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  1. 1. Farkas Haberbusch Hochauer Jankowitsch “ To organize the world’s information and make it universally accessible and useful .” - Google Inc.
  2. 2. History Google History by Richard Hochauer
  3. 3. <ul><li>Google began as a research project in January 1996 by Larry Page and Sergey Brin at Stanford University, California </li></ul><ul><li>Originally nicknamed “BackRub” </li></ul><ul><li>The domain was registered on September 15, 1997 </li></ul><ul><li>The company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California </li></ul>Google History by Richard Hochauer
  4. 4. <ul><li>1998 </li></ul><ul><li>Bechtolsheim and Cheriton were two of the first investors in Google, investing $100,000 which is now worth approximately $ 1.5 billion </li></ul>Google History by Richard Hochauer
  5. 5. <ul><li>A misspelling of &quot;googol,&quot; which refers to 10 100 (the number represented by a 1 followed by one-hundred zeros) </li></ul><ul><li>in 2006-> the verb &quot;google&quot;, was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary </li></ul><ul><li>A googolplex is 1 followed by a googol of zeroes: </li></ul><ul><li>10 googol = 10 10 100. </li></ul>Google History by Richard Hochauer
  6. 6. <ul><li>Eric Schmidt was born in 1955 in Washington D.C. </li></ul><ul><li>Chairman and CEO of Google Inc. and a member of the Board of Directors of Apple Inc. </li></ul>Google History by Richard Hochauer
  7. 7. <ul><li>Larry Page was born on March 26, 1973 in Lansing, Michigan </li></ul><ul><li>He is currently the President of Products at Google Inc. </li></ul>Google History by Richard Hochauer
  8. 8. <ul><li>Sergey Brin born August 21, 1973 </li></ul><ul><li>Co-founder and President of Technology of Google </li></ul><ul><li>At $18.5 billion, making him the 26th richest person in the world together with Larry Page </li></ul>Google History by Richard Hochauer
  9. 9. <ul><li>2000 With more than one billion pages in the index Google is the market leader in search engines. </li></ul><ul><li>June 2003 Google launches its AdSense program, under which participating sites on the theme advertisements are displayed. </li></ul>Google History by Richard Hochauer
  10. 10. -PLEX Google-PLEX by Sebastian Jankowitsch
  11. 11. Google-PLEX by Sebastian Jankowitsch
  12. 12. Google-PLEX by Sebastian Jankowitsch
  13. 13. <ul><li>Applying at Google </li></ul><ul><li>Phone interview </li></ul><ul><li>Onsite interview </li></ul><ul><li>Hire by commitee </li></ul><ul><li>Two weeks decision-Time </li></ul>Google-PLEX by Sebastian Jankowitsch
  14. 14. <ul><li>Knowledge and expertise in computer science and mathematics </li></ul><ul><li>World-class programming skills </li></ul><ul><li>Excellent communication and organizational skills </li></ul><ul><li>Like working in a high-energy, unstructured environment on very small project teams </li></ul><ul><li>Diverse interests and skills </li></ul>Google-PLEX by Sebastian Jankowitsch
  15. 15. Google-PLEX by Sebastian Jankowitsch
  16. 16. <ul><li>20% of the workingtime  invent your own things </li></ul><ul><li>Small teams </li></ul><ul><li>Integrated insurances (not usual in the US) </li></ul><ul><li>Retirement plan </li></ul><ul><li>Special plans for “becoming mothers“ </li></ul><ul><li>Medical care at the Google-PLEX </li></ul>Google-PLEX by Sebastian Jankowitsch
  17. 17. <ul><li>Lobby Décor Hallway Décor   </li></ul><ul><li>Googler Offices </li></ul><ul><li>Equipment </li></ul><ul><li>Recreation Facilities </li></ul><ul><li>Google Café </li></ul><ul><li>Snack Rooms </li></ul><ul><li>Large Display in the entry-hall </li></ul>Google-PLEX by Sebastian Jankowitsch
  18. 18. Google-PLEX by Sebastian Jankowitsch
  19. 19. <ul><li>Eleven different cafeterias e.g.: </li></ul><ul><ul><li>Japanese </li></ul></ul><ul><ul><li>Mexican </li></ul></ul><ul><li>Sport facilities: </li></ul><ul><ul><li>Fitness Centre </li></ul></ul><ul><ul><li>Pool </li></ul></ul><ul><li>Free language courses </li></ul><ul><li>Barber </li></ul>Google-PLEX by Sebastian Jankowitsch
  20. 20. Disadvantages <ul><li>Google‘s atmosphere lets the employees become workaholics </li></ul><ul><li>Software developers are interchangeable parts </li></ul><ul><li>Almost none of them use their 20% free workingtime </li></ul><ul><li>Middle manager supervises 100 employees </li></ul>Google-PLEX by Sebastian Jankowitsch
  21. 21. Google-PLEX by Sebastian Jankowitsch
