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Business Plan

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  • 1. BHOOMIPUTRA FERTILIZERS PRESENTED BY: KULDEEP MANISH Kr. SRIVASTVA AVINASH SINGH ANUPAM JYOTIDAS US
  • 2. COMPANY PROFILE COMPANY NAME :BHOOMIPUTRA FERTILIZER TYPE :PRIVATE LIMITED INDUSTRY :FERTILIZER INDUSTRY HEAD OFFICE :MOGA, PUNJAB. PRODUCT :VERMI COMPOST FERTILIZER TAG LINE :“KNOW THE FARMERS, KNOW THE FUTURE”
  • 3. MISSION STATEMENT <ul><li>“ WE ARE HERE TO PROVIDE THE BEST NATURAL FERTILIZERS TO THE FARMERS TO IMPROVE THE ENTIRE ECOSYSTEM AND WE WANT TO SERVE THE SOCIETY IN THE BEST WAY BY CARING THEIR HEALTH THROUGH NATURAL PRODUCTS.” </li></ul>
  • 4. Concept <ul><li>Inter-related co-operation </li></ul><ul><li>Benefit of both nature and humanity. </li></ul><ul><li>A profound impact on soil quality </li></ul><ul><li>Enhancing soil structure and fertility </li></ul><ul><li>Maintain soil biological activities. </li></ul>
  • 5. ORGANIC AGRICULTURE High quality of the crop to avoid all form of pollution To enhance the biological cycle To work with the natural systems To use renewable resources To consider social &amp; ecological system Rectification pollution &amp; degradation OBJECTIVES
  • 6. Organic Farming: Need of the Hour <ul><li>Use of synthetic fertilizers, herbicides, pesticides, and </li></ul><ul><li>fungicides have polluted the agriculture land. </li></ul><ul><li>Removal of micronutrients without replenishing them. </li></ul><ul><li>Human health hazards and biodiversity. </li></ul><ul><li>Due to soil, air and water pollution, the beneficial microbial </li></ul><ul><li>load in the soil has reduced. </li></ul>
  • 7. OPERATIONS BY: KULDEEP
  • 8. Biogas Plant Vermi Composting Plant Storage Plant 250ft 250ft 250ft 200ft 200ft 200ft 50ft 150ft 250ft Offices 200ft Warehouse Cow Dung Industrial Garbage Research and Development Unit Filtering Plant Packaging
  • 9. Cow Dung for Biogas Plant Industrial Garbage Filtering Plant FITERING PLANT BACK
  • 10. BIOGAS PLANT GAS FLOW BIOGAS STORAGE VERMI COMPOSTING UNIT BACK
  • 11. ESTRACTING THE EARTHWORM FROM FERTILIZER DRYING AND HARMONS MIXING PACKAGING EXTRACTING EARTHWORM VERMI COMPOSTING PLANT ROAD ROAD BACK
  • 12. &nbsp;
  • 13. PACKAGING
  • 14. PLANT HANDLE &amp; TRANSPORT WAREHOUSE DEALERS / RETAILERS COW YARD SUPPLY CHAIN COW YARD COW YARD COW YARD INDUSTRY INDUSTRY INDUSTRY MUNICIPALITY MUNICIPALITY MUNICIPALITY FARMERS FIELD STAFF PUSH-UP DISTRIBUTOR PUSH-UP HANDLE &amp; TRANSPORT
  • 15. HUMAN RESOURCE DEPARTMENT BY: ANUPAM JYOTIDAS
