Tempe Chamber Social Media
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Tempe Chamber Social Media

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Tempe Chamber Social Media Tempe Chamber Social Media Presentation Transcript

  • Coffee Talk: The Social Media Craze: Using It Wisely In Your Marketing Strategy
  • The Agenda • What • Pre-requisites • Where • How
  • WHAT
  • Social Media Defined: • Social media is content created by people using highly accessible and scalable publishing technologies. It's a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. It is transforming monologues (one to many) into dialogues (many to many) and the democratization of information, transforming people from content readers into publishers. ~ Wikipedia.com
  • Social Media Defined:
  • Before You Start
  • Before You Start • Business Evaluation Sate Of The Union • What does and doesn’t work? • Customer Sentiment • Customer Service • Product/Service Quality
  • Before You Start • Who Is Coming To Dinner? • Housekeeping or Remodel? • Accurately Reflect Company & Brand • All Links, Information & Graphics Up-To- Date • Current Content
  • Before You Start • Get The Team Together • Cheap But Not Free • Team Concept • Can Impact Entire Organization • Social Media Policy
  • Before You Start • Is There Anybody Out There? • Competitors • Customers • Industry Leaders/Influencers • Why or Why Not?
  • Before You Start • A Plan And A Purpose • Who • Platforms • Keywords • Messages • Tools
  • WHERE
  • Where: NOT Search E-Commerce Corporate/Traditional News Websites
  • Where: Social Media Forums/Chat Rooms Picture
  • Where: Social Media
  • Where: Social Media Social Networking
  • Where: Social Media Review Sites Micro-Blogging
  • Where: Social Media Video Music
  • Where: Social Media Link Sharing Slideshows
  • WHEN
  • How: Public Relations
  • How: Applications
  • How: Customer Service • Service, Education & Resources
  • How: News & Events • Was on Twitter Before... • CNN.com • NYTimes.com • FoxNews.com • 34 Minutes Later: MSN • Mobile Power
  • How: Promotion & Sales
  • How: Innovation • What Do Your Customers Want? • Listen • Instant Feedback • Interact
  • How: Innovation
  • How: Niche Marketing
  • How: Multi-Channel Talk • Some Of The Places... • Microsite: BarackObama.com • Facebook • Myspace • Twitter • YouTube • BlackPanet • MiGente • AsianAve • Eons • FaithBase
  • How: Relationships
  • How: Your Site Content
  • Let’s Play
  • CRITICAL TO SUCCESS Company: Name: Title/About: Contact Information:
  • CRITICAL TO SUCCESS Company: Name: Title/About: Contact Information:
  • CRITICAL TO SUCCESS Company: The Social Latte Name: Title/About: Contact Information:
  • CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Contact Information:
  • CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Information:
  • CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Jack@TheSocialLatte.com Information:
  • CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Jack@TheSocialLatte.com Information:
  • Slides At: LinkedIn.TheSocialLatte.com