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Questions for you?• What are you doing to respond to the demographic shifts shaping your city, state, and county?• Specifically, what are you doing to connect with – people of color, – young people – and women philanthropists?
2. Embrace technology and leverage it for giving – STRATEGICALLY!
Yikes!• 98% percent of visitors to an organization’s donate page LEAVE before making a donation.• Remember: Offline donors are researching your organization online too!
Other important elements• Branded donation page.• Recurring gift options• Impact donation labels• On behalf of/in honor of• Third-party endorsements like Charity Navigator and donor testimonials
6 Ways to grow your email list1 Collect email addresses on your website.2 Leverage offline communications and events.3 Engage in online advocacy.4 Get found in Search.5 Engage in list swaps or chaperoned emails.
5,000,000,000The number of cell phone subscriptions in 2010
Mastering Mobile – 3 Options• Text to Give• Smart phone apps• Mobile Websites
Questions for you?• What are your online/digital fundraising goals?• How can you use technology to raise more money, acquire new donors and retain the ones you have?• What is your staff capacity for managing new media?• Do you have the basics in place, i.e. is your website and email list up to snuff?
Questions for you?• How are you building a network of volunteer fundraisers for your organization?• How are you enabling your best fundraisers to raise funds for you?• How are you staying connected to these new evangelists who are connected to each other but might not be connected to you?
Questions for you?• How can you personalize the giving experience for your donors by giving them options for how they express their generosity?• How can you draw them closer to you by making them feel like the special, valuable and unique individuals they are?
Resources for you• Online Giving Study – Network for Good• 2010 Online Giving Report – Blackbaud• 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report - Blackbaud• 2011 eNonprofit Benchmarks Study – NTEN and M+R Strategic Services• www.marketingfornonprofits.org - by Me!• www.nonprofitmarketingblog.com - Katya Andresen• Don’t Make Me Think! A Common Sense Approach to Web Usability – Steve Krug• Flipping the Funnel – Seth Godin
Shameless self-promotionVisit http://www1.networkforgood.org/for-nonprofits to learn more!
Connect with me!Jocelyn.email@example.com @jocelynharmon www.marketingfornonprofits.org