  • 16. HUMAN RESOURCE <ul><li>ESTIMATION OF WORKFORCE REQUIREMENT </li></ul><ul><li>RECRUITMENT AND SELECTION </li></ul><ul><li>TRAINING AND DEVELOPMENT </li></ul><ul><li>PERFORMANCE APPRAISAL </li></ul><ul><li>REWARD </li></ul>
  • 17. ESTIMATION OF WORKFORCE REQUIREMENT RESEARCH AND DEVELOPMENT SENIOR SCIENTIST = 1 JUNIOR SCINTIST = 5 FINANCE CFO HEAD ACCOUNTANT = 2 ACCOUNTANT = 6 OPERATIONS COO SUPERVISOR = 8 OPERATION LABOR = 40 MARKETING CMO MARKETING EXECUTIVE = 5 SALES MANAGER = 10 50 FIELD SUPERVISOR = 50
  • 18. HUMAN RESOURCE GENERAL MANAGER CHIEF FINANCIAL OFFICER CHIEF MARKETING OFFICER CHIEF OPERATIONAL OFFICER RESEARCH AND DEVELOPEMENT
  • 19. CHIEF FINANCIAL OFFICER HEAD ACCOUNTANT (OPERATION AND PURCHASING) HEAD ACCOUNTANT (MARKETING AND HUMAN RESOURCE) ACC 1 ACC 2 ACC3 ACC1 ACC2 ACC3 BACK
  • 20. CHIEF MARKETING OFFICER Marketing executive Marketing executive Marketing executive Marketing executive Marketing executive Ten marketing supervisor Ten marketing supervisor Ten marketing supervisor Ten marketing supervisor Ten marketing supervisor 2 Sales Manager 2 Sales Manager 2 Sales Manager 2 Sales Manager 2 Sales Manager
  • 21. CHIEF OPERATIONAL OFFICER Two supervisor (Filtering Plant) Two supervisor (Bio Gas Plant) Two supervisor (Vermicompost Plant) Two supervisor (packaging plant) Eight field labor Eight field labor Eight field labor Sixteen field labor BACK
  • 22. CHIEF SCIENTIST Assistant lab boys Assistant lab boys Assistant lab boys Assistant lab boys Assistant lab boys BACK
  • 23. Employee payment schedule Employee Designation Pay Scale Chief Executive Officer 5 Lacs per Annum Chief Operation Officer 3.5 Lacs per Annum Chief Marketing Officer 3.5 Lacs per Annum Chief financial Officer 3.5 Lacs per Annum Marketing Executive 2.5 Lacs per Annum Sales Manager 2 Lacs per Annum Supervisor 1 Lac per Annum Accountant 2 Lacs per Annum Senior HR manager 2.5 Lacs per Annum Junior HR manager 2 Lacs per Annum Chief Scientist 3.5 Lacs per Annum Junior scientist 2 Lacs per Annum Labor 0.6 Lac per Annum
  • 24. Employee Motivation : Bonus will be given to the brilliant performers. Organization Culture: Transparency will be there within the organization. Unity of command will be their. Health and safety: For each and every employee regular health checkup. Medical facility for the employees will be provided. Employee retention policy: Promotional policy will be there for the good performers in each department. Career development opportunity will be given to the employees. Human Resource Policies
  • 25. CORPORATE SOCIAL RESPONSIBILITY <ul><li>HEALTH CONCIOUSNESS </li></ul><ul><li>ECOFRIENDLY SYSTEM </li></ul><ul><li>“ BHOOMISEVA” PLANTATION PROGRAM </li></ul><ul><li>FREE SOIL TESTING AND WATER TESTING FOR FARMERS </li></ul>
