Context is King - by Felix Petersen

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Location based Services have entered the mainstream. Personal Navigation Devices in cars are ubiquitous and personal navigation on the phone is already a big business. Nokia alone is going to have over a hundred million GPS enabled devices across the whole product range in the market by 2010, challenges like battery live and slow positioning technology have been solved to a satisfying extent.

Now Location based services are about to get social, considered by some as the holy grail of LBS. Everyone is in the starting blocks to grab a piece of the pie, innovative start-ups, the operators with millions of customer relations and the handset manufacturers who put the ultimate gateway in our hands. And why are the big ones like Facebook missing the train so far? What is the ecosystem going to look like and how do we overcome major obstacles including privacy, signal vs. noise and user experience on the fourth screen?

Felix Petersen is giving his perspective on things, both as co-founder of one of the pioneering startups in this space and as an employee of the dominating handset manufacturer aggressively pushing towards a vertically integrated end user experience.

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  • Context is King - by Felix Petersen

    1. © 2007 Nokia Context Is King – Ingredients for the Geoweb Felix Petersen
    2. Hi, I´m Felix
    3. Plazes
    4.  
    5. Nokia
    6.  
    7. Plazes + Nokia
    8. Social Activities Context Based Services Head of
    9. The Promise of the GeoWeb Stay Close to Your Friends Stay close to your friends and plan joint activities Discover and Share Places Find and Add Cool Places, and Recommend to Others Record & Share Your Life Record hikes, and journeys and share or relive your life Connected Guidance Reach any place on any terrain on time by foot and by car
    10. Remember 1998 ?
    11. People can see where I am ? That´s Creepy !
    12. Cool, I can finally track my friends wherever they are.
    13. Great, I can push an ad or coupon to anyone passing my store !
    14. This won´t help:
    15. What it takes to build the GeoWeb Location Detection Mapping Social Objects
    16. Location Detection Technologies Available: <ul><li>GPS </li></ul><ul><li>A-GPS </li></ul><ul><li>Wifi localisation </li></ul><ul><li>Cell localisation </li></ul><ul><li>Cell Triangulation </li></ul>
    17. What does Location Detection solve?
    18. Location Detection = Lat/Lon+ Time lat 38.74858 / lon – 9.20258
    19. Added to existing social objects, location can add valuable context and filters.
    20. What does Location Detection solve?
    21.  
    22. Other objects: emails? music tracks? ...
    23. Location Detection Challenges <ul><li>Battery Life </li></ul><ul><li>Probing Frequency </li></ul><ul><li>Pattern Detection </li></ul><ul><li>Background Processes </li></ul>
    24. Location Detection vs.
    25. What it takes to build the GeoWeb Location Detection Mapping
    26. Mapping provides context and rules lat 38.74858 / lon – 9.20258
    27. Mapping enables Routing and Navigation
    28. Personal Navigation is already a mass market today.
    29. Mapping Data will constantly improve
    30. Mapping Data will constantly improve
    31. Mapping Data will constantly improve Drive Walk Create, Collect & Share Usecase „ Get from A to B“ „ Discover the area“ „ My personal map“ Car Vector Maps (street geometry, ~200 attributes, Basic POI) Pedestrian/City Maps ( ~50 attributes, 3D Landmarks) Terrain maps Satellite/Areal Images Location/Places/Events (user generated) Public transportation
    32. What it takes to build the GeoWeb Location Detection Mapping Social Objects
    33. Social Connections happen through Social Objects
    34. Social connections happen through Social Objects
    35.  
    36. Social Objects connect people Person 1 Person 2
    37. Social Objects connect people Person 1 Person 2 Social Object
    38.  
    39.  
    40. People are Objects too
    41. Web 2.0 is the web of Social Objects
    42. ... represents atomical data A Social Object ...
    43. ... is atomical A Social Object ...
    44. ... has a perma-linkable representation on the web A Social Object...
    45. ... has a perma-linkable representation on the web A Social Object...
    46. ... often provides a conversational canvas A Social Object ...
    47.  
    48. <ul><li>Social Object: </li></ul><ul><li>Atomic </li></ul><ul><li>Perma-linkable / Embeddable </li></ul><ul><li>Conversational Canvas </li></ul>
    49. So which new social objects emerge in the Geoweb ?
    50. What it takes to build the GeoWeb Places Location Detection Mapping
    51. Places are THE reference points of the Geoweb Google Earth
    52.  
    53.  
    54. Places Challenges <ul><li>Name Space Unification </li></ul><ul><li>Open vs. closed </li></ul><ul><li>Dupes </li></ul><ul><li>Lat / Lon -> Place Assignment </li></ul>
    55. What it takes to build the GeoWeb Traces Location Detection Mapping Places
    56. Traces are ideal container for attaching places and media
    57. What it takes to build the GeoWeb Activities Location Detection Mapping Places Traces
    58. Social Activities are on the intersection of time and Space
    59. Social Activities are on the intersection of time and Space
    60. Social Activities are on the intersection of time and Space
    61. So what can we build ?
    62. 1. Cool new apps: Lat / Lon -> &quot;This Picture was take here&quot; + Place -> &quot;Three of your friends are at this bar &quot; + Trace -> &quot;This Place I visited on my Italy Trip + Activity -> &quot;Five People you will run into at Shift&quot;
    63. Context-Response Opportunities along the past, present and future Past Present Future My Lifeline My friends Lifeline Meet Share: Location Microblogs Activities Feelings Planning Social Activities (Social Calendar) Social Presence (Friend Finder) Recording & Sharing Life (Social Media)
    64. <ul><li>2. Privacy: </li></ul><ul><li>Right now: Time & Relation </li></ul><ul><li>Future: Place-based privacy </li></ul><ul><li>Other Options: Chaffing, Granularity </li></ul>
    65. <ul><li>3. Advertising: </li></ul><ul><li>Targeting based on meaningful locations </li></ul><ul><li>Triggering upon Engagement </li></ul><ul><li>Turning Advertising into information </li></ul>
    66. What the Eco-System will look like In Devices On Desktop /PC Contextual Logic / Provacy API Layer Object Storage Object Publication Data Layer Object Creation API Layer
    67. [email_address]

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