Barcamp Twitter For Business By East Agile

Using Twitter for Business

Outline
What is Twitter?
Why to use Twitter for business?
How to use Twitter for business?
Tips
Twitter applications demo
Q&A

What is Twitter?
Social networking and micro-blogging service for friends, family, and co–workers to communicate and stay connected
Tweet: 140 characters message
Tweet can be sent and received via: Twitter website, SMS, Twitter applications (web, mobile, desktop)

Why to use Twitter for business?
Connect with others in the industry
Get instant access to what’s being said about organization and products
Stream of ideas and resources
Monitor what’s being said about customers
Promote products and services directly to a target audience

How to use Twitter for business?

Public Relation
Fantastic PR channel: global reach, endless connection, networking opportunity, promotion platform, immediate event planning and feedback
Others can pick up ideas and spread around
Twitter usernames are short => powerful way to introduce and pass along contact information

Public Relation (cont)
Tips:
Have a photo
Be helpful
Be valuable
Be balanced

Customer Service
Make business more accessible
Allow business to catch consumers in their moments of frustration and help them right away
Thank-you tweets give instant good public-relation buzz
Example: Comcast and Dell

Networking and Community
Easy to interact and connect with people and businesses sharing same interests and goal
Create a more open and flexible hiring environment for companies
You don’t have to talk to anyone whom you don’t want to

Offering Promotions and Products
The successful case of @DellOutlet
Tips:
Be interesting
Be accessible
Don’t hard sell
Don’t link spam
Follow the 90-10 advice

Promoting Bands and Artists
Take it offline
Share your content
Tweet on the go
Engage your fan base

Sharing Company Updates
Provide value to the Twitter community
Attach a real-world face to the account
Don’t spam

Conducting Research
Excellent tool for crowd-sourcing and focus-group research
Passive data
Active research
Close some pretty important gaps between supply and demand
Challenge: find reliable methods to analyze the data

4 Ways of Using Twitter
Direct:
PR, customer service, promotion and products …
Need to follow “best practices” to gain benefit
Indirect:
Let the employees tweet instead
Can have both positive and negative effects

4 Ways of Using Twitter (cont)
Internal:
Share ideas or communicate about current projects
Can have security issue
Inbound Signaling:
Twitter “listeners”
Keep track of what's being said about the company, products and the industry
Get early warnings of problems and to collect feedback on product issues or ideas

Useful Tips
Add a picture. Others want to see you
Have more than one twitterer at the company
Ask questions
When talking about products/services, make it useful. Give advice, blog posts, pictures …
Share the human side of the company

Useful Tips (cont)
Learn quickly to use the URL shortening tools
You don’t have to read every tweet.
Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation
Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.

Twitter Applications Demo
oneforty: Twitter applications online store
Stwittergy: Twitter business analysis
140h.me: Twitter business promotion

oneforty

Stwittergy

140h.me

References
Brogan, C., 2008, "50 Ideas on Using Twitter for Business" . Available at: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business [Accessed December 7th 2009]
Fitton, L., 2009, "Twitter For Dummies" . Wiley Publishing, Inc
Grove, J. V., 2009, "40 of the Best Twitter Brands and the People Behind Them" . Available at: http://mashable.com/2009/01/21/best-twitter-brands/ [Accessed December 8th 2009]
Jantsch, J., 2009, "Using Twitter for Business" . Available at: http://www.johnjantsch.com/TwitterforBusiness.pdf [Accessed December 8th 2009]
Perez, S., 2009, "4 Ways Companies Use Twitter for Business" , Available at: http://www.readwriteweb.com/enterprise/2009/03/4-ways-companies-use-twitter-for-business.php [Accessed December 7th 2009]

Barcamp Twitter For Business By East Agile

by Thảo Nguyễn on Dec 14, 2009

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Barcamp Twitter For Business By East Agile — Presentation Transcript