Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)
Are You Remarkable?
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Name - Picture - Purpose
Excellence is a form of deviance DO things your peers are not willing to do
Consistently Contribute Value
Benefits of Blogging Clarity Consistency Challenge Community Commitment
What to blog about? Own your own business Work for someone else