c a us e c re a tivity ma tte rs
www.c re a tive c a us e .org
\"A c re a tive e c onom y is th e fue l of m a g nific e nc e .\"
–Ralph Ward
Eme rs o n
Copyright. 2007. All rights re s erved.

Mis s io n
To inform , ins pire , a nd e ng a g e youth a nd young
profe s s iona ls to h a rne s s th e ir c re a tive c a pita l to
e ns ure via b le c om m unity de ve lopm e nt
Vis io n
We e nvis io n h e a lth y a nd s us ta ina b ility
c om m unitie s
“Ac c e s s to ta le nte d a nd c re a tive pe ople is to m ode rn b us ine s s
wh a t a c c e s s to c oa l a nd iron ore wa s to s te e lm a king . “
-Ric hard Flo rida, e c o no mis t
and autho r
Copyright. 2007. All rights re s erved.

Live by the Ca us e .
For a Common Ca us e
Cre a tive Community
Cre a te for the Ca use
to ma ke a community impa ct.
De ve lop a community-ba s e d cre a tive
s ocia l e nterpris e whe re youth a nd
young profe s s iona ls to ga in civic
le a de rs hip e xpe rie nce a nd provide
s e rvice s to s ocia l mis s ion orga niza tions .
Conne ct youth to profe s s iona ls in the
cre a tive indus try to civic e xpe rie nce
to s e rve , me ntor a nd de ve lop ca mpa igns
for cha nge rela ted to the ca us e .
Copyright. 2007. All rights re s erved.

If you’re…
• optimis tic a bout the future
• a wa re of the proble ms a ffe cting
• wa nting civic re s pons ible me dia a nd
the pla ne t
look to e me rging, non-tra ditiona l me dia
• for huma n rights
• conce rne d a bout viole nce a nd a bus e a nd word of mouth
• involve d in cre a ting a be tte r culture in
of wome n a nd childre n
the US
• for politics a nd gove rnme nt s pe nding •
re de fining s ucce s s in mode rn culture
to put more e mpha s is on childre n’s • love le a rning ne w culture s , me e ting
e duca tion a nd we ll-be ing, on re building fore ign pe ople a nd pla ce s
s us ta ina ble ne ighborhoods a nd • for ba la ncing profit, pe ople a nd pla ne t
communitie s • putting the ir wa lle t whe re the ir
• for good politica l le a de rs hip cons cious is for e co-frie ndly products
• community a nd gra s s roots drive n
• volunte e ring for good ca us e s
• ha ve fina nce s a nd s pe nding unde r
• va lue ma inta ining re la tions hips
control
the n you’re a cultura l cre a tive
Ada pte d from re s e a rch of Dr. P a ul Ra y of Ya le Unive rs ity

Do you know tha t you a re the
one you ha ve be e n wa iting for
tha t a uthor Alice Wa lke r write s ?
Cultura l Cre a tive Living Le ge nd
Copyright. 2007. All rights re s erved.

In the words of the
libe ra tor a nd la wye r
Ga ndhi, we mus t be the
cha nge tha t we wis h to
s e e in the world.
Cultura l Cre a tive Le ge nd
Copyright. 2007. All rights re s erved.

Ins te a d of wa iting on the
world to cha nge , be the
cha nge tha t mus ician
J ohn Ma ye r s ings ?
Cultura l Cre a tive Eme rging Le ge nd
Copyright. 2007. All rights re s erved.

Live the dre a m the
Dr. Ma rtin Luthe r
King, J r. die d for.
Cultura l Cre a tive Le ge nd
Copyright. 2007. All rights re s erved.

Ris e of the Crea tive
• Cultural Crea tives a re the • Crea tive ca pital is inside of
50+ million pe ople who will us a ll
cha nge the world*
• Everyone ca n pla y a role
• Crea tivity is the in the crea tive e conomy
founda tion to s ocia l
• Ignite crea tivity to ins pire
innova tion a nd impact
cha nge (ICIC)
• Crea tivity mus t be fos tered
and inve s te d
* B a s e d on th e work of Dr. P a ul R a y of Ya le Unive rs

Artists Innovators Architects
Des igne rs Spoke n word a rtis ts Produce rs
Communicators Public a ffa irs Filmma ke rs
Marke ters Public rela tions Media
Writers Copy writers Web
Poe ts Actors Mus icia ns
Mus icia ns Directors Entreprene urs
Copyright. 2007. All rights re s erved.