  • 26. MARKETING DEPARTMENT BY: AVINASH SINGH
  • 27. SWOT ANALYSIS <ul><li>THREATS </li></ul><ul><li>ENVIRONMENTAL EFFECT IS VERY HIGH. </li></ul><ul><li>LACK OF SKILLED WORKERS IN THIS AREA. </li></ul><ul><li>FARMERS DEMAND IS TO GIVE QUICK RESULTS. </li></ul><ul><li>OPPORTUNITY </li></ul><ul><li>LESS COMPITITIVE MARKET </li></ul><ul><li>EASY AVAILABILITY OF RAW MATTRIAL. </li></ul><ul><li>NEW MARKET </li></ul><ul><li>FUTURISTIC MOVE. </li></ul><ul><li>HEALTH CONCIOUS </li></ul><ul><li>GOVERNMENT SUBSIDIES </li></ul><ul><li>WEAKNESS </li></ul><ul><li>NEW IN THIS AREA. </li></ul><ul><li>FARMERS ARE NOT HABITUAL TO USE ORGANIC FERTILIZERS. </li></ul><ul><li>NO BRAND EQUITY AND IMAGE </li></ul><ul><li>STRENGTH </li></ul><ul><li>GOOD QUALITY AND NEAR TO THE MARKET. </li></ul><ul><li>HEALTH CARE FERTILIZERS. </li></ul><ul><li>STRONG SUPPLY CHAIN MANAGEMENT </li></ul><ul><li>PRICE, VALUE TO THE CUSTOMERS AND QUALITATIVE PRODUCTS. </li></ul><ul><li>NEW TECHNOLOGY INNOVATIVENESS IN PRODUCTION. </li></ul>
  • 28. MARKETING STRATEGY PRE EXECUTION MARKETING POST EXECUTION MARKETING
  • 29. PRE EXECUTION <ul><li>AREA IDENTIFICATION </li></ul><ul><li>MASS CAMPAINING </li></ul><ul><li>VILLAGE MEETING </li></ul><ul><li>TARGETING OF POTENTIAL FARMER </li></ul>
  • 30. POST EXECUTION <ul><li>MASS CAMPAINING </li></ul><ul><li>PUBLICITY </li></ul><ul><li>MEGA FARMER MEETING </li></ul><ul><li>PRODUCT DISPLAY </li></ul><ul><li>DEMONSTRATION </li></ul>
  • 31. PUBLICITY <ul><li>Literature distribution </li></ul><ul><li>Wall painting </li></ul><ul><li>Shop painting </li></ul><ul><li>Farming equipment painting </li></ul><ul><li>Press news coverage </li></ul><ul><li>Print media </li></ul><ul><li>Local radio </li></ul>
  • 32. Demonstration <ul><li>Result demonstration </li></ul><ul><li>Crop specific demonstration </li></ul><ul><li>Result group demonstration </li></ul>
  • 33. GURDASPUR AMRITSAR HOSIYARPUR KAPURTHALA JALANDHAR NAWANSHAHAR FIROZPUR FRIDKOT MOGA MUKTSAR LUDHIYANA BATHINDA SANGRUR FATEHABAD PATIALA RUPNAGAR MANSA MARKETING EXECUTIVE 1 MARKETING EXECUTIVE 2 MARKETING EXECUTIVE 3 MARKETING EXECUTIVE 4 MARKETING EXECUTIVE 5 MARKETING AT FIELD
  • 34. BRANDING &amp; positioning <ul><li>As “Bhoomi Seva, Kishan Seva”. </li></ul><ul><li>Emotional attachment with farmers </li></ul><ul><li>Health conscious product </li></ul>
  • 35. BY: MANISH Kr. SRIVASTVA
  • 36. MISCELLANEOUS CALCULATIONS 1) TOTAL SALES REVENUE: 3 CRORES TOTAL SALES 3 CRORES 60000 500 BHOOMIPUTRA VERMICOMPOST DIAMOND Total Sale Value ( Rs.) Quantity Demanded (annually) (QUENTALS) Sale Price/unit (QUENTAL) Item Name
