Sales Ready Narratives

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How to successfully introduce a new technical product or application to a complex market

Published in: Business, Career
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Sales Ready Narratives

  1. 1. Sales-Ready Narratives Advanced Marketing Sales
  2. 2. From R Product Development to Effective Technology Sales 2
  3. 3. SALE S MARK E TING 3
  4. 4. DID YOU KNOW ? 4
  5. 5. When Marketing organizations grade themselves on Sales materials... 5
  6. 6. Gave themselves a “D” or “F” 6
  7. 7. of Marketing materials created to support Sales go unused 7

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