CC Conne c ts Cre ative s with Caus e s
The Crea tive Cha lle nge
Toda y’s cre a tive profe s s iona ls —young a nd ba by boome rs —de s ire a
ca re e r a nd life s tyle with a purpos e . Cre a tivity come s through gre a t a ds ,
s torie s , gue rrilla ma rke ting, P R, e nte rta inme nt a nd me dia . How ca n the y
ga in a s e ns e of purpos e a nd pa s s ion in life ?
The Ca us e Cha lle nge
With s hrinking finite re s ource s , community-ba s e d nonprofits tha t la ck a
communica tion infra s tructure a re cha lle nge d in a dvoca ting for the ir ca us e
a nd communica ting to a dive rs e cha nging community. Le t’s le nd our
cre a tive ta le nts for a common ca us e .
The Crea tive Ca us e Opportunity
Conne ct creative profe s s ionals to community-ba s ed nonprofits who de s perately
ne ed the m to inform the community on ke y information and res ource s
Copyright. 2007. All rights re s erved.

CC Overvie w
• Incorporated in Spring 2007
• Hea dqua rtered in Was hington, DC
• Develope d by young profe ss iona ls in the crea tive se ctor
• A grass roots ne twork of young profe ss iona ls in the
a rts , ma rketing, communica tions , media and public
a ffa irs fie ld focus ed on socia l, he a lth, e duca tiona l a nd
e nvironme ntal iss ue s
• Focus on communicating is sue s for community
de ve lopme nt
Copyright. 2007. All rights re s erved.

Why Crea tive Ca us e ?
• A de sire to crea te corporate-community inve s tme nt
opportunitie s for the crea tive and a dve rtis ing indus try
• Mee t a ne e d for socially res pons ible diverse , crea tive
le ade rs, pa rticularly in the a dve rtising industry
• More culturally appropriate me s sa ge s a nd
information to a ddres s is sue s that impa ct communitie s
• Use youth voice and cre a tivity to ma ke a community impa ct
Copyright. 2007. All rights re s erved.

Why Crea tive Ca us e ?
• Infus e s ocia lly res pons ible /triple bottom line opportunitie s in
the crea tive s e ctor tha t’s gras s roots a nd community-focus ed
• Enha nce e mployee -community e nga ge me nt opportunitie s
e .g. via voluntee ris m a nd me ntorship
• Des ire to build a community of e me rging profe s s iona ls in the
crea tive a nd communica tions s e ctor
• Provide a fforda ble a nd a cce s s ible pe rsona l a nd profe s s iona l
le a de rship de velopment opportunities
Copyright. 2007. All rights re s erved.

My J ourne y a s a Ca us e Cre a tor
- Ta mbra S te ve ns on, MS ,
founde r
Copyright. 2007. All rights re s erved.

Cre a tive Ca us e Core P hilos ophy
Cre a tivity – is a t the core for • Colle ctivity – us e the a dva nta ge
•
innova tive cha nge of group think to ma ke impa ct
Culture – be lie ve s e rving the • Colla bora tion – be lie ve in finding
•
community through cre a tivity is a bridge s of s yne rgy
life s tyle
• Continuing Educa tion –
Cons cious ne s s – va lue s ocia l a ppre cia te the va lue of be ing
•
de ve lopme nt of the community life long le a rne rs
Communica tion – provide ope n • Community Involve me nt –
•
communica tion to pa rtne rs be lie ve in e nga ging community
•
Copyright. 2007. All rights re s erved.

Copyright. 2007. All rights re s erved.

“Ce Ce ” the Champion for the Caus e
CC engages youth to take the c hallenge !
Foc us - provide civic a nd leadership opportunities for e merging profe s s ionals a nd
s tudents in the crea tive s ector; build their portfolio, put the ir idealis m and crea tivity
to action a nd ma ke a s ocial impact; build the next wave of cultural creative
profes s iona ls a nd leaders; a nd get back to being rea l, full of s ubs tance , to the
roots (Community)
Primary audience - Young profes s ionals a nd s tudents (Gen X a nd Y)
S ec ond audience - Se nior profe s s ionals a nd retiree s (Baby boome rs)
Indus try - Crea tive, advertis ing, mus ic, arts, a nima tion, de s ign, public relations ,
ma rketing, communica tions , journalis ts, bloggers a nd info technology
Areas - He alth, s ocial, education, poverty, environment, and human rights
CC s ays … “kee p it crea tive for the ca us e . “
Copyright. 2007. All rights re s erved.

