Visual Communication Presentation ASTD 0807

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Visual Communication - Are You in Your Right Mind? Learn effective visual aid design using your right brain. Delivered at ASTD SW Learning Symposium, August 2007.

Copyright 2009 Peck Training Group LLC
Please do not use without written permission.

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  • Visual Communication Presentation ASTD 0807

    1. 1. Are you in your right mind?
    2. 2. Egyptian Pyramids
    3. 3. The Evidence for Visual Communication Perception Study by Dr. Albert Mehrabian, UCLA
    4. 4. Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design
    5. 5. Module 1 - Mental Left Brain Right Brain Content Design
    6. 6. Outlining <ul><li>An outline is a hierarchical way to display related items of text to graphically depict their relationships. </li></ul>Left Brain Technique
    7. 7. <ul><li>Content Analysis </li></ul><ul><li>Audience Analysis </li></ul><ul><li>Presentation Outline </li></ul>Presentation Planner Opening Sub Topic Main Topic Call to Action Summary Sub Topic Benefit Main Topic Benefit Evidence Evidence exercise
    8. 8. Mind Mapping ™ <ul><li>A Mind Map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged radially around a central key word or idea. It’s used to generate, visualize, structure and classify ideas. </li></ul>Right Brain Technique
    9. 9. Example Source: Vanda North, HeadCase Software
    10. 10. 8 Steps to Mind Mapping ™ 5. No boundaries 2. Don’t be serious! 1. Center page first 7. Go, go, go! 6. No quick judgment 8. Add connections 3. Free associate 4. Think Fast Source: Tony Buzan and www.mapyourmind.com exercise
    11. 11. EXERCISE – Mind Mapping
    12. 12. Module 2 - Verbal Left Brain Right Brain Visual Language
    13. 13. Verbal Word Pictures Stories Metaphors Aphorisms Analogies All the World is a stage Power tends to corrupt, and absolute power corrupts absolutely The Heart Is like a pump
    14. 14. Word Pictures - NLP exercise
    15. 15. EXERCISE Every Picture Tells a Story – What’s her story? exercise
    16. 16. Module 3 – Visual Left Brain Right Brain Projected Design
    17. 17. Adult Learning Theory We process visuals 60,000 times faster than text! 83% Visual
    18. 18. Better Impression Wharton School of Business better prepared more professional & interesting more credible more concise
    19. 19. Replace Words
    20. 20. Simplicity visual elegance is achieved by elimination and omission.
    21. 21. Less Is More Bargain Image
    22. 22. Single Powerful Message VS exercise
    23. 23. Bulleted lists are boring. &quot;Your brain shuts down because there is nothing to look at,&quot; - Robert Lane Bullet Points
    24. 24. Photos, Fewer Words
    25. 25. Background and Images Welcome Alticor Welcome Alticor
    26. 26. Contrast and Color Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch
    27. 27. Graphics and Symbols
    28. 28. Yellow Happy Red (tomato) Sexiness, Powerful Purple Dignity Silver High Technology Gold Expensive Brown Inexpensive Black Bad Luck, Mourning, Quality Green Nausea, Good Luck White Pure, Deity Blue Dependable *Favorite Color *Least Favorite Color Color Survey Results Color Reaction
    29. 29. Legibility Times Roman Book Antigua Arial Veranda Sans Serif Serif
    30. 30. Multimedia - Animation
    31. 31. 10 Rules for Success Do not use it as a handout Use multimedia wisely Use the right font Choose the right color Use contrast Replace words with Pictures Use Graphs & Symbols Make it simple Use visuals 10 9 8 7 6 5 4 3 2 1 Make one point Sans Serif fonts
    32. 32. EXERCISE – A Picture’s Worth…
    33. 33. Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design
    34. 34. Egyptian Pyramids
    35. 35. Are you in your right mind?

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