Remarketing solutions — Livi-Ash brings valuable strategic expertise to companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising.   CPL/CPA Marketing Display Network E-Mail Marketing Search Marketing
  2. 3. Livi-Ash Media provides clients with performance-based online marketing solutions working with in 16 categorically and demographically targeted categories. This translates to unmatched flexibility when it comes to increasing and executing custom lead generation campaigns. From customized landing pages, advanced data collection and validation techniques to timely data transfer solutions, Livi-Ash Media  provides the most useful resources and tools in the online industry. Livi- Ash CPL-CPA Marketing <ul><li>Commitment to quality and volume </li></ul><ul><li>Extensive network of premium publishers relationships </li></ul><ul><li>Demographic and geographic targeting </li></ul><ul><li>Real-time or batch lead transfer </li></ul><ul><li>Call Center Validation Opportunities </li></ul><ul><li>Superior customer service </li></ul>Partner Checklist
  3. 4. Livi – Ash Media Search ONLINE MEDIA CAMPAIGN OVERVIEW Livi-Ash Media has developed a proven three phase process to grow successful direct response online campaigns over time.  Our approach, which is based on a continuous loop of testing, measurement and fine-tuning, is more methodical and conservative on the surface, but will put you in a much better position to achieve sustainable, long-term success. Phase 1 Phase 3 Phase 2
  4. 5. PHASE I:  REPORTING <ul><li>LiviAsh Media will provide and implement real-time online tracking and reporting for your advertiser, which will be used to effectively manage your online campaigns. This will enable us to track visitors from ad placement to sale in order to properly optimize campaigns based on ROI. </li></ul><ul><li>LiviAsh targets to the specific individual visiting a website (or page within a website). Our contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. If the user is viewing a website pertaining to sports then the user will see advertisements for sports-related companies, such as shoe companies or ticket sellers. Contextual advertising with LiviAsh Media is a great way to limit risk and not burn advertising dollars looking for the right user. </li></ul>Phase 1
  5. 6. PHASE II:  TEST CAMPAIGN Livi-Ash Media will develop and place text ads on highly relevant search results pages across major search engine networks including Google, Yahoo and others.  Rates vary by term and engine in a real-time bidding marketplace and advertisers pay only when someone clicks on their ad. Paid search is typically the first step we recommend to our clients because it enables us to conduct a lot of low cost tests to obtain important response metrics at low risk.  These tests are often highly scalable and can generate substantial monthly sales volume over time.  COST:  $2500 initial media deposit; ongoing spending based on performance Phase 2
  6. 7. PHASE III – EMAIL/BANNER TEST CAMPAIGN Email and banner campaigns can be highly scalable when you find a formula that works for your offers, but out of the gate it is very easy to spend a lot and get little in return.  This is why we advocate conducting tests via paid search first before moving on to this phase.  The data we collect will help us determine what initiatives, networks, publishers, etc. would be best suited for your offers.  COST:  $10,000 initial media deposit. Phase 3
  7. 8. Livi – Ash Media Display Tier 1: This solution is great for direct response, behavioral targeting, contextual targeting, geo targeting and smaller adverting budgets. Livi–Ash aggregates display advertising space on thousands of sites to achieve an expansive scope and advanced targeting capability, unavailable from single sources and unmatched at other networks. CHANNELS Entertainment Business Women Outdoor Health Education Fitness Retail Finance Technology Men Automotive Travel B2B Webmasters Green The Livi-Ash Media’s CPM AD network is broken up into 3 tiers of traffic <ul><li>With over 5 billion impressions available on our partner sites monthly, Livi-Ash delivers clicks, conversions and targeted impressions at a fair market rate. </li></ul><ul><li>With 16 marketing verticals available, there are numerous opportunities to get your initiative in front of ROI focused consumers! </li></ul>