Cre a tive Ca us e Core in Action
• Colle ctive – a ne twork of s ocia lly re s pons ible e me rging le a de rs in the
cre a tive s e ctor le a ding the ir cre a tive ta le nts to bring a wa re ne s s a nd
a ction on public he a lth a nd s ocia l ca us e s in the communitie s
• Colla bora tive – a public a nd priva te pa rtne rs hip s upporting CC’s
mis s ion
• Cre a tive Ca us e Corps – committe d youth a nd young profe s s iona ls
in the cre a tive s e ctor us ing the ir ta le nts to s e rve the community in
bringing a wa re ne s s a nd a ction on s ocia l is s ue s
Copyright. 2007. All rights re s erved.

Cre a tive Ca us e Core P rogra ms
• Ca us e Cre a tions ™ – in-hous e cre a tive production a nd communica tion
progra ms
• CC Ca mps - ha nds -on e duca tiona l e nrichme nt progra m with re a l world
e xpe rie nce linking s e nior e xe cutive s with e me rging cre a tive youth a nd
young profe s s iona ls to de ve lop public s e rvice ca mpa igns
• Ca us mos & Convos ™ – pe rs ona l a nd profe s s iona l de ve lopme nt a nd
ne tworking opportunity for toda y’s cre a tive s to ble nd the ir pa s s ion a nd
purpos e for life ba la nce
• myCa us mo ™ Cha nne l – s potlights cre a tive ca mpa igns , cre a tive
profe s s iona ls , public s e rvice a nnounce me nts a nd e ve nts
• CC Ca re s – community e nga ge me nt progra m for CC s ta ff
Copyright. 2007. All rights re s erved.

Cre a tive Ca us e Core P rogra ms
• Cre a te for a Ca us e ™ Conte s ts – e ncoura ge the de ve lopme nt of
cre a tive ca mpa igns on s ocia l ca us e s
• Confe re nce – a nnua l confe re nce providing e duca tiona l s e mina rs ,
ne tworking, ca mpa ign conte s ts , s chola rs hip a nd a wa rds ga la
• Ca us e Cre a tor™ Awa rds – honor a nd re cognize individua ls
us ing the ir cre a tivity for s ocia l cha nge
• Cre a tive Ca re e rs – a n e mployme nt a nd volunte e r lis ting of s ocia l
ma rke ting a nd cre a tive ca re e r opportunitie s
Copyright. 2007. All rights re s erved.

Be ne fits of Cre ative Caus e Co llec tive
 Profes s iona l De ve lopme nt  C a re e rs
(Lea de rship Tra ining)
 Inte rn s h ip
 Pe rsona l De ve lopme nt
 F e llows h ip
(Life s tyle )
 Me ntors h ip
 Se rvice -le a rning/volunte e r
opportunitie s
Copyright. 2007. All rights re s erved.

Crea tive Ca us e Councils
The councils s e rve a s a dvis ory groups to e ns ure ke y opinion
le a de rs he lp to a chie ve CC’s mis s ion
• Crea tive Council - A c om m unity of profe s s iona ls wh o b e lie ve a nd a re
s oc ia lly re s pons ib le in th e c re a tive s e c tor.
• Collegiate Council - A g roup of c olle g e s tude nts wh o a re in th e
c re a tive fie ld or finding wa ys to ta ke th e ir ide a s a nd put th e m into a c tion.
• Community Council - A c o lle c tive o f c o m m u n ity b a s e d
o rg a n iz a tio ns wh o e ve ry da y m a ke a s oc ia l im pa c t in th e live s o f
p e o ple in th e ir c o m m u n ity.
• Corpora te Council - th e b us ine s s c om m unity th a t b e lie ve s in th e
c a us e .
Copyright. 2007. All rights re s erved.

Crea tive Ca us e Crea tions
• P os tca rds from Ka trina – A c o m m un ity a rts a n d h e a lth
p roje c t for pe op le to s h a re s to rie s o f h o pe a nd h e lp with a 20 1 0 x 2 0 10
g oa l fo r th e 5 th Ann ive rs a ry of Hurric a ne Ka trin a .
• P la nt Hope - A p roje c t for pe o ple to pla n t h op e in th e ir live s
a nd c om m u nitie s b y h e lpin g o th e r pe o ple e ve ryd a y.
• KIM S a ys – To da y’s ‘De a r Ab b y’ for yo un g profe s s io na ls o n life
• Ne xt Wa ve – A h u m a n rig h ts c a m pa ig n in Am e ric a to e n g a g e
you n g p ro fe s s ion a ls a n d s tu de nts to b e c om e th e n e xt wa ve o f c h a n g e
in th e ir c o m m u nitie s .
Copyright. 2007. All rights re s erved.

