From Diorama to Digital: Video Solutions at the ROM

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    From Diorama to Digital: Video Solutions at the ROM - Presentation Transcript

    1.  
    2.  
    3. Engage The World…Online
    4.  
    5. From Diorama to Digital: Video Solutions at the ROM Make it Modern, Make it Great AAM Annual Meeting, Philadelphia May 3, 2009
    6. From Diorama to Digital: Video Solutions at the ROM Brian Porter [email_address] Twitter: briporter Facebook: Brian Porter & Royal Ontario Museum Randy Dreager [email_address]
    7. Say Hello to Gordo:
    8. New Media Resources
        • Information Technology Services
          • Web/database/network/systems
        • Media Productions
          • Video/television/multimedia & exhibition/gallery AV
        • Web Development
          • Flash development, interface design, social media
        • Publications
          • Co-publishing/academic/catalogues
        • Ivey Imaging Centre
          • Photography/scanning/copying/ 3D imaging
          • Rights and Reproductions –asset licensing
          • Digital Media Assets co-ordinator
    9. ROM Video/Display Approaches
      • Flash-based video kiosks & flat screens
      • Dataton Watchout - multi-screen digital production and display software system
      • HiDef media players/projection
      • Audio interactive kiosks and soundscapes
      • Audio guide tours
      • Immersive experiences utilizing light/sound
      • Digital signage
      • Why do frogs love St. Patrick’s Day?
      • It’s the only day they don’t have to change their outfits.
    11.  
    12.  
    13. At Risk: Golden Toad
    14.  
    15. Schad Gallery of Biodiversity
    16. Schad Gallery of Biodiversity
      • Three Core Themes
      Three Major Zones
      • Life is diverse
      • Life is interconnected
      • Life is at risk
      • Biodiversity Spine
      • Ecosystem Experiences
      • Earth Ranger Studio
    17. Interactive Touch Screens
      • Overview
      • 12 high-tech interactive multimedia screens throughout gallery
      • More than 150 videos augment displays or story lines.
      Schad Gallery of Biodiversity
    18. Earth Rangers Studio Schad Gallery of Biodiversity
      • Power of One Show
      • 15 Min. Multimedia
      • Snowy owls, servals, lemurs & kestrels
      • 200,000 visitors
    19. Earth Rangers Trailer
    20. Lighting racks additional flat screens 103” flat screen
    21.  
    22. Social Media Plans
      • Distinct Web Site
      Video Content
      • Video blog, Twitter, Flickr
      • Contests, polls, ants webcam
      • Earth News, Green jobs
      • Behind the Scenes
      • Embedded feed
      • Special channel
      YouTube
    23. From Diorama to Digital: Video Solutions at the ROM
    24. Earth Treasures Gallery
    25.  
    26. Earth Earth Treasure
    27.  
    28. ROM Home Page
    29.  
    30.  
    31.  
    32.  
    33.  
    34. Digital Gallery
    35. Touch-screen interface
      • allows students to explore and manipulate virtual artifacts as they meet ROM curators and educators via screen projection
      • another step in providing public onsite/online access to collections
    36.  
    37. Interactive Donor Wall
    38. Interactive Donor Wall
    39.  
    40. Digital Signage
    41.  
    42. Lessons Learned
      • organize internally – be in-house strategic
      • invest in camera and microphone
      • repurpose content for other applications
      • post videos to YouTube & other video sites
      • think social media – video blogs, viral mkting
      • develop digital assets – rethink rights approach
      • watch/consult other (cultural) organizations
      • content first, polished perfection second…
      • Just Do It
    43.  
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