Barcamp Twitter For Business By East Agile
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Barcamp Twitter For Business By East Agile






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  • Not having a picture make you look like a spammer to followers. In fact, studies have shown having a photo boost following rate by approximately 80%. Watch for conversations about topics relevant to the business and provide solutions, ideas to help those conversations This can be done by providing interesting links, topics or even offer some incentives to followers Don’t link spam your followers. On Twitter, overly aggressive promotions can slow your progress and reduce your audience. The ratio 90-10
  • Recruiter can observe potential candidates while they talk about what they know and get referrals from people who know them, and introduce themselves –all in real time On the other hand, candidates can also get more information about job opportunity
  • By using the Twitter account @DellOutlet, Dell has given away discount to its followers and those discounts have generated over 1 M in revenue

Barcamp Twitter For Business By East Agile Barcamp Twitter For Business By East Agile Presentation Transcript

    • Using Twitter for Business
  • Outline
    • What is Twitter?
    • Why to use Twitter for business?
    • How to use Twitter for business?
    • Tips
    • Twitter applications demo
    • Q&A
  • What is Twitter?
    • Social networking and micro-blogging service for friends, family, and co–workers to communicate and stay connected
    • Tweet: 140 characters message
    • Tweet can be sent and received via: Twitter website, SMS, Twitter applications (web, mobile, desktop)
  • Why to use Twitter for business?
    • Connect with others in the industry
    • Get instant access to what’s being said about organization and products
    • Stream of ideas and resources
    • Monitor what’s being said about customers
    • Promote products and services directly to a target audience
  • How to use Twitter for business?
  • Public Relation
    • Fantastic PR channel: global reach, endless connection, networking opportunity, promotion platform, immediate event planning and feedback
    • Others can pick up ideas and spread around
    • Twitter usernames are short => powerful way to introduce and pass along contact information
  • Public Relation (cont)
    • Tips:
      • Have a photo
      • Be helpful
      • Be valuable
      • Be balanced
  • Customer Service
    • Make business more accessible
    • Allow business to catch consumers in their moments of frustration and help them right away
    • Thank-you tweets give instant good public-relation buzz
    • Example: Comcast and Dell
  • Networking and Community
    • Easy to interact and connect with people and businesses sharing same interests and goal
    • Create a more open and flexible hiring environment for companies
    • You don’t have to talk to anyone whom you don’t want to
  • Offering Promotions and Products
    • The successful case of @DellOutlet
    • Tips:
      • Be interesting
      • Be accessible
      • Don’t hard sell
      • Don’t link spam
      • Follow the 90-10 advice
  • Promoting Bands and Artists
    • Take it offline
    • Share your content
    • Tweet on the go
    • Engage your fan base
  • Sharing Company Updates
    • Provide value to the Twitter community
    • Attach a real-world face to the account
    • Don’t spam
  • Conducting Research
    • Excellent tool for crowd-sourcing and focus-group research
      • Passive data
      • Active research
    • Close some pretty important gaps between supply and demand
    • Challenge: find reliable methods to analyze the data
  • 4 Ways of Using Twitter
    • Direct:
      • PR, customer service, promotion and products …
      • Need to follow “best practices” to gain benefit
    • Indirect:
      • Let the employees tweet instead
      • Can have both positive and negative effects
  • 4 Ways of Using Twitter (cont)
    • Internal:
      • Share ideas or communicate about current projects
      • Can have security issue
    • Inbound Signaling:
      • Twitter “listeners”
      • Keep track of what's being said about the company, products and the industry
      • Get early warnings of problems and to collect feedback on product issues or ideas
  • Useful Tips
    • Add a picture. Others want to see you
    • Have more than one twitterer at the company
    • Ask questions
    • When talking about products/services, make it useful. Give advice, blog posts, pictures …
    • Share the human side of the company
  • Useful Tips (cont)
    • Learn quickly to use the URL shortening tools
    • You don’t have to read every tweet.
    • Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation
    • Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
  • Twitter Applications Demo
    • oneforty: Twitter applications online store
    • Stwittergy: Twitter business analysis
    • Twitter business promotion
  • oneforty
  • oneforty
  • oneforty
  • oneforty
  • oneforty
  • Stwittergy
  • Stwittergy
  • Stwittergy
  • Stwittergy
  • Stwittergy
  • Stwittergy
  • References
    • Brogan, C., 2008, "50 Ideas on Using Twitter for Business" . Available at: [Accessed December 7th 2009]
    • Fitton, L., 2009, "Twitter For Dummies" . Wiley Publishing, Inc
    • Grove, J. V., 2009, "40 of the Best Twitter Brands and the People Behind Them" . Available at: [Accessed December 8th 2009]
    • Jantsch, J., 2009, "Using Twitter for Business" . Available at: [Accessed December 8th 2009]
    • Perez, S., 2009, "4 Ways Companies Use Twitter for Business" , Available at: [Accessed December 7th 2009]
  • Q&A