  22. 22. <ul><li>Annual program since 2005 </li></ul><ul><li>Organizations choose mentors to supervise and help students to create either a freeware or open source-software </li></ul><ul><li>Google assigns the students to each company </li></ul><ul><li>Every student who took place in this programm gets a stipend </li></ul><ul><li>2007  900 students and 131 organizations </li></ul>Google-PLEX by Sebastian Jankowitsch
  23. 23. Products & Services
  24. 24. <ul><li>Google offers more than 130 products </li></ul><ul><li>all for free! </li></ul><ul><li>(some services require a Google-Account) </li></ul>Google Products & Services by Marcus Farkas
  25. 26. <ul><li>developed by Larry Page & Sergey Brin at the University of Stanford in 1997 </li></ul><ul><li>link analysis algorithm, measuring the relative importance of a website </li></ul><ul><li>“ PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support. “ </li></ul><ul><li>weigh also depends on: </li></ul><ul><ul><li>Page title </li></ul></ul><ul><ul><li>Anchor text </li></ul></ul><ul><ul><li>Font size </li></ul></ul><ul><ul><li>Hyperlinks </li></ul></ul>Google Products & Services by Marcus Farkas
  26. 27. <ul><li>Google‘s main source of revenue </li></ul><ul><li>Cost-per-click pricing </li></ul><ul><li>Text advertisments are short </li></ul><ul><li>Recently new types of ads </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><li>Main competitors are “Yahoo! Search Marketing” and “Microsoft adCenter” </li></ul>Google Products & Services by Marcus Farkas
  27. 28. <ul><li>Advertisments are based on </li></ul><ul><ul><li>Search terms </li></ul></ul><ul><ul><li>Clickstream </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><ul><li>Example GMail: scans the content of messages to serve up text-related ads </li></ul></ul></ul><ul><ul><li>User preferences </li></ul></ul><ul><ul><li>User location </li></ul></ul>Google Products & Services by Marcus Farkas
  28. 29. Google Products & Services by Marcus Farkas
  29. 30. Google Products & Services by Marcus Farkas
  30. 31. <ul><li>Webmailservice was released on April 1, 2004 as a private beta (invitation only) </li></ul><ul><li>opened to public on Febuary 7, 2007 </li></ul><ul><li>particular features: </li></ul><ul><ul><li>big storage space (3 GB) </li></ul></ul><ul><ul><li>mail fetcher </li></ul></ul><ul><ul><li>gTalk and Calendar integration </li></ul></ul><ul><ul><li>Java client on cell phones </li></ul></ul>Google Products & Services by Marcus Farkas
  31. 32. <ul><li>Web-based word, spreadsheet & presentation application </li></ul><ul><li>Former name: Writley & Google Spreadsheet </li></ul><ul><li>Supports various formats from MS Office to OpenOffice </li></ul><ul><li>Has online collaboration </li></ul><ul><ul><li>Can be shared & edited by multiple users at the same time </li></ul></ul>Google Products & Services by Marcus Farkas
  32. 33. <ul><li>Orkut is a social network service run by Google </li></ul><ul><li>Launched in 2004 </li></ul><ul><li>Similar to MySpace, Facebook or Hi5 </li></ul><ul><li>Has more than 67 million members (August 2007) </li></ul>Google Products & Services by Marcus Farkas
  33. 34. <ul><ul><li>Works with over 220 file formats </li></ul></ul><ul><li>Google Search Appliance </li></ul><ul><ul><li>Searches up to nearly 30 million documents </li></ul></ul><ul><ul><li>Crawls also trough databases, content managment systems </li></ul></ul><ul><li>Google Mini </li></ul><ul><ul><li>Intended for small business companies </li></ul></ul><ul><ul><li>Searches up to 300.000 documents </li></ul></ul>Google Products & Services by Marcus Farkas 30.000 € 1995 €
  34. 35. Privacy Google Privacy by Marcus Farkas
  35. 36. Google Privacy by Marcus Farkas
  36. 37. <ul><li>Google serves results based on your location </li></ul><ul><li>Google locates sites based on </li></ul><ul><ul><li>Top level domains (.nl, .at, .be, …) </li></ul></ul><ul><ul><li>Meta-information (Header) </li></ul></ul><ul><ul><li>IP-Address of the Server </li></ul></ul>Google Privacy by Marcus Farkas
  37. 38. <ul><li>Everything is spidered </li></ul><ul><ul><li>sites, etc. </li></ul></ul><ul><li>Everything is stored </li></ul><ul><ul><li>caches </li></ul></ul><ul><ul><li>history </li></ul></ul><ul><ul><li>user data </li></ul></ul><ul><li>Everything is used to bring you to advertisers </li></ul>Google Privacy by Marcus Farkas
  38. 39. Google History by Richard Hochauer Censorship
  39. 40. Censorship at Google China <ul><li>Google has removed its results on empty because of legal requirements. Since Google in various countries, maintains branch offices will be different results. </li></ul><ul><li>25 Activated in January 2006 </li></ul><ul><li>The exclusion list : </li></ul><ul><li>- Falungong </li></ul><ul><li>- independence for Taiwan </li></ul>Google History by Richard Hochauer