How Cre a te for a Ca us e works ?
Cre ate a Caus e
P roje ct Ma na ge me nt
Caus e
Cre ato rs Caus e s
S cre e n & Ma rch
Crea tive and
Clie nts
De fine proje ct
Ma rketing Es ta blis h role s a nd
Communica tion re s pons ibilitie s
P rofes s iona ls Ma na ge time line
Coa ch volunte e rs a nd
clie nts
Copyright. 2007. All rights re s erved.

Cre a tive Ca us e Boa rd of Dire ctors *
*not inc luding s e nior
a dvis ors
Copyright. 2007. All rights re s erved.

Cre a tive Ca us e Compe te ncie s
Copyright. 2007. All rights res e rved.

Cre a tive Ca us e Ma na g e me nt
Copyright. 2007. All rights res e rved.

Crea tive Ca us e Colla borative
Copyright. 2007. All rights res e rved.

Crea tive Ca us e Ca res
Copyright. 2007. All rights res e rved.

CC Soc ial Ente rpris e Mo de l
CC will e a rn income via s e rvice s a nd fe es in the
following area s:
• Me rcha ndise • Contes t program
• Adve rtis ing • Conference regis tration
and s ponsorship
• Consulting
• Educa tiona l program
• Communica tion a nd
crea tive se rvice s • Premium me mbe rship
• Commiss ione d a rtwork
Copyright. 2007. All rights res e rved.

CC Marketing Appro ac he s
• Colle ge a nd young • Dres s fres h a nd cool
profe s s iona l outrea ch • Find a ffilia te ma rketing
Publis h a rticle s a nd pos t
• pa rtne rs
blogs in niche pubs
Develop ma rketing ma te ria ls
•
Offe r no to low cos t s e minars
•
Solicit tes timonia ls from
•
with a rea pa rtne rs
s a tis fie d clie nts
Se t up online s ocia l ne twork
•
pres e nce Develop me dia contacts
•
Find a ca us e for CC to
• Es tablis h a refe rral/loyalty
•
cha mpion program
Direct, gue rilla a nd
• Hold contes ts
•
tele ma rketing
Copyright. 2007. All rights res e rved.

Unique Value Pro po s itio n
• Able to me a sure • ‘For you, by you’ conce pt
be ha vioral impa ct • Focus on diverse a nd ha rd
• Cultural competency to rea ch popula tions
• Expe rie nce in he a lth • Proa ctive a pproa ch
communica tion, s ocia l • Innovative a nd traditiona l
ma rketing a nd tactics
socia l media • Forward thinking
communica tion s ervices
Copyright. 2007. All rights res e rved.

CC We bs ite *
• Se rvice Corps voluntee r • Contes ts
opportunitie s • Ca mpa igns
Ca ree r Listing
• • CC Book Club
News content
• • Ca use Crea tor Spotlight
Me ntoring ma tching
• • Ca use -frie ndly venue
Eve nts ca le nda r listing
•
Discuss ion boa rd • CC’s cha lle nge
•
• CC’s ca rtoon s trip
* In de ve lopm e nt
Copyright. 2007. All rights res e rved.

CC Ca mpa ign
Copyright. 2007. All rights res e rved.

c re ate
fo r
good
www.c re ative c aus e .o rg
de s ig n 1
Copyright. 2007. All rights res e rved.

c re ator
4 the
c aus e
www.c re ative c aus e .o r
g
de s ig n 2
Copyright. 2007. All rights res e rved.

c hampio n
fo r
c aus e c
the
www.c re ative c aus e .o rg
de s ig n 3
Copyright. 2007. All rights res e rved.

c re a te
fo r a
c aus e
www.c re ative c aus e .o rg
de s ig n 4
Copyright. 2007. All rights res e rved.

c re ativity
matte rs .
www.c reative c aus e .org
de s ig n 5
Copyright. 2007. All rights res e rved.

c aus e
c re ativity
matte rs
www.c re ative c aus e .o rg
s tic ke r 1
Copyright. 2007. All rights res e rved.

c aus e
c re ativity
matte rs
www.c re ative c aus e .o rg
s tic ke r 2
Copyright. 2007. All rights res e rved.

c aus e my
c re ativity
matte rs
www.c re ative c aus e .o rg
s tic ke r 3
Copyright. 2007. All rights res e rved.

c re ate
fo r yo ur
c aus e
www.c re ative c aus e .o rg
s tic ke r 4
Copyright. 2007. All rights res e rved.

c re ativity
4 g o o d.
www.c re ative c aus e .o rg
s tic ke r 5
Copyright. 2007. All rights res e rved.

c re ate
yo ur
c aus e .
www.c re ative c aus e .o rg
s tic ke r 6
Copyright. 2007. All rights res e rved.

c aus e c re ativity
matte rs
www.c re ative c aus e .o r
g
s tic ke r 7
Copyright. 2007. All rights res e rved.

