Social Media Assessment


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  • Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.
  • Social media are/is NOTInbound Marketing (Hubspot)A single solutionA MediaThe message or content
  • Will to continue to be valuable – it is not a fad May transform to meet market optimization Can be monetized with the right application There is a lot of Hype and Myths Organizations are trying to figure out how to adopt No one has the perfect answer for all Events and Exhibitions are currently and will continue being changedExperient could be a catalyst for this change
  • Social Media Assessment

    1. 1. What if Social Media Dramatically Changes Our Industry…Tomorrow?<br />“Assessment of Social Media impact on Events & Exhibitions&quot;<br />Monday, September 14, 2009<br />by<br />Stephen Nold <br />PresidentAdvon Technologies<br />Prepared For<br />David Erich & Experient Team<br />
    2. 2. Social media<br />an umbrella term<br />media (tools) designed for social interaction, created using highly accessible and scalable publishing techniques <br />online social conversations<br />transforms broadcast media monologues (one to many) into social media dialogues (many to many) <br />Changes people from content consumers into content producers <br />is a shiny new toy<br />
    3. 3. Social media<br /> But, are<br />customers<br /> Yes - <br />ing?<br /> I<br /> listen-<br /> Great!<br /> think<br /> are<br /> they<br />Content/Conversation<br />Social interface<br />Media/Tools<br /> Integrates technology, social interaction, and the delivery of words, pictures, video and audio.<br />
    4. 4. Social media<br />Part of a comprehensive marketing mix<br />Tools<br />An Approach<br />
    5. 5. It is zillions of conversations that people are having…online…24/7…right now!<br />
    6. 6. Social media is NOT<br />Inbound marketing<br />A single solution<br />A media<br />The message or content<br />Really that new anymore<br />
    7. 7. What IF?<br />Most people starting using social media?<br />Social Media was used more than email?<br />There was a rush to adopt these tools?<br />That people became the source of content - not editors and publishers?<br />What if online education was the best way for people to learn?<br />
    8. 8. What IF?<br />Most people starting using social media?<br /> 3/4 Americans use social technology<br />Forrester: Growth of Social Technology, 2008<br /> 2/3 of the global Internet population visits social networks<br />Nielson: Global Faces and Networked Places, 2009<br />Social Media was used more than email?<br /> Social Media is the #1 activity on the Web<br />Huffington Post: Social Networking Sites Overtake Porn As Internet&apos;s #1 Search, 10/2008<br />
    9. 9. What IF?<br />What if online education was the best way for people to learn?<br /> “2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction”U.S. Department of Education Study <br />
    10. 10. What IF?<br />SM was creating a great marketing shift…<br />becoming the most successful way to promote a brand…<br />changing f2f marketing today…<br />dramatically changing f2f marketing to becoming unrecognizable as we define it today…<br />
    11. 11. What IF?<br />What if show organizers were already seeing success with Social Media?<br />What if Events were secondary to Social Media communities and our customers focused on creating online communities first and then offered live face to face interactions second?<br />
    12. 12. NAB Results<br /><ul><li>1,500 Registrations – top performing strategy
    13. 13. First-time attendees</li></ul>More Friends and Followers<br /><ul><li>Twitter: 26 to 2,182; Facebook: 147 to 888; LinkedIn: 14 to 550
    14. 14. New strategic partnerships and relationships
    15. 15. Database of 550 community leaders
    16. 16. Increased Web site traffic
    17. 17. Up 14% from 2008; 50% new visitors
    18. 18. Opening Day: 25K unique visitors – up 50% from 2008
    19. 19. Social Media sites rank in top 50 referring sites</li></li></ul><li> Social Media is real<br /> Valuable<br /> May transform<br /> Can be monetized<br /> Hype and Myths<br /> Organizations are trying to figure out how to adopt<br /> No perfect answer<br />Experient could be a catalyst for change<br />Conclusions<br />
    20. 20. Webinars<br /><ul><li>MTO Tech Educational Webinar series</li></ul>Blogs<br /><ul><li>Tradeshow Week, Event Tech
    21. 21. Socialnomics – Social Media Blog
    22. 22. Chris Brogan</li></ul>Events<br /><ul><li>MTO Summit San Francisco, October 21-22
    23. 23. IAEE Expo Expo in Atlanta, December 9-11</li></ul>Books<br /><ul><li>Socialnomics
    24. 24. Trust Agents</li></ul>Resources<br />