  40. 41. Economy Google Economy by Mattias Haberbusch
  41. 42. <ul><li>Google's offering on the 29th of August in 2004 on the NASDAQ stock exchange. </li></ul><ul><li>19,605,052 shares at a price of $85 per share </li></ul><ul><li>271 million shares are owned by Google itself. </li></ul><ul><li>The sale raised $1.67 billion, a market capitalization of more than $23 billion </li></ul><ul><li>Now $590 worth, the highest since 2004. </li></ul>Google Economy by Mattias Haberbusch
  42. 43. Google Economy by Mattias Haberbusch Year Turnover in Mio. Dollar Benefit in Mio. Dollar 2006 10.604 3.077,5 2005 6.139 1.465,4 2004 3.200 399,1 2003 961,9 105,6 2002 347,8 99,7 2001 86,4 7,0 2000 19,1 -14,7
  43. 44. <ul><li>April 2003 Neotonic Software </li></ul><ul><ul><li>CRM Technology </li></ul></ul><ul><li>April 2003 Applied Semantics, price: $102 million </li></ul><ul><ul><li>Advertising technology </li></ul></ul>Google Economy by Mattias Haberbusch
  44. 45. <ul><li>September 2003 Kaltix </li></ul><ul><ul><li>Search engine technology </li></ul></ul><ul><li>June 2004 Baidu </li></ul><ul><ul><li>Chinese language search engine, but all shares sold in 2006 again </li></ul></ul><ul><li>October 2004 Keyhole Inc. </li></ul><ul><ul><li>Mapping software used in Google Earth </li></ul></ul>Google Economy by Mattias Haberbusch
  45. 46. <ul><li>December 2004 Where2 </li></ul><ul><ul><li>Mapping software used in Google Maps </li></ul></ul><ul><li>July 2005 Current Communications Group </li></ul><ul><ul><li>Broadband Internet, Investments of $100 million </li></ul></ul><ul><li>December 2005 AOL </li></ul><ul><ul><li>Internet, Investments of $1 billion </li></ul></ul>Google Economy by Mattias Haberbusch
  46. 47. <ul><li>March 2006 @Last Software </li></ul><ul><ul><li>SketchUp, 3-D Modelling Software </li></ul></ul><ul><li>November 2006 Youtube, price: $1,65 billion </li></ul><ul><ul><li>Video sharing portal </li></ul></ul><ul><li>April 2007 DoubleClick, price: $3,1 billion </li></ul><ul><ul><li>Online Advertising </li></ul></ul>Google Economy by Mattias Haberbusch
  47. 48. <ul><li>2005 partnership with NASA Ames Research Center </li></ul><ul><ul><li>build up 1,000,000 square feet of offices </li></ul></ul><ul><ul><li>work on research projects involving large-scale data management, nanotechnology, distributed computing and the space industry. </li></ul></ul><ul><li>2005 partnership with Sun Microsystems </li></ul><ul><ul><li>to help share and distribute each other's technologies. </li></ul></ul>Google Economy by Mattias Haberbusch
  48. 49. <ul><li>2005 partnership with Time Warner's AOL </li></ul><ul><ul><li>to enhance each other's video search services. </li></ul></ul><ul><li>2006 Google and News Corp.'s Fox Interactive Media </li></ul><ul><ul><li>entered into a $900 million agreement </li></ul></ul><ul><ul><ul><li>to provide search and advertising on the popular social networking site, MySpace. </li></ul></ul></ul>Google Economy by Mattias Haberbusch
  49. 50. Google Economy by Mattias Haberbusch
  50. 51. <ul><li> </li></ul><ul><ul><li>founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. </li></ul></ul><ul><li>KartOO </li></ul><ul><ul><li>is a next-generation meta search engine which displays a visual interface. </li></ul></ul><ul><ul><li>Founded in France by Laurent and Nicholas Baleydier. Project launched in 2001. </li></ul></ul>Google Economy by Mattias Haberbusch
  51. 52. <ul><li>Yahoo! Inc. </li></ul><ul><ul><li>founded by Stanford University graduate students Jerry Yang and David Filo in January of 1994. </li></ul></ul><ul><ul><li>most visited U.S. websites </li></ul></ul><ul><li>Baidu </li></ul><ul><ul><li>leading Chinese search engine </li></ul></ul><ul><ul><ul><li>index of over 740 million web pages, 80 million images, and 10 million multimedia files. </li></ul></ul></ul><ul><ul><li>September 07, 2007, it is ranked eight in Alexa's internet rankings </li></ul></ul><ul><ul><li>Interface is cloned from Google. </li></ul></ul>Google Economy by Mattias Haberbusch
  52. 53. Google Future by Sebastian Jankowitsch Future
  53. 54. <ul><li>Acquisition of other companies </li></ul><ul><li>GDrive </li></ul><ul><li>Office 2.0 </li></ul><ul><li>Amelioration of present products </li></ul><ul><li>New search strategies </li></ul><ul><ul><li>Customization features </li></ul></ul><ul><ul><li>Multimedia search </li></ul></ul><ul><ul><li>Voice portals </li></ul></ul>Google Future by Sebastian Jankowitsch
  54. 55. Thank You!