  • 37. 2) COST OF RAW MATERIAL (in lac) CAPACITY OF 1 BAG OF VERMI FERTILIZERS = 100 kg No. OF BAGS = 60000 COW-DUNG ( INCLUDING TRANSPORTATION) = 50 * 60000 = Rs 30 LACS SPECIAL HARMONES = 30 * 60000 = Rs 18 LACS TOTAL RAW MATERIAL COST = Rs 48 LACS 3) WAGES AND SALARY (in Lacs) LABOUR COST = Rs 24 SALARIE = Rs 116.2 WAGES = Rs 13.5
  • 38. <ul><li>SELLING &amp; DISTRIBUTION EXPENSES: = RS24 </li></ul><ul><li>CSR FUND = RS 5 </li></ul><ul><li>PRE EXECUTION MARKETING ( PROMOTION) =RS 25 </li></ul><ul><li>PROMOTION EXP. = RS 20 </li></ul><ul><li>ELECTRICITY CHARGES = RS 2 </li></ul><ul><li>ESTABLISHMENT COST = RS 15 </li></ul><ul><li>PACKAGING COST 2% OF SALE = RS 6 </li></ul>(Rs In Lacs)
  • 39. 12) DEPRECIATION ON FIXED ASSETS: (Rs In Lac) (Note: Depreciation is charged @ 10% on Straight Line method. All figures are in Lacs) 84 8 92 8 100 TOTAL 2.4 .3 2.7 .3 3 10% OTHER FIX ASSET (IT EWUIPMENTS) 40 5 45 5 5 0 10% MACHINERY 20 2.5 22.5 2.5 25 10% PLANT AND BUILDING 1.6 .2 1.8 .2 2 10% FURNITURE &amp; FIXTURE 10 --- 10 --- 10 ---- R&amp;D 1 --- 1 ---- 1 ---- EARTH WARM 9 --- 9 ----- 9 --- LAND W.D.V DEP AFTER 2 nd year W.D.V DEP AFTER Ist year INV RATE OF DEP. PARTICULARS
  • 40. 8) Financial cost: (Rs In Lacs) Loan is taken from NABARD, which is providing us loan at the rate of 7.5% for Organic Farming. 4.1 4.52 TOTAL 1.75 1.75 Interest on Working Capital 02 2.38 2.77 Interest on Long Term Loan 01 2 nd Year 1 st Year Particulars S. No.
  • 41. WORKING CAPITAL REQUIREMENT STATEMENT :- (RS In Lacs) ) 9.98 23.27 33.25 NET WORKING CAPITAL (A-B) 3.75 8.75 12.50 TOTAL 3.75 8.75 12.50 1 month of purchase Current Liabilities Creditors B 13.73 32.02 45.75 TOTAL 1.6 1.88 3.75 7.5 1.4 4.37 8.75 17.5 2 6.25 12.50 25 1/2 month of purchase ¼ month of sales ½ month of sales 1 month of sales 25 25 25 25 <ul><li>Current Asset </li></ul><ul><li>STOCK </li></ul><ul><li>Raw Material </li></ul><ul><li>Work In Process </li></ul><ul><li>Finished Goods </li></ul><ul><li>Debtors </li></ul>A Own Fund (25%) Max per finance by Bank (75%) Total Amt. Invest. Holding Period % of margin Particulars S. No.
  • 42. COST OF PROJECT :- (Rs In Lacs) 185.75 TOTAL 40 INVEST IN PRELIMINARY EXPENCES 33.25 INVEST IN WORKING CAPITAL 100 <ul><li>INVEST IN FIXED ASSETS </li></ul><ul><li>LAND-------------------------- 9 </li></ul><ul><li>PLANT AND BUILDING-------- 25 </li></ul><ul><li>MACHINERY----------------------- 50 </li></ul><ul><li>FURNITURE &amp; FIXTURE-------------- 2 </li></ul><ul><li>IT EQUIPMENT----------- 3 </li></ul><ul><li>R&amp;D ---------------------------- 10 </li></ul><ul><li>EARTH WORM 1 </li></ul>
  • 43. MEANS OF FINANCE 185.75 TOTAL 33 SUBSITY 79.98 OWN INVESTMENT: 23.27 WORKING CAPITAL LOAN 37 LONG TERM LOAN (RS In Lac) LOAN FROM BANK:
