Marketing Campaign We r the world

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Marketing Campaign We r the world

  1. 1. Soukaina Loulidi Olivia Chammas Julia Jeanselme Antoine Clément
  2. 2. <ul><li>Our mission is to support and embody teamwork and team spirit throughout tasks while producing an advertising campaign while keeping at the same time in the theme of cultural diversity </li></ul><ul><li>The goal of this task is to enter the beverage market with a never seen before product </li></ul>
  3. 3. <ul><li>Drink with a legal dosage of paracetamol or efficient painkiller </li></ul><ul><li>Would work instantly from the first sip </li></ul><ul><li>Dose of medicine would be mixed with a fruity juice (exotic fruits => pineapple, mango…) </li></ul><ul><li>Not a fizzy drink cause gas + medicine = not a good mix </li></ul>
  4. 4. <ul><li>The drink would be massively distributed so as to be easily accessible, in every pharmacist </li></ul><ul><li>(due to the dose of medicine) </li></ul><ul><li>In as many pharmacists + chemists possible (to have the same effect as result) </li></ul><ul><li>Especially in big towns first of all </li></ul>
  5. 5. <ul><li>A bit more expensive than a Redbull (energy drink with same packaging…) due to an incorporated dose of medicine. </li></ul><ul><li>The drink might be around 2.50 € </li></ul>
  6. 6. <ul><li>Ad campaign : emphasize the instant effect of painkiller </li></ul><ul><li>4 situations: end of a days work, a bad hangover, painful building works and a heartbreak </li></ul><ul><li>Ad poster, and an advert to launch the product </li></ul>

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