Are you in your right mind?

Egyptian Pyramids

The Evidence for Visual Communication Perception Study by Dr. Albert Mehrabian, UCLA

Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design

Module 1 - Mental Left Brain Right Brain Content Design

Outlining An outline is a hierarchical way to display related items of text to graphically depict their relationships. Left Brain Technique

An outline is a hierarchical way to display related items of text to graphically depict their relationships.

Content Analysis Audience Analysis Presentation Outline Presentation Planner Opening Sub Topic Main Topic Call to Action Summary Sub Topic Benefit Main Topic Benefit Evidence Evidence exercise

Content Analysis

Audience Analysis

Presentation Outline

Mind Mapping ™ A Mind Map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged radially around a central key word or idea. It’s used to generate, visualize, structure and classify ideas. Right Brain Technique

A Mind Map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged radially around a central key word or idea. It’s used to generate, visualize, structure and classify ideas.

Example Source: Vanda North, HeadCase Software

8 Steps to Mind Mapping ™ 5. No boundaries 2. Don’t be serious! 1. Center page first 7. Go, go, go! 6. No quick judgment 8. Add connections 3. Free associate 4. Think Fast Source: Tony Buzan and www.mapyourmind.com exercise

EXERCISE – Mind Mapping

Module 2 - Verbal Left Brain Right Brain Visual Language

Verbal Word Pictures Stories Metaphors Aphorisms Analogies All the World is a stage Power tends to corrupt, and absolute power corrupts absolutely The Heart Is like a pump

Word Pictures - NLP exercise

EXERCISE Every Picture Tells a Story – What’s her story? exercise

Module 3 – Visual Left Brain Right Brain Projected Design

Adult Learning Theory We process visuals 60,000 times faster than text! 83% Visual

Better Impression Wharton School of Business better prepared more professional & interesting more credible more concise

Replace Words

Simplicity visual elegance is achieved by elimination and omission.

Less Is More Bargain Image

Single Powerful Message VS exercise

Bulleted lists are boring. "Your brain shuts down because there is nothing to look at," - Robert Lane Bullet Points

Photos, Fewer Words

Background and Images Welcome Alticor Welcome Alticor

Contrast and Color Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch

Graphics and Symbols

Yellow Happy Red (tomato) Sexiness, Powerful Purple Dignity Silver High Technology Gold Expensive Brown Inexpensive Black Bad Luck, Mourning, Quality Green Nausea, Good Luck White Pure, Deity Blue Dependable *Favorite Color *Least Favorite Color Color Survey Results Color Reaction

Legibility Times Roman Book Antigua Arial Veranda Sans Serif Serif

Multimedia - Animation

10 Rules for Success Do not use it as a handout Use multimedia wisely Use the right font Choose the right color Use contrast Replace words with Pictures Use Graphs & Symbols Make it simple Use visuals 10 9 8 7 6 5 4 3 2 1 Make one point Sans Serif fonts

EXERCISE – A Picture’s Worth…

Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design

Egyptian Pyramids

Are you in your right mind?