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Visual Communication Presentation ASTD 0807

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Visual Communication - Are You in Your Right Mind? Learn effective visual aid design using your right brain. Delivered at ASTD SW Learning Symposium, August 2007. ...

Visual Communication - Are You in Your Right Mind? Learn effective visual aid design using your right brain. Delivered at ASTD SW Learning Symposium, August 2007.

Copyright 2009 Peck Training Group LLC
Please do not use without written permission.

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Visual Communication Presentation ASTD 0807 Visual Communication Presentation ASTD 0807 Presentation Transcript

  • Are you in your right mind?
  • Egyptian Pyramids
  • The Evidence for Visual Communication Perception Study by Dr. Albert Mehrabian, UCLA View slide
  • Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design View slide
  • Module 1 - Mental Left Brain Right Brain Content Design
  • Outlining
    • An outline is a hierarchical way to display related items of text to graphically depict their relationships.
    Left Brain Technique
    • Content Analysis
    • Audience Analysis
    • Presentation Outline
    Presentation Planner Opening Sub Topic Main Topic Call to Action Summary Sub Topic Benefit Main Topic Benefit Evidence Evidence exercise
  • Mind Mapping ™
    • A Mind Map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged radially around a central key word or idea. It’s used to generate, visualize, structure and classify ideas.
    Right Brain Technique
  • Example Source: Vanda North, HeadCase Software
  • 8 Steps to Mind Mapping ™ 5. No boundaries 2. Don’t be serious! 1. Center page first 7. Go, go, go! 6. No quick judgment 8. Add connections 3. Free associate 4. Think Fast Source: Tony Buzan and www.mapyourmind.com exercise
  • EXERCISE – Mind Mapping
  • Module 2 - Verbal Left Brain Right Brain Visual Language
  • Verbal Word Pictures Stories Metaphors Aphorisms Analogies All the World is a stage Power tends to corrupt, and absolute power corrupts absolutely The Heart Is like a pump
  • Word Pictures - NLP exercise
  • EXERCISE Every Picture Tells a Story – What’s her story? exercise
  • Module 3 – Visual Left Brain Right Brain Projected Design
  • Adult Learning Theory We process visuals 60,000 times faster than text! 83% Visual
  • Better Impression Wharton School of Business better prepared more professional & interesting more credible more concise
  • Replace Words
  • Simplicity visual elegance is achieved by elimination and omission.
  • Less Is More Bargain Image
  • Single Powerful Message VS exercise
  • Bulleted lists are boring. "Your brain shuts down because there is nothing to look at," - Robert Lane Bullet Points
  • Photos, Fewer Words
  • Background and Images Welcome Alticor Welcome Alticor
  • Contrast and Color Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch
  • Graphics and Symbols
  • Yellow Happy Red (tomato) Sexiness, Powerful Purple Dignity Silver High Technology Gold Expensive Brown Inexpensive Black Bad Luck, Mourning, Quality Green Nausea, Good Luck White Pure, Deity Blue Dependable *Favorite Color *Least Favorite Color Color Survey Results Color Reaction
  • Legibility Times Roman Book Antigua Arial Veranda Sans Serif Serif
  • Multimedia - Animation
  • 10 Rules for Success Do not use it as a handout Use multimedia wisely Use the right font Choose the right color Use contrast Replace words with Pictures Use Graphs & Symbols Make it simple Use visuals 10 9 8 7 6 5 4 3 2 1 Make one point Sans Serif fonts
  • EXERCISE – A Picture’s Worth…
  • Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design
  • Egyptian Pyramids
  • Are you in your right mind?