  8. 9. Tier 1: Semantic Targeting Livi-Ash connects people to engaging advertising with the most advanced targeting capabilities. Semantic Targeting analyzes every word on every webpage to identify their TRUE SENSE. Current systems use algorithmic or keyword targeting and fail more often than not because there is no real understanding of the TRUE webpage context. Isolated keyword analysis leads to irrelevance. <ul><li>Ads for KNIVES alongside a news item for a STABBING </li></ul><ul><li>Ads for CONDOMS alongside a review of the movie TROY </li></ul><ul><li>Ads for CANAL+ alongside a site on the PANAMA CANAL </li></ul>Livi – Ash Media Display
  9. 10. Tier 1: Semantic Targeting (cont.) Not only is your ad served to the most relevant consumer, but your brand is also protected by the very same technology! Semantic Targeting can also filter controversial content, enabling advertisers to stop their ads from appearing next to 12 categories of objectionable and controversial content. Low Security Medium Security High Security Livi – Ash Media Display
  10. 11. Tier 1 : Behavioral Targeting Livi-Ash provides a leading targeting platform and advertising marketplace that connects people to engaging advertising with the most advanced targeting capabilities. With several behavioral segments available, we can customize your marketing efforts using appropriate behavioral segments to effectively reach your target market. Behavioral targeting delivers your ads to the right audience at the right time in exactly the right place. AUTO Auto Enthusiasts Hybrid Car Shoppers European Import Buyers ENTERTAINMENT Sports Lovers DVD Buyers TV Enthusiasts FINANCIAL SERVICES Retirement Planners Home Mortgage Shoppers Business Decision Makers HEALTH Diet & Fitness Health & Wellness Advocates LIFESTYLE Eco-Aware Individuals Outdoor Enthusiasts Proud Parents TRAVEL Business Travelers Vacation Travelers International Travelers TECHNOLOGY Video Gamers Gadget Lovers Cell Phone Enthusiasts SHOPPING Beauty & Fashion Shoppers Home Improvement Enthusiasts Pet Lovers **Actual Segments are outlined in the proposals*** Livi – Ash Media Display
  11. 12. Maximizes reach for branding and direct response campaigns (CPM and CPC) Livi – Ash Media Display <ul><li>Tier 2 : Custom Channels </li></ul><ul><li>Using a combination of our Network Channel Leaders and Preferred Niche Publishers, we will develop a customized channel for your brand. This program provides extended reach, targeting, and transparency while maintaining a low CPM. </li></ul><ul><li>Your brand or offer is always displayed within relevant content throughout a custom transparent channel carefully selected from sites in our vast network. Livi-Ash guarantees that your ads will not be displayed outside of your approved site list. </li></ul><ul><li>This is a custom channel built for a specific advertiser. If there are sites that are on the proposed list that the client already appears on, or that the client would like to remove for any other reason, they may do so up to a specified number of sites. </li></ul>Our second tier allows the advertiser to build a transparent channel. Livi-Ash understands you and our client's need to feel a level of comfort with the audience and content that your brand is being brought to, that is why you will always know where and who your ads are being served
  12. 13. <ul><li>Tier 2 : Custom Channel Example </li></ul>Livi – Ash Media Display
  13. 14. Livi – Ash Media Display Tier 3: Niche Planning Our third tier sites are sold on a campaign by campaign basis and include many of today’s top properties. This includes a complete custom niche plan that allows you a guaranteed 20% SOV and the opportunity to ingrain your content. <ul><li>The Livi-Ash strategy is to aggregate a suite of small to medium sized sites that reach your niche target and package them as one unit with total transparency. Our niche publisher partners generally don’t have enough unique visitors to show up on your radar; so our unique method affords you the opportunity to reach the users and content you’re targeting, on sites that your team may not have the time to source or manage. </li></ul><ul><li>Livi-Ash will ensure that your media buy with us, including specific tactics, are aligned with the strategies set forth at the start of your team's planning process.  By diversifying your planning with Livi-Ash you’ll ensure greater client success!   </li></ul>
  14. 15. Tier 3: Niche Sample Screenshots Your Ad Here Your Ad Here Your Ad Here
  15. 16. Contact LIVI-ASH Media <ul><li>Edward Shannon </li></ul><ul><li>VP of Sales and Marketing </li></ul><ul><li>Ph:954-432-8446 </li></ul><ul><li>FX:954-212-2365 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.liviashmedia.com </li></ul><ul><li>  </li></ul>

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