JR Atkins Social Media And Your Career Search


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How do you use Social Media to help you find the carer of your choice.

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JR Atkins Social Media And Your Career Search

  1. 1. Social Media & Your Career Search Down load this presentation at: www.linkedin.com/in/jratkins85
  2. 2. <ul><li>What is Social Media </li></ul><ul><li>3 Keys to Social Media </li></ul><ul><li>Is it Mysterious? </li></ul><ul><li>The Big ones: LI, FB, T, B & V </li></ul><ul><li>How to Use Social Media </li></ul><ul><li>ROI </li></ul><ul><li>Tips for Success </li></ul><ul><li>Resources </li></ul>
  3. 3. <ul><li>Wikipedia definition: </li></ul><ul><li>At its most basic, social media is a shift in how people discover, read and share news, information and content (communication) </li></ul><ul><li>It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers. </li></ul>
  4. 4. <ul><li>Another Communication Channel </li></ul><ul><li>“ Age Card” goes away </li></ul><ul><li>Current trend </li></ul><ul><li>You’re a “Learner” </li></ul><ul><li>How we buy today </li></ul>
  5. 5. <ul><li>Be interesting </li></ul><ul><li>Content is King </li></ul><ul><li>Give to Get </li></ul>
  6. 6. <ul><li>The tools are new, the rest is the same </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Relationship Building </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>The Telephone was once new </li></ul><ul><ul><li>Integrated into our lives </li></ul></ul><ul><li>Think of something similar </li></ul><ul><ul><li>Yellow Page </li></ul></ul>
  7. 7. <ul><li>LinkedIn </li></ul><ul><li>FaceBook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogging </li></ul><ul><li>Video </li></ul>
  8. 9. <ul><li>LinkedIn </li></ul><ul><ul><li>Complete your Profile </li></ul></ul><ul><ul><li>Invite your Network </li></ul></ul><ul><ul><li>Add a Photo (It’s about the Relationship) </li></ul></ul><ul><ul><li>Join Groups </li></ul></ul><ul><ul><li>Jazz up your Summary </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><ul><li>Slide Share </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>File Share </li></ul></ul></ul>
  9. 10. <ul><li>FaceBook </li></ul><ul><ul><li>Complete You “Info” (like a LinkedIn Profile) </li></ul></ul><ul><ul><li>Add some pictures, be tasteful </li></ul></ul><ul><ul><li>Upload a Video </li></ul></ul><ul><ul><li>List Books you like </li></ul></ul><ul><ul><li>Slide Share </li></ul></ul><ul><ul><li>Pages </li></ul></ul>
  10. 11. <ul><li>Twitter </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><ul><li>Single Search: http://search.twitter.com/ </li></ul></ul></ul><ul><ul><ul><li>Multiple Streams: www.tweetdeck.com </li></ul></ul></ul><ul><ul><li>Publish </li></ul></ul><ul><ul><ul><li>Post from Twitter or phone </li></ul></ul></ul><ul><ul><ul><li>Follow </li></ul></ul></ul><ul><ul><ul><li>Listen </li></ul></ul></ul><ul><ul><ul><li>Multiple Post: www.hootsuite.com </li></ul></ul></ul>
  11. 12. <ul><li>Blogging </li></ul><ul><ul><li>Like Journal with Comments </li></ul></ul><ul><ul><li>www.WordPress.com </li></ul></ul><ul><ul><li>www.blogger.com </li></ul></ul><ul><ul><li>Link to LinkedIn, FB </li></ul></ul><ul><ul><li>Mention in Twitter </li></ul></ul><ul><ul><li>Add to Signature </li></ul></ul>
  12. 13. <ul><li>Video </li></ul><ul><ul><li>www.YouTube.com </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Create your own </li></ul></ul><ul><ul><li>Build your own YouTube channel </li></ul></ul><ul><ul><ul><li>http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel </li></ul></ul></ul>
  13. 14. <ul><li>www.Ping.fm </li></ul><ul><li>www.Nomee.com </li></ul><ul><li>Look for posting links on Blogs & Websites </li></ul><ul><li>Link Social Media Sites </li></ul>
  14. 15. <ul><li>Listening – Use for research to better understand your customers. </li></ul><ul><li>Talking – Use to spread messages about your company to a more interactive channel </li></ul><ul><li>Energizing – Use it to super charge the power of brand enthusiasts’ word of mouth. </li></ul><ul><li>Supporting – Help your customer’s support each other. Helps when you have support costs and natural affinity for each other. </li></ul><ul><li>Embracing – Integrating your customers into how your business works and help them design your products. </li></ul>
  15. 16. <ul><li>Decide on your goals and intent . </li></ul><ul><li>Determine the right tools for you. </li></ul><ul><li>Build your brand’s personality? </li></ul><ul><li>Content is King! Repurpose. </li></ul><ul><li>Use key wor ds. </li></ul><ul><li>Link resources. </li></ul><ul><li>Build your community . </li></ul>
  16. 17. <ul><li>ROI – Return on Investment </li></ul><ul><ul><li>What are you counting </li></ul></ul><ul><ul><ul><li>Follows, Friends, Connections </li></ul></ul></ul><ul><ul><ul><li>Awareness, Comments, Questions </li></ul></ul></ul><ul><ul><ul><li>Customer Service Issues Resolved </li></ul></ul></ul><ul><ul><ul><li>Sales, Gross Revenue, Profit </li></ul></ul></ul><ul><ul><li>How to Track </li></ul></ul><ul><ul><ul><li>Log, Excel, Big Chief Tablet </li></ul></ul></ul><ul><ul><ul><li>Web tools </li></ul></ul></ul><ul><ul><ul><li>CRM </li></ul></ul></ul>
  17. 18. <ul><li>Be authentic . </li></ul><ul><ul><li>People can spot a fake miles away. </li></ul></ul><ul><li>Be consistent . </li></ul><ul><ul><li>Commit the time and resources necessary to do it well. </li></ul></ul><ul><li>Be courteous . </li></ul><ul><ul><li>Listen and respond. This is a two or more way conversation. </li></ul></ul>
  18. 19. <ul><li>Be patient . </li></ul><ul><ul><li>It takes time to build a network in person as well as Social media. </li></ul></ul><ul><li>Be genuine . </li></ul><ul><ul><li>People can tell if you are to hard selling or self-serving. </li></ul></ul><ul><li>BE careful . </li></ul><ul><ul><li>Only say things that are ok for your boss or mother to see. </li></ul></ul>
  19. 20. <ul><li>Groundswell by Charlene Li and Josh Bernoff, Forrester Research </li></ul><ul><li>Twitter Power by Joel Comm </li></ul><ul><li>Whuffie Power by Tara Hunt </li></ul><ul><li>Sales 2.0 by Seley & Holloway </li></ul><ul><li>The New Influencers by Paul Gillin </li></ul><ul><li>Mashable (Blog on Social Media Trends) </li></ul>
  20. 21. Thank you for attending Social Media & Your Career Search Down load this presentation at: www.linkedin.com/in/jratkins85