TM<br />Sky Line corporation <br />R<br />A step towards you Dream<br />
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />KEY PLAYERS<br />
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />introduction<br />T...
Field Trials
Focus Groups</li></ul>How these tools will make an positive impact on marketing strategies<br />towards your business: <br />
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Impact of business ...
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Your Proposed futur...
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Business process re...
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Low pricing   high marketing<br />
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Why Online Promotio...
People shop online
The web is the new printing press
Valuable in building brand relationships</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dr...
Online PR
Online partnership
Viral marketing
Opt-in-email
Interactive ads</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards y...
™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Search Marketing<br...
In the forms of:
Search engine optimization
Paid search or Pay per click
Pay for inclusion feeds</li></li></ul><li>Internet marketing: Its use as a business growth strategy<br /><ul><li>Growth of...
Not too late for online marketing
Making things easier </li></li></ul><li>Internet marketing: creating an effective business website<br /><ul><li>Personal p...
Don’t expect web designers to provide all the answers
Copying those that "seem to know what they are doing” doesn’t work
Websites are not “brochures”
Building customer relationship</li></li></ul><li>Internet marketing: using email auto-responders<br /><ul><li> What is an ...
 Auto - repsonders are not too technical
E-Courses
Auto responders + Website = Customer relationship</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step toward...
Where do Google AdWords Appear?
Contextual Advertsing</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step tow...
Bid on relevant keywords
Advertising engine displays your text ad on their results page or network of web sites
You only pay when people click</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A...
™<br />R<br />Sky Line corporation <br />
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Sky Line Corporation 3

  1. 1. TM<br />Sky Line corporation <br />R<br />A step towards you Dream<br />
  2. 2. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />KEY PLAYERS<br />
  3. 3. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />introduction<br />The topics we are going to be covering today are: <br /><ul><li>Online marketing
  4. 4. Field Trials
  5. 5. Focus Groups</li></ul>How these tools will make an positive impact on marketing strategies<br />towards your business: <br />
  6. 6. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Impact of business promotion <br />
  7. 7. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />
  8. 8. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />
  9. 9. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Your Proposed future growth with us<br />In terms of Average increase of productivity<br />Source:- from company ledgers and account<br />
  10. 10. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Business process reengineering.<br />
  11. 11. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Low pricing  high marketing<br />
  12. 12. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Why Online Promotion?<br /><ul><li>Cause the competitors have gone online
  13. 13. People shop online
  14. 14. The web is the new printing press
  15. 15. Valuable in building brand relationships</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />The different types of online promotion we use<br /><ul><li>Search Marketing
  16. 16. Online PR
  17. 17. Online partnership
  18. 18. Viral marketing
  19. 19. Opt-in-email
  20. 20. Interactive ads</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Internet users are rising and will continue to rise. <br />
  21. 21. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Search Marketing<br /><ul><li>A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
  22. 22. In the forms of:
  23. 23. Search engine optimization
  24. 24. Paid search or Pay per click
  25. 25. Pay for inclusion feeds</li></li></ul><li>Internet marketing: Its use as a business growth strategy<br /><ul><li>Growth of business via the Internet Search revolution.
  26. 26. Not too late for online marketing
  27. 27. Making things easier </li></li></ul><li>Internet marketing: creating an effective business website<br /><ul><li>Personal preference decision-making is flawed
  28. 28. Don’t expect web designers to provide all the answers
  29. 29. Copying those that "seem to know what they are doing” doesn’t work
  30. 30. Websites are not “brochures”
  31. 31. Building customer relationship</li></li></ul><li>Internet marketing: using email auto-responders<br /><ul><li> What is an email auto-responder?
  32. 32. Auto - repsonders are not too technical
  33. 33. E-Courses
  34. 34. Auto responders + Website = Customer relationship</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Internet marketing: using pay-per-click advertsing<br /><ul><li> What is Pay-per-click ads?
  35. 35. Where do Google AdWords Appear?
  36. 36. Contextual Advertsing</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Pay per click<br /><ul><li>How Does it Work?
  37. 37. Bid on relevant keywords
  38. 38. Advertising engine displays your text ad on their results page or network of web sites
  39. 39. You only pay when people click</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Internet marketing: Intro to seo ( search engine optimization )<br />
  40. 40. ™<br />R<br />Sky Line corporation <br />
  41. 41. Internet marketing: the basics of blogging for business<br /><ul><li> Blogs aren’t technical
  42. 42. Building relationships
  43. 43. What content do you publish to a blog?
