“ PICNIC has become the leading event in Europe regarding innovation and creativity.”
PICNIC will become one of the leading brands specialized aggregating the world’s innovators and their creations.
PICNIC is constantly looking for the next big thing in media, arts, entertainment, marketing and technology.
The foundation provides:
PICNIC Cultural events
Launch of PICNIC
2006 Governmental funding
2006 First PICNIC event in September, more than 5000 visitors
Launch of PICNIC Green Challenge, Chairman Sir Richard Branson, 500.000 Euro in prize money
2007 Launch of PICNIC Jr and PICNIC Academy
Partnership with NY Come out and Play
2007 Content partnership with TED
2007 Partnership with Fast Company and Inc
Second PICNIC event in September, more than 9000 visitors
2007 Major of Amsterdam Job Cohen awarded Advertising Man of the Year, thanks to amongst others PICNIC
Co-founder of PICNIC Bas Verhart Winner of the ABN AMRO New Media Award
Co-founders Marleen Stikker and Bas Verhart Winners of the Coq D’Honneur Award
Conferences Festivals Media PICNIC’S PLAYING FIELD
MISSION Aggregate and spread the ideas and knowledge of the World’s top creators and innovators…. …… .through our festival, conference, online video content and dvd’s, educational programmes, social & cultural programmes and (online) market place matching buyers with sellers.
David Silverman – Director The Simpsons Woody Harrelson – Hollywood Actor Richard Branson – Founder Virgin John de Mol – Founder Endemol
Business & governmental leaders
Heads of global marketing, strategy and innovation
Media & advertising professionals
Entrepreneurs & investors
Artists & scientists (Media Labs)
Top 3 rated aspects of PICNIC ‘07 1. The city of Amsterdam as a venue: 4.57 score 2. Venue and facilities: 4.12 score 3. The audience, the people you met at PICNIC: 4.09 score
Do you intend to come to PICNIC’08? YES 91,2%
Top 10 reasons to visit PICNIC
Be amongst the creative and business leaders of the world.
Get new insights, ideas and inspiration for your own creative process.
Try tools and make new stuff.
Connect with people with different backgrounds (arts and business).
Find new business and creative partners.
Find investment opportunities.
Launch new products, services and businesses.
Lobby with policy makers.
Position your company as innovative.
Party in the Rock & Roll Capital of Europe.
PICNIC at Night Yoga with Woody Harrelson PICNIC Green Challenge Come out & play festival
More than 250 journalists…
Wall Street Journal
International Herald Tribune
… ..making PICNIC an ideal place to launch new products, services and business.
PICNIC Festival CONFERENCE SPECIALS LABS
The brightest minds and the best stories
Keynotes on the future of media, technology and entertainment
Audience: national and international strategists and decision makers
Seminars, lectures, master classes on specialised themes
Developed in close collaboration with selected knowledge partners
Audience: wide variety of professionals from the creative industries
Workshops held both during and before PICNIC
Experimenting with new technologies, developing new products and services, involving the audience in product development, etc
Results shown and demonstrated during PICNIC
Investors, speakers, entrepreneurs and media companies to act as expert panels .