Crea te a
Ca us
e yo ur c re ativity
www.cre a tiveca use .org .
matte rs
Copyright. 2007. All rights res e rved.

Jus t like the
C
blue s kie s
C
matte r…
s o do the g ras s ro o ts .
plant yo ur c re ativity fo r the c aus e .sm
Copyright. 2007. All rights res e rved.

Can yo u le nd
yo ur c re ativity
for go od?
Wanna me e t
pe o ple
c re ating c aus e s ?
Jo in the
c o mmunity
at
c re ative c aus e .o rg
Copyright. 2007. All rights res e rved.

What do we have in c o mmo n?
Cre a tiv ity .
fo r a c aus e .sm
www.c re ative c aus e .o
Copyright. 2007. All rights res e rved.

c hang
c aus
+ =
c re a tiv ity e
e
yo ur c re ativity matte rs .
www.c re ative c aus e .o rg
Copyright. 2007. All rights res e rved.

onne ct
c
your
re a tivity
c
ca us
to y o u r
e www.c re ative c aus e .org
Copyright. 2007. All rights res e rved.

Ch ild re n ’s He a lth Ca n HIV
c er
Ho m e le s s n e s
s
J u s tic e
En v i
ro nme
nt
so ma ny ca use s .
c an yo u le nd yo ur c re ativity?
www.c re ative c aus e .org
Copyright. 2007. All rights res e rved.

turn your
c re ativity
o n fo r a
c aus
e
www.c re ative c aus e .org
Copyright. 2007. All rights res e rved.

CREAT IVE
C A U S E
www.cre a tiveca us e .org
Clic k fo r a c aus e
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Wha t’s growing?
cre a tivity.
www.c re ative c aus e .o rg
Copyright. 2007. All rights res e rved.

WANTED.
Cre ative
s e e king
purpo s e .
c aus
e
c re ativity
matters .ss .
www.c re a tive c aus e .org
m Copyright. 2007. All rights res e rved.

Kno c k, Kno c k
What’s up?
Cre ate …
Cre ate what?
Cre ate fo r a
c aus e .
www.c re ative c aus e .o rg

Is your cre a tivity
s tuck on E?
E CC
The n ge t
full on CC.
ca us e cre a tivity ma tte rs .
www.cre a tive ca us e .org
Copyright. 2007. All rights res e rved.

re me mbe r whe n
creativity
rea lly
ma tte red…
Like now.
www.cre a tive ca us e .org
Copyright. 2007. All rights res e rved.

Once upon a time
whe n I
wa s cre a tive…
Tha t doe s n’t
ha ve to be
your s tory.
www.cre a tive ca us e .org Copyright. 2007. All rights res e rved.

I a m us ing
my cre a tivity
for a ca us e .
re
ca .
lth id s
ea r k
H fo
cre a tive ca us e .org
caus e crea tivity ma tters.
Copyright. 2007. All rights res e rved.

Why do
no npro fit
ads s uc k?
c aus
c re ativity
e
matte r
s
www.c re ative c aus e .org
Copyright. 2007. All rights re s erved.

Can yo ur
c re ativity
c hange the world?
c re ate at
www.c re ative c aus e .org
Copyright. 2007. All rights re s erved.

Cre a tiv ity
is th e c a t
a ly s t
fo r c h a n g
e in th e
c o mmun
ity .
Will y o u
us e yo ur
s to d a y ?
Turn o n - Ta m b ra
S te v e n s o
yo ur Fo u n d e r n,
c re ativity.
Copyright. 2007. All rights res e rved.

Cre ative Caus e
conne cts your
cre a tivity to
Cre a tiv ity
ca us e s tha t
+ Ca u s
e
ma tte r.
Ch a n g e
Copyright. 2007. All rights res e rved.

Ta mbra S te ve ns on, MS
Founde r & Cre a tive Director
E. ta mbra@crea tiveca us e.org
PO Box 820
Wa shington, DC 20044
Mobile . 202.236.0371
We b. www.crea tiveca use .org
ca use crea tivity ma tte rs .
Copyright. 2007. All rights res e rved.

Cre a tive Ca us e ™
ca us e cre a tivity ma tte rs . SM
P O Box 820
Wa s hington, DC 20044
info@cre a tive ca us e .org
www.cre a tive ca us e .org
Copyright. 2007. All rights res e rved.