JR Atkins Social Media And Your Career Search
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JR Atkins Social Media And Your Career Search

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How do you use Social Media to help you find the carer of your choice.

How do you use Social Media to help you find the carer of your choice.

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JR Atkins Social Media And Your Career Search Presentation Transcript

  • 1. Social Media & Your Career Search Down load this presentation at: www.linkedin.com/in/jratkins85
  • 2.
    • What is Social Media
    • 3 Keys to Social Media
    • Is it Mysterious?
    • The Big ones: LI, FB, T, B & V
    • How to Use Social Media
    • ROI
    • Tips for Success
    • Resources
  • 3.
    • Wikipedia definition:
    • At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
    • It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
  • 4.
    • Another Communication Channel
    • “ Age Card” goes away
    • Current trend
    • You’re a “Learner”
    • How we buy today
  • 5.
    • Be interesting
    • Content is King
    • Give to Get
  • 6.
    • The tools are new, the rest is the same
      • Communication
      • Relationship Building
      • Marketing
    • The Telephone was once new
      • Integrated into our lives
    • Think of something similar
      • Yellow Page
  • 7.
    • LinkedIn
    • FaceBook
    • Twitter
    • Blogging
    • Video
  • 8.  
  • 9.
    • LinkedIn
      • Complete your Profile
      • Invite your Network
      • Add a Photo (It’s about the Relationship)
      • Join Groups
      • Jazz up your Summary
      • Applications
        • Slide Share
        • Events
        • File Share
  • 10.
    • FaceBook
      • Complete You “Info” (like a LinkedIn Profile)
      • Add some pictures, be tasteful
      • Upload a Video
      • List Books you like
      • Slide Share
      • Pages
  • 11.
    • Twitter
      • Research
        • Single Search: http://search.twitter.com/
        • Multiple Streams: www.tweetdeck.com
      • Publish
        • Post from Twitter or phone
        • Follow
        • Listen
        • Multiple Post: www.hootsuite.com
  • 12.
    • Blogging
      • Like Journal with Comments
      • www.WordPress.com
      • www.blogger.com
      • Link to LinkedIn, FB
      • Mention in Twitter
      • Add to Signature
  • 13.
    • Video
      • www.YouTube.com
      • Tagging
      • Create your own
      • Build your own YouTube channel
        • http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
  • 14.
    • www.Ping.fm
    • www.Nomee.com
    • Look for posting links on Blogs & Websites
    • Link Social Media Sites
  • 15.
    • Listening – Use for research to better understand your customers.
    • Talking – Use to spread messages about your company to a more interactive channel
    • Energizing – Use it to super charge the power of brand enthusiasts’ word of mouth.
    • Supporting – Help your customer’s support each other. Helps when you have support costs and natural affinity for each other.
    • Embracing – Integrating your customers into how your business works and help them design your products.
  • 16.
    • Decide on your goals and intent .
    • Determine the right tools for you.
    • Build your brand’s personality?
    • Content is King! Repurpose.
    • Use key wor ds.
    • Link resources.
    • Build your community .
  • 17.
    • ROI – Return on Investment
      • What are you counting
        • Follows, Friends, Connections
        • Awareness, Comments, Questions
        • Customer Service Issues Resolved
        • Sales, Gross Revenue, Profit
      • How to Track
        • Log, Excel, Big Chief Tablet
        • Web tools
        • CRM
  • 18.
    • Be authentic .
      • People can spot a fake miles away.
    • Be consistent .
      • Commit the time and resources necessary to do it well.
    • Be courteous .
      • Listen and respond. This is a two or more way conversation.
  • 19.
    • Be patient .
      • It takes time to build a network in person as well as Social media.
    • Be genuine .
      • People can tell if you are to hard selling or self-serving.
    • BE careful .
      • Only say things that are ok for your boss or mother to see.
  • 20.
    • Groundswell by Charlene Li and Josh Bernoff, Forrester Research
    • Twitter Power by Joel Comm
    • Whuffie Power by Tara Hunt
    • Sales 2.0 by Seley & Holloway
    • The New Influencers by Paul Gillin
    • Mashable (Blog on Social Media Trends)
  • 21. Thank you for attending Social Media & Your Career Search Down load this presentation at: www.linkedin.com/in/jratkins85