  • 44. LOAN RE-PAYMENT SCHEDULE:- :---(RS In Lac) 21.16 CLOSING 5.28 1.98 26.44 OPENING 3 26.44 CLOSING 5.28 2.38 31.72 OPENING 2 31.72 CLOSING 5.28 2.8 37 OPENING 1 INSTALLMENT PAID INTEREST @7.5% pa AMOUNT YEAR
  • 45. PROJECTED PROFITABILITY STATEMENT :---(Rs In Lac) 50.8 20.78 PROFIT 188.9 1 93 .72 TOTAL 8 8 DEP. 4.1 4.52 INTEREST 15 20 PROMOTION EXP. 24 24 SALES AND DIS. EXP. 6 .6 6 PACKAGING 8 8 ESTABLISHMENT COST &amp;PRE. EXECUTION (WRITTEN OFF) 2 2 ELECTRICITY 116.2 116.2 SALARY 209.5 20 4 .5 OPERTING PROFIT 90. 3 85.5 TOTAL 24 24 LABOUR 13.5 13.5 WAGES 52.8 48 RAW MATERIAL OPERATING EXPENCES: 3 3 0 300 TOTAL 3 3 0 300 SALES INCOME 2 nd Year 1 st Year PARTICULARS
  • 46. PROJECTED FUND FLOW STATEMENT 98.3 222 .05 TOTAL 8 8 PRELIMINARY EXPENCES 8 8 DEPRECIATION 50.8 20.78 PROFIT AFTER TAX FUNDS FROM OPERATION -------- 79.98 OWN INVESTMENT 33 SUBSITY ------- 12-50 SUPPORT FROM CREDITORS --------- 23.27 WORKING CAPITAL LOAN -------- 37 LONG TERM LOAN LOAN FROM BANK: 31.5 -- OPENING BALANCE SOURCE OF FUND: 2 nd Year 1 st Year PARTICULARS
  • 47. 93.02 31.5 CASH 5.28 191.03 TOTAL 5.28 5.28 LOAN REPAYMENT ------- 40 INVESTMENT IN PRELIMINARY EXPENCES -------- 45.75 INVESTMENT IN WORKING CAPITAL ------- 100 INVESTMENT IN FIXED ASSETS APPLICATION OF FUND
  • 48. PROJECTED BALANCE SHEET :---(Rs In Lac) 246.77 201.25 TOTAL 23.27 23.27 WORKING CAPITAL LOAN 12.5 12.5 SUNDRY CREDITOR 26.44 31.72 LONG TERM LOAN 71.58 20.78 GENERAL RESERVE 112.98 112.98 OWN FUND 1: LIABILITY 2 nd Year 1 st Year PARTCULARS
  • 49. 246.77 201.25 TOTAL 24 32 PRELIMINARY EXPENCES 3: MISCELLANEOUS EXPENDITURE: 93.02 31.5 CASH 45.75 45.75 STOCK &amp; DEBTOR CURRENT ASSETS: 84 92 FIXED ASSETS (NET BLOCK) (RS In Lac) (RS In Lac) 2: APPLICATION OF FUND
  • 50. Important ratios 6.94 2.93 DEBT SERVICE COVERAGE RATIO 2 ND YEAR 1 ST YEAR RATIO 11.10 6.18 CURRENT RATIO 15.39% 6.9% NET PROFIT RATIO .23 .28 DEBT EQUITY RATIO
  • 51. References <ul><li>Verma TS, Sharma RP, and Sanjay Kr Sharma, 2006. “Organic farming in Indian perspective” </li></ul><ul><li>Atul and Pratap, Tej 2004. “Organic agriculture- national standards and farmers innovations” </li></ul><ul><li>Sarkar AK, and Sharma SP, 2006. “Management of acidic soils- current issues and policy guidelines.” </li></ul><ul><li>Singh GP and Singh Jitender, 2007. “Organic farming in India”. </li></ul><ul><li>Subhash Sharma 2005, “Three roads to development of Indian agriculture.” </li></ul><ul><li>Mehra Madhav, 2006. “A new concept for environmental management”. </li></ul>
  • 52. Thank You

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