Company Case Study
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Company Case Study






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    Company Case Study Company Case Study Presentation Transcript

    • Company case study: By: Imani Jefferson 7 th period
    • History of Coca-Cola
      • In May 1886 coca-cola was invented.
      • Coke or Coca-Cola as some people called it was invented in Atlanta by a pharmacists by the name of John Pemberton.
      • Coca-cola was sold at 5 cents a glass.
      • one day Frank Robinson who was Pemberton’s bookkeeper named this mixture Coca-Cola.
    • History of Coca-Cola
      • 1905-1918 Coca-cola was enjoyed by 8 different countries worldwide.
      • 1919-1940 Coca-Cola was enjoyed in 53 different countries.
      • During this time Coca-Cola introduced the 6-pack.
      • 1941-1959 Coca-cola was enjoyed in 120 countries.
      • During this time coca-cola used an elf character to promote coca-cola sales but to introduce a new name coca-cola “coke”.
    • Business risks for Coca Cola
      • One risk for the coca-cola company is that because it’s a sugary soft drink it could be a cause of obesity.
      • Obesity is a business risk because its one of the most common health problems.
      • Even though Coca-Cola has different types such as diet or caffeine free.
      • Another risk for coca-cola is believe it or not is how much water is added.
      • Because water is the most limited natural resources .
    • Coca-cola Impact on Georgia
      • The impact Coca-Cola had on Georgia made it a more popular tourist spot.
      • Making Atlanta the biggest tourist attraction.
      • Coca-cola is the #1 top soft drink enjoyed .
    • Transportation of Coca-Cola
      • Coca cola uses several systems of transportation to deliver their coca cola products.
      • When coca-cola delivers coca-cola brands overseas they send there product through Delta airlines.
      • When coca-cola delivers their brands state to state they use the company truck.
    • Connection
      • I think starting a new company would be hard to do because of how much work it takes to start a company.
      • But it would provide jobs for many people.
      • I think any kind of products would work with a new company.
      • I'm thinking a product that people use a lot of or enjoy.
    • Thanks for Watching Imani Jefferson Production