Facebook

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Facebook

  1. 1. The Social Media - Facebook Presenter: Tiffany Fung Date: 5 Feb 09
  2. 2. <ul><li>Founded in February 2004 </li></ul><ul><li>Mission: give people the power to share and </li></ul><ul><li>make the world more open and connected </li></ul><ul><li>Applications: Photos, Notes, Groups, Events </li></ul><ul><li>and Posted items </li></ul>Background Founder & Chief Executive Officer of Facebook: Mark Zuckerberg
  3. 3. TRENDS <ul><li>25 million active users </li></ul><ul><li>increase in four years </li></ul>
  4. 4. TRENDS <ul><li>More than 150,000 new users signing up daily </li></ul><ul><li>More than 800 million photos uploaded to the site </li></ul><ul><li>each month </li></ul><ul><li>More than 5 million videos uploaded each month </li></ul><ul><li>More than 20 million pieces of content (web links, news </li></ul><ul><li>stories, blog posts, notes, photos, etc.) shared each </li></ul><ul><li>month </li></ul><ul><li>More than 2 million events created each month </li></ul><ul><li>More than 20 million active user </li></ul><ul><li>groups exist on the site </li></ul>
  5. 5. Why Facebook?
  6. 6. Social Networking Platform
  7. 7. Psychological Factors <ul><li>According to Stanford Professor BJ Fogg .... </li></ul><ul><li>Very strong interpersonal influence dynamics </li></ul><ul><li>One-to-one persuasion  scales it up to millions </li></ul><ul><li>Can reach people very quickly with very little cost </li></ul><ul><li>High trust culture </li></ul>Stanford University Professor BJ Fogg
  8. 8. <ul><li>Other than those, people also … </li></ul><ul><li>People are curious about others in nature </li></ul><ul><li>A self image is projected and recognized </li></ul><ul><li>Finding common interests </li></ul><ul><li>Keep connected with friends </li></ul><ul><li>Increase the popularity </li></ul><ul><li>Social with wider range of people </li></ul>Psychological Factors
  9. 9. Powerful marketing tool
  10. 10. Powerful Marketing Tool <ul><li>Facebook creates a virtual marketing tools for … </li></ul><ul><li>Online word of Mouth </li></ul><ul><li>Low cost advertisements </li></ul><ul><li>High exposure rate with the powerful networking </li></ul><ul><li>People are highly responsive </li></ul><ul><li>E-mails are sent for updates </li></ul><ul><li>Authors, businessemen, politicians and celebrities to </li></ul><ul><li>build a community </li></ul>
  11. 11. Obama Example <ul><li>TechPresident - Obama </li></ul><ul><li>More than 2 million supporters in Facebook </li></ul><ul><li>Facebook as a platform for his campaign </li></ul><ul><li>Connects the users to all the local Obama events </li></ul><ul><li>Allows users to organize your own events </li></ul><ul><li>Images is more dignified </li></ul><ul><li>Allow Interaction: uploading videos, </li></ul><ul><li>pictures and post comments </li></ul>
  12. 12. Social impact of Facebook <ul><li>Social Media </li></ul><ul><li>Definition: new set of internet tools that enable </li></ul><ul><li>shared community experiences, both online </li></ul><ul><li>and in person </li></ul><ul><li>Change the nature of friendship </li></ul><ul><li>- Friendship is made online </li></ul><ul><li>- Offers people more choice on how they continue </li></ul><ul><li>relationships </li></ul><ul><li>Change the way people communicate </li></ul><ul><li>- New way of meeting people, a different method </li></ul><ul><li>of communication and interaction </li></ul><ul><li>- e.g. sending a facebook gift </li></ul>
  13. 13. Problems caused by Facebook