  44. 44. Blogging example
  45. 45. Blog search engine marketing
  46. 46. Why blogging is taking off</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Online Marketing will:<br />
  47. 47. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />
  48. 48. What Makes High-Tech Marketing Different?<br />Types of Innovations<br />Continuous – extensions of previous technology<br />Discontinuous – disruptive technologies<br />Changes in strategy and behavior<br />May not be intuitive to market<br />May require changes in infrastructure<br />Customer Knowledge<br />Education of customer to create value<br />Life Cycle Time<br />Pace of adoption of new technologies and change to other technologies<br />
  49. 49. Early Market -- Technology Enthusiasts <br />Assume that discontinuous innovation is superior to current technology<br />Seek out opportunities to explore new technologies<br />Forgiving of mistakes and bugs<br />Gatekeepers for new technologies in business<br />What they want<br />The truth about product<br />Access to most knowledgeable technical people<br />First to get new stuff<br />Geoffery A. Moore, Crossing the Chasm, Harper Business, 1991<br />
  50. 50. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />Characterizing the High-Tech Environment<br />
  51. 51. ™<br />R<br />Sky Line corporation <br />FRAMEWORK FOR HIGH-TECH MARKETING DECISIONS<br />
  52. 52. ™<br />R<br />Sky Line corporation <br />field trials<br />A step towards your Dream<br />A step towards your Dream<br />
  53. 53. ™<br />R<br />Sky Line corporation <br />field trials<br />A step towards your Dream<br />Benefits to your products<br />
  54. 54. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />feedback<br />
  55. 55. ™<br />R<br />Sky Line corporation <br />focus groups<br />A step towards your Dream<br />Focus group<br />A step towards your Dream<br /><ul><li>Helps to make quick decision
  56. 56. Focus groups on the latest trend, with cost advantage and greater speed to acquiring knowledge
  57. 57. Respondents can participate from home
  58. 58. Gains of national or international sample
  59. 59. Reduction of travel cost</li></li></ul><li>™<br />R<br />Sky Line corporation <br />focus groups<br />A step towards your Dream<br />A step towards your Dream<br />Types of Focus group<br /><ul><li>Two-way focus group
  60. 60. Dual moderator focus group
  61. 61. Duelling moderator focus group
  62. 62. Respondent moderator focus group
  63. 63. Client participant focus groups
  64. 64. Mini focus groups
  65. 65. Teleconference focus groups
  66. 66. Online focus Group</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Characteristics of Focus Group<br /><ul><li>Organised Discussion with selected individual.
  67. 67. Sharing of Views and Information on selected Topic.
  68. 68. Understanding of situation and group influence on individual’s life(within a group).
  69. 69. Using of Moderator for effective direction towards the objectivity of the focus group meeting. </li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Purpose of Focus Group<br />1. To Record:<br /><ul><li>Attitude
  70. 70. Belief
  71. 71. Values
  72. 72. Experience</li></ul>Of selected individuals with the help of Questionnaire Survey, Observation, One to One interview(Morgan & Kreuger( 1993).<br />2. Effective Use of Moderator for:<br /><ul><li>Salient issue.
  73. 73. Multiple understanding of individual from group & individual perspective.
  74. 74. Quality Data Reporting.
  75. 75. Group direction towards Objectivity.</li></ul>A step towards your Dream<br />
  76. 76. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />focus groups<br />Current Use of Focus Group Techniques in Various Fields<br />
  77. 77. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />
  78. 78. ™<br />R<br />Sky Line corporation <br />focus groups<br />A step towards your Dream<br />A step towards your Dream<br />...Continued Why Focus Group Research <br /><ul><li>A field trial is more successful for common goods and services but not for a high tech company products & services as it is based on trial and error method.
  79. 79. A prior caution had been taken while selecting our Targeted Group from population.
  80. 80. When Specialised Services are the need of our Targeted Group. </li></li></ul><li>™<br />R<br />Sky Line corporation <br />focus groups<br />A step towards your Dream<br />A step towards your Dream<br />...Continued Why Focus Group Research<br />
  81. 81. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />
  82. 82. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />If you have any query please do contact us.<br /> We are here to serve you all....<br />A step towards your Dream<br />Contact us:<br />M/S Sky line Corporation<br />402, 2nd floor,<br />Meanwood road,<br />Leeds,<br />LS7 2LP<br />England, U.K.<br />Ph. 07556449205<br /> 01123616398<br />Web: www. Skylinecorporation.com<br />E-mail: www.fahad@skylinecrporation.com<br />

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