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myspace presentation

myspace presentation

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C:\Fakepath\Sunu1 C:\Fakepath\Sunu1 Presentation Transcript

  • Tolga Kauşuk Bilal Can Yahşi
    • INTRODUCTION & HİSTORY
    • Myspace is a social networking website. Myspace was founded in 2003 and by 2006 had grown to be the most popular social network in the world especially in june 2006 it became the most popular site in the United States. MySpace was started as a side project of the internet marketing company eUniverse in August 2003. Brad Greenspan, then founder and CEO of eUniverse oversaw the project, which was also led by Chris De Wolfe (later CEO), Josh Berman and Tom Anderson (soon to be President). It officially launched in January 2004. The very first Myspace users were eUniverse employees. Some contests was hold to know who could sign up the most users. Myspace was a site owned by Yourz.com. The aim of Myspace is storing data until 2002 but by 2004 it had been converted to social networking site. By February 2004, MySpace reached 1 million registered users. By November 2004, that number had reached 5 million. In July, 2005 News Corporation bought eUniverse (renaming it Intermix Media) for $580 M, of which approximately $327 M was the valuation of MySpace. At this time, the site had 20 million registered users. In August 2006, Google made a $900 M agreement to provide search and advertising directly on the MySpace site, which is set to expire in June 2010. Since then ; My space has grown rapidly and showed good progress, but after 2008 we can say it has stagnated, page views and other metrics have fallen.
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    • BUSİNESS MODEL
    • The fact that lies under the secret of success is doing what people want. it gains popularity by responsing what people want. ıt is a social network known all around the world. We can chat with our friends , we can upload our pictures and make new firends thanks to this site. Having an easy structure is an important point that drawing people’s attention. But the feature which attracts many pepole is music section. You can arrange your music profile. By this feature. Some musicians like Davey dips gained popularity and became famous. Music section is the most important feature of Myspace. İt is peculiar to myspace, so is is seperated from all other social network sites. Some super stars such as Ozzy Osbourne , Mİcheal Jackson, Night wish can be seen on myspace. In addition to this, name of the site is drawing attention. İt can earn Money thanks to advertisements. The more it has advertisements, the more features we can see.. One of the important key of success is advertising schemes. This is becoming common on web sites day by day. İt is easily the best bussiness model to have.
    • We can see many sites earn money on net thanks to ads. İf we look at situation in terms of ads and revenue, My space has an important part in this field
    • It can earn a lot of money thanks to its Web site and affiliated ad Networks. Creators use some speacial techniques to increase effectiveness of ads. For example, Behavioral targeting is used, MySpace collects data about their users. And using this tecnique it can broadcast the ads that each person can see.
    • On August8 2006, it signed a 900$ deal with google to provide search facility and advertising on MySpace. Many small companies provide widgets to networking giant, and some of this companies such as Slide.com, Rock You, YOuTube were launched on mySpace as widgets. These can also load an additional function to the site
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    • 100 billion rows of data
    • 14 billion comments on the site
    • 20 billion mails on the site total
    • 50 million mails per day; this number is more than Yahoo, Hotmail or Google.
    • 10 billion friend relationship
    • 1,5 billion images
    • 8 million images being uploded per day
    • 60,000 new videos being upload to MySpaceTV each day
    • More than 8 million artists and bands on MySpace Music
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    • FEATURES & DESİGN
    • Myspace has a lot of features for its users. One of them is Bulletins. Bulletins are posts posted on to a bulletin board for everyone on MySpace user’s friends list to see. Instead of sending message that you want to show your firends, you can write bulletin board and everyone in user’S list can see it. You can be members of a group and, you can share common page and message board thanks to this “Groups” feature. You can send instant message and you can communicate with your friends easily by MySpaceIM. And another feature is MySpaceTv. İt is similiar to Youtube service and it is beta mode. Its full version might be launched in future. MySpace also lets you send applications that you create to your friends’ profiles. Its applications are similiar to Facebook’s. MySpace is a wonderful social network, so you want to log in in everwhere and every time. So MySpace Mobile can help you in this point. You can access MySpace on your mobile phone. Some mobile phone providers such as Helio developed this feature and producted some new phones to access and utulize this MySpace featues easily. You can know what happens in the world thanks to MySpace News and vote news. By voting , news that you vote can be seen up in the list. You can also upload your audio records on your profile and your friends can be able to vote your performance by Karaoke feature.. And in future, video feature can be added according toMySpace co-funder and president, Tom Anderson.
    • Design is an another important topic about MySpace. nearly everyone can create an attractive mypsace profile even they don’t know anything about HTML knowledge using templates. You can add music, post some quizzes to amuse your friends and you can arrange colour of your site. İn addition MySpace created their own unique design which appealed to its customers. However throughout the years including 2007 and 2008 they realised that they had to make a few changes to their structure. The main features that were amended the most were the layout and function. MySpace changed mainly their home page where most of the features were accessible such as status updates, applications, and subscriptions. The main reason to why these changes took place was so the website was able to keep up and compete against its main competitor, Facebook
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