  14. 14. Problems caused by Facebook <ul><li>Case Studies </li></ul><ul><li>- Murder cases </li></ul><ul><li>- College admission </li></ul><ul><li>Facebook addiction </li></ul><ul><li>Rumors / gossip </li></ul><ul><li>Privacy and Information Control </li></ul><ul><li>Less Social </li></ul><ul><li>Time consuming </li></ul>
  15. 15. Murder Cases 1 : Problems caused by Facebook
  16. 16. Murder Cases 2: Problems caused by Facebook
  17. 17. <ul><li>Facebook Addiction: </li></ul><ul><li>Changing your profile picture over and over again </li></ul><ul><li>Changing your status update more than once an hour </li></ul><ul><li>Too many profiles applications </li></ul><ul><li>Facebook turns in your vocabulary </li></ul><ul><li>e.g. “I'm going to do some facebooking&quot; </li></ul><ul><li>or &quot;I'll facebook you about that later.&quot; </li></ul>Problems caused by Facebook
  18. 18. Problems caused by Facebook <ul><li>College Admission in US: </li></ul><ul><li>Browse Facebook to gain the knowledge of applicants </li></ul><ul><li>About one in 10 college admission officers claimed </li></ul><ul><li>they had visited students' social networking sites </li></ul><ul><li>as part of the admissions evaluation process </li></ul><ul><li>38 percent said students' sites had a negative </li></ul><ul><li>impact on their admissions evaluation </li></ul>
  19. 19. Problems caused by Facebook <ul><li>Potential Employers </li></ul><ul><li>Profile Surfing </li></ul>
  20. 20. Problems caused by Facebook <ul><li>Rumors / gossip </li></ul><ul><li>Privacy and Information Control </li></ul><ul><li>Less Social </li></ul><ul><li>Time consuming </li></ul><ul><li>- More than 3 billion minutes are spent on facebook each day </li></ul><ul><li>(worldwide) </li></ul><ul><li>- More than 13 million users update their statuses at least once </li></ul><ul><li>each day </li></ul>
  21. 21. Conclusion <ul><li>Social Media – Facebook </li></ul><ul><li>Trends keep going up </li></ul><ul><li>Keep connected with friends </li></ul><ul><li>Powerful Marketing Tools </li></ul><ul><li>Privacy issue </li></ul>
  22. 22. The End of Presentation
  23. 23. Q & A
  24. 24. References <ul><li>1. Why Facebook Is Even Bigger than You Think, Stanford Professor BJ Fogg, http://www.fastcompany.com/articles/2008/05/interview-bjfogg-on-facebook.html </li></ul><ul><li>The future of Facebook, Time CNN, Laura Locke, http://www.time.com/time/business/article/0,8599,1644040,00.html?imw=Y </li></ul><ul><li>Wife murdered for Facebook Status, BBC News, 23 January 2009, http://news.bbc.co.uk/2/hi/uk_news/england/staffordshire/7845946.stm </li></ul><ul><li>Saudi Arabian man catches daughter on Facebook, murders her, http://valleywag.gawker.com/375515/saudi-arabian-man-catches-daughter-on-facebook-murders-her </li></ul><ul><li>Facebook Addiction, VideoJug, http://www.videojug.com/film/what-is-facebook-addiction </li></ul><ul><li>The Wall Street Journal, College Applications Negatively Affected By Facebook Profiles, Study Finds, http://www.switched.com/2008/11/09/college-applications-negatively-affected-by-facebook-profiles-s/ </li></ul><ul><li>Facebook Statistics, http://www.facebook.com/press/info.php?statistics </li></ul><ul><li>ComScore, Social networks, especially Facebook, still getting big around the world, http://venturebeat.com/2008/08/12/comscore-social-networks-especially-facebook-getting-big-around-the-world/ </li></ul><ul><li>Social media definition, technology translation, http://walksquawk.blogs.com/technologyintranslation/2007/04/a_social_media_.html </li></ul><ul><li>University of Cambridge, Facebook: Changing the nature of friendship, http://www.admin.cam.ac.uk/news/dp/2008102303 </li></ul>
  25. 25. Thank you!

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