Context is King - by Felix Petersen

Hi, I´m Felix

Plazes

Nokia

Plazes + Nokia

Social Activities Context Based Services Head of

The Promise of the GeoWeb Stay Close to Your Friends Stay close to your friends and plan joint activities Discover and Share Places Find and Add Cool Places, and Recommend to Others Record & Share Your Life Record hikes, and journeys and share or relive your life Connected Guidance Reach any place on any terrain on time by foot and by car

Remember 1998 ?

People can see where I am ? That´s Creepy !

Cool, I can finally track my friends wherever they are.

Great, I can push an ad or coupon to anyone passing my store !

This won´t help:

What it takes to build the GeoWeb Location Detection Mapping Social Objects

Location Detection Technologies Available:

GPS

A-GPS

Wifi localisation

Cell localisation

Cell Triangulation

What does Location Detection solve?

Location Detection = Lat/Lon+ Time lat 38.74858 / lon – 9.20258

Added to existing social objects, location can add valuable context and filters.

What does Location Detection solve?

Other objects: emails? music tracks? ...

Location Detection Challenges

Battery Life

Probing Frequency

Pattern Detection

Background Processes

Location Detection vs.

What it takes to build the GeoWeb Location Detection Mapping

Mapping provides context and rules lat 38.74858 / lon – 9.20258

Mapping enables Routing and Navigation

Personal Navigation is already a mass market today.

Mapping Data will constantly improve

Mapping Data will constantly improve Drive Walk Create, Collect & Share Usecase „ Get from A to B“ „ Discover the area“ „ My personal map“ Car Vector Maps (street geometry, ~200 attributes, Basic POI) Pedestrian/City Maps ( ~50 attributes, 3D Landmarks) Terrain maps Satellite/Areal Images Location/Places/Events (user generated) Public transportation

What it takes to build the GeoWeb Location Detection Mapping Social Objects

Social Connections happen through Social Objects

Social connections happen through Social Objects

Social Objects connect people Person 1 Person 2

Social Objects connect people Person 1 Person 2 Social Object

People are Objects too

Web 2.0 is the web of Social Objects

... represents atomical data A Social Object ...

... is atomical A Social Object ...

... has a perma-linkable representation on the web A Social Object...

... often provides a conversational canvas A Social Object ...

Social Object:

Atomic

Perma-linkable / Embeddable

Conversational Canvas

So which new social objects emerge in the Geoweb ?

What it takes to build the GeoWeb Places Location Detection Mapping

Places are THE reference points of the Geoweb Google Earth

Places Challenges

Name Space Unification

Open vs. closed

Dupes

Lat / Lon -> Place Assignment

What it takes to build the GeoWeb Traces Location Detection Mapping Places

Traces are ideal container for attaching places and media

What it takes to build the GeoWeb Activities Location Detection Mapping Places Traces

Social Activities are on the intersection of time and Space

So what can we build ?

1. Cool new apps: Lat / Lon -> "This Picture was take here" + Place -> "Three of your friends are at this bar " + Trace -> "This Place I visited on my Italy Trip + Activity -> "Five People you will run into at Shift"

Context-Response Opportunities along the past, present and future Past Present Future My Lifeline My friends Lifeline Meet Share: Location Microblogs Activities Feelings Planning Social Activities (Social Calendar) Social Presence (Friend Finder) Recording & Sharing Life (Social Media)

2. Privacy:

Right now: Time & Relation

Future: Place-based privacy

Other Options: Chaffing, Granularity

3. Advertising:

Targeting based on meaningful locations

Triggering upon Engagement

Turning Advertising into information

What the Eco-System will look like In Devices On Desktop /PC Contextual Logic / Provacy API Layer Object Storage Object Publication Data Layer Object Creation API Layer

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