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AS MEDIA COURSEWORK EVALUATION
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AS MEDIA COURSEWORK EVALUATION

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(2) Social Groups

(2) Social Groups

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    AS MEDIA COURSEWORK EVALUATION AS MEDIA COURSEWORK EVALUATION Presentation Transcript

    • (2) How does your media product represent particular social groups?
    • o The commercialised, mainstream genre of my magazine means that it targets a distinctive range of people and stereotypes of social groups. It is mainly aimed at people who do not go outside of the mainstream and enjoy chart music that they can have fun to. o Because of this it promotes a materialist and hedonistic approach to life and shows people who are not rebels and individualists put have an appreciation for the mainstream.
    • o The increase in the popularity and fame of celebrity culture can have a damaging influence on our youth and can raise serious problems such as materialism, and the growing interest in teenagers being obsessed with making money. The celebrity lifestyle can also be accused of being factors in the increase in eating disorders and drugs and alcohol, among young people. o The magazine also promotes teenagers as being obsessed with celebrities as some of the articles relate to finding out about their lives, but as it is mainly a music magazine it does not have many of these interviews and instead generates an interest in the types of music and what the artists are able to produce.
    • o In my magazine the differing social groups existing throughout those with different social economic class in not really shown in my magazine, making it a good example of absent representation. However as my magazine is orientated around ‘downloading’ music is aimed more towards those with a higher Jicnars rating, around B, C1. However as my audience if teenagers they will not have as much money, however may still get things such as iPods from their parents as gifts. o Due to this the use of these new digital technology means that the magazine shows more of a higher economic background.
    • o This is the image which is used on the front cover. The young women is dressed youthfully and looks glamorous, surpassing certain stereotypes and sparking controversial topics about money and the importance of looking good and it’s impact on the young generation. Her position with her hand on her hip, makes her seem confident and attractive assuming an ‘active’ role. By doing this she uses her attractiveness to seem heroic or dominant.
    • o My magazine connotes many stereotypes and challenges some dominant and emergent ideology. The front cover includes an image of a young woman who is dressed quite casually but looks glamorous by the mise-en-scene of clothing used and the jewellery that she is wearing. The single image of the woman challenges the once dominant ideology that women should not have careers and promotes the emergent, if not now dominant ideology that women can be in the limelight and are as strong and as dominant as men. This also connotes the increase in feminity and powerful famous women. o However this sort of image can have its disadvantages as it promotes glamour and materialism and a somewhat tainted and unrealistic approach to life. The image suggests that this women is quite influential, as young teens would want to read about her, and has to promote a positive and respectful demeanour.
    • o These other images used in the contents page show both boys and girls. The images connote friendship and equality between both genders. The images also show modern technology with the use of mp3 players and iPods.
    • o The magazine shows teenagers on a whole as being interested in music and the different artists promoted in the magazine and the music that they make. It shows them as working in the new more digitally enhanced age e.g. On the internet; downloading tracks instead of buying them in shops. This however can show a negative side to teenagers today as they cannot be bothered to go out and buy CDs in shops and can be criticised for making teenagers lazy.
    • o How are disabled people represented? o There is absent representation here as no disabled people are shown or mentioned in this magazine. This shows that this certain social group is often missed or not shown in these sort of magazines.