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Print The Library (Online)

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  • 1. Ethical, Social, and Political Issues
    E-Commerce
    PRESENTED BY
    GROUP 5
  • 2. คุณลอกเลคเชอร์ของเพื่อนบ่อยมั้ย?
    | ไม่ลอกหรอก เอามา XEROX ดีกว่า
    | แหม ก็มีบ้าง เม้าท์เพลินเลยจดไม่ทัน
    |จดเองดีที่สุด
  • 3. คุณรู้มั้ย ตอนนี้ซีดีเพลงไทย แผ่นละเท่าไหร่?
    | รู้สิ ก็ราคา บาท
    | ไม่เคยรู้นานแล้ว
    |เขาโหลดของฟรีกันทั้งนั้น
  • 4. เวลานั่งทำงานอยู่หน้าคอม ทำอะไรกันบ้าง?
    | ก็ต้องทำงานสิ
    | ทำทุกอย่างแหละ ก็รายงาน (ป.โท) มันเยอะ
    |ปลูกผัก เลี้ยงปลา ก็งานนะ
  • 5. คุณได้รับเมล์คลิปแอบถ่ายดาราสาว สิ่งที่คุณทำคือ?
    | รีบเปิดดู แล้วส่งต่อ
    |ดูเสร็จ ลบเลย
    |ไม่ดูหรอก ลบทิ้งเลย
  • 6. ถ้าวิชานี้ไม่แจก TEXTBOOKจะทำอย่างไร?
    | ไปซื้อสิ
    | เอาไป XEROX สิจ๊ะ
    | XEROX ของเพื่อนที่จดเอาไว้แล้ว ดีที่สุด
  • 7.
  • 8. Ethical, Social, and Political Issues in E-commerce PRESENTED BY GROUP 5
  • 9. PRINT THE LIBRARY (ONLINE)
    Is Playing Fair, or Just Out to Make a Buck?
  • 10. Provide access to “All the world’s information”
    Make money by selling Ads
    The problem arises when what Google put in their severs does not belong to them
  • 11. Book Search Project (Previously called Google Print)
    1. The Partner Program (Previously called the Publisher Program)
    Obtain permission from publishers to scan their books and provide bibliographic
    Benefit
    Publishers & Authors : Get chance for wider market
    Google : Sell more Ads
    * No problem for this part
  • 12. Book Search Project (Previously called Google Print)
    2. The Library project (Previously called Google Print Library)
    Scan millions of books in university and public libraries
    Allow users to search for key phase, and display “relevant” portion of the text calls “Snippets”
    Without permission from publishers
  • 13. THE LIBRARY PROJECT
    Support by prestigious libraries: U. of Michigan, Harvard U., Stamford U., The New York Public Library and Oxford U.
    Refuse to participate: The Smithsonian Institute, The Boston Public Library and a consortium of 19 research and academic libraries in the northeast
    Why disagree?
    Harmful to authors and publishers
    Restrictions that Google wants to place on their collection, unavailable to other search services
  • 14. Controversial
    Two lawsuits claimed “copyright infringement”
    By the Authors Guild
    By five major publishing companies (McGraw Hill, Pearson Education, Penguin Group, Simon & Schuster, and John Wiley & Sons)
  • 15. Controversial
    American Association of Publishers alleges:
    Google keep talking about doing this because it is good for the world. That has never been a principle in law
    Google claims:
    Perform a public service, available to millions on the Internet
    Help publisher selling new copies of books
    This use is “fair” under the “fair use” doctrine. It is codified in the Copyright Act in 1976
  • 16. Two different outcomes of copyright lawsuit
    In New York, the UMG Recording & MP3 case
    Copied copyrighted works onto a server and allowed access to third-party subscribers was not protected by fair use
    2. In California, two Ninth Circuit cases, Kelly & Arriba Soft, and Perfect 10, Inc & Amazon.com Ins.
    The storage and display of “Thumbnail” images of copyright works in order to make them accessible via a search engine was fair use
  • 17. Other Book Search Projects
    Microsoft : “Microsoft Live Books Search”
    Launched in 2006
    Scan books with permission from publishers
    Scan 750,000 books and 80 million academic articles
    Closed the project down in May 2008
    The Open Content Alliance (OCA)
    Open database of book contents that will be accessible from any search engine
    Focus on books in the public domain, often historical interest
    Obtain permission from publishers before scanning
  • 18. CASE Study Questions
    PLEASE OPEN YOUR TEXTBOOK TO PAGE 8-63 
  • 19. 1
    Who is harmed by Google’s Library Project? Make a list of harmed groups.
    A N S W E R
    Publishing Company Public can access for free of charge.
    Authors of the book The copyright infringement.
  • 20. 1
    For each group, try to devise a solution that would eliminate or lessen the harm.
    A N S W E R
    Both Publisher and Author
    • Mutual agreement of business model
    • 21. Give monetary compensation
  • 2
    If you were a librarian, would you support Google’s Library Project? Why or why not?
    A N S W E R
    “SUPPORT” in concept Free exchange of information is similar model to a public library
    “THREAT” in substitute service Google’s Library has a competitive edge over a physical library
  • 22. 3
    Do you believe Google’s claim that scanning entire books fits within the concept of “fair use”?
    Why or why not?
    A N S W E R
    “NO”
    1. Factor of fair use
    2. Fair use: not exclusive search engine
  • 23. 4
    What are some of the important differences between Google’s Library Project program and the Open Content Alliance program?
    A N S W E R
    “OCA”
    Non-commercial
    Be accessible from any search engine
    Publisher agreement
    “Google”
    Commercial
    Exclusive
    With/without permission
  • 24. 5
    Why is Google pursuing the Library Project program? What is in it for Google?
    Make a list of benefits to Google.
    A N S W E R
    Horizontal integration
    Increase Google page view, decrease other search engine page view
    More benefit opportunity
    Increase bargaining power
  • 25. Ethical, Social, and Political Issues in E-commerce PRESENTED BY GROUP 5
  • 26. แอบเอารูปคนอื่นจากในเน็ตมาล้อเล่นโดยเจ้าตัวไม่รู้ถือว่าผิดมั้ย?
    | ผิด เพราะไม่ให้เจ้าตัวเลือกรูปสวยๆ
    |ไม่ผิด แกล้งกันขำๆในห้องเรียน
  • 27.
  • 28.
  • 29. เล่าเรียนสำเร็จวิทยา ก็ย่อมได้เกียรติ
    แต่ฝึกอบรมด้วยจริยธรรมแล้วต่างหาก จึงจะสบสันติสุข
    GROUP 5: NOK AOZZ COOK EIGHT and OH