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Inside Facebook's Facebook Marketing Breakfast San Francisco: Michael Brito/Intel
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Inside Facebook's Facebook Marketing Breakfast San Francisco: Michael Brito/Intel

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  • 1. How to Start a Game-Changing
    Dialogue with Consumers
    Michael Brito, Social Media Strategist
    @britopian
  • 2. How to Start a Game-Changing
    Dialogue with Consumers
    people
    Michael Brito, Social Media Strategist
    @britopian
  • 3. How to engage with people in Facebook
    Awareness
    Opinion Forming:
    Why Buy Intel
    Research:
    Buy Now
    Purchase:
    Buy the best
    Fan Pages
    Facebook Applications
    Personal Profiles
  • 4. Why is Facebook important to Intel
    Awareness
    Opinion Forming:
    Why Buy Intel
    Research:
    Buy Now
    Purchase:
    Buy the best
    Fish where the fish are
    Be more than Authentic. Be believable.
    Personal Profiles versus branded
  • 5. Case Study: Mass Animation = Live Music
    Awareness
    Opinion Forming:
    Why Buy Intel
    Research:
    Buy Now
    Purchase:
    Buy the best
    First Ever Collaborative Effort to Create an animated movie
    Provided community with storyline and 3D character models
    Thousands animated small pieces (< 5 seconds) of the film
    Community voting influenced which pieces make it into the film
  • 6. Mass Animation = the results
    Awareness
    Opinion Forming:
    Why Buy Intel
    Research:
    Buy Now
    Purchase:
    Buy the best
    Over 58K fans from over 100 different countries
    17K people have downloaded the app
    2,139 Animators downloaded 12,740 shots
    Animators downloaded 1,171 copies of Maya software
    15K votes cast
    Over 150 discussion topics started by the community
    The finalist animators come from 17 different countries and 13 different states. There are 39 men and 11 women ranging in age from 19 to 48
    Great press and blog coverage: Business week, MarketWatch, and Animation World Network
  • 7. The Un-Measurable Metric
    Two-way conversations