Major players we’ll focus on are Facebook, Twitter and LinkedIn
30% of all U.S. Internet users visit Facebook 72% of all 18-24 year olds in the U.S. go to Facebook.com 35% of all 25-34 year olds in the U.S. go to Facebook.com
The latest numbers from Nielsen Online indicate that Twitter grew 1,382% year-over-year in February. The growth is coming from older adults. According to Forrester Research, use of social media among those 35 to 54 jumped 60 percent in the last year. When Twitter became popular, teenagers already had their favorite Web sites for communicating, so they were not interested in a new one. The people who discovered Twitter were adults who were new to social networking.
Ashton Kutcher has over 3.5 million followers. He is now a rival to most major TV shows in terms of the size of his audience.
Users WANT to have a relationship with brands, but this is being missed because marketers are not looking in the right places. There are users who are forming communities about their job searches and careers. As well as users who are talking about the same brands you are working with.
Users are also creating communities around professional groups...here’s a look at a few.
Change the traditional job description when appropriate and specific to opportunities • “ Crowdsourcing” is becoming the new job board! • Don’t be afraid to adjust course • Take calculated risks
“ She’s the kind of girl who climbed the ladder of success wrong by wrong.” - Mae West
MIHS micro-site example: Ad Strategies created the site to engage talent for MIHS Syndicate (verb): to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places RSS = Real Simple Syndication
Evangelists vs. A Feasible Corporate IT Policy - Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water.
Encourage & Promote Executive Sponsorship Why It Matters? • Exposes company culture • Showcases employer of choice status • Identifies company as “innovative” • Executive sponsorship is also a retention strategy
This slide answers the “Top 3” social media monitoring sites bullet in the promo.
Recent research data shows the difference in over 100,000 workers internet activity at 80 Mid size companies =
A recent study by a New Jersey-based Jump Start Media has revealed that increasingly, hiring managers are turning to -- and even depending on -- social media sites for identifying and researching job candidates for meeting their hiring needs. After polling 100 hiring managers at small, mid-sized and large companies -- on how social media is being used in the hiring process, Jump Start found that
Privacy Investing in unproven vendors Employees wasting the co. time Twitter shuts down! Solutions: Social recruiting oration should be viewed no differently than existing collaboration models (i.e. email, meetings, etc) • Identify top 5-10 “worst case scenarios” and build contingencies • Embrace and prepare for failure
Creating Rationale & Justification • Focus on proficiency instead of technology “tools” or “platforms” • Identify potential impact to all business units (marketing, service, HR, etc) • Look for synergy and unification vs. siloed build out
The “How To’s” of Social Media Presented by Lizz Pellet With contributions from: Susan Leverentz, SPHR, Senior Partner, Ad Strategies Elaine Orler, President, Talent Function Group Jason Corsello, Vice President, Knowledge Infusion
How to utilize these platforms in your recruitment activities
What is Social Media? Social media has created a fundamental shift in the way people communicate via real-time conversations online. Key Social Platforms Blogging Micro Blogging RSS Social Networking Chat Rooms Message Boards Podcasts Video/Photo Sharing
Social Networking: any application or Web site that links communities of people together through the ability to upload and share media such as photos, videos and bookmarks, blogs, or to message or link with friends, or to make new ones.
LinkedIn is Most Popular Social Network for Recruiters
Networks must be tracked and “owned” by someone in your organization.
Use “ Company Buzz ” on LinkedIn (FREE), or sites like Radian6 ($$) & ScoutLabs ($$)
How Are Your Employees Communicating? Fourth quarter, 2008 FaceTime data collection IT Manager estimate usage vs actual usage % of IT that thought the app was being used % of locations that showed app usage Social networking 60% 100% Instant Messaging (IM) 66% 100% Web based IM 35% 97% Streaming Audio/Video 80% 94% IPTV (internet protocol television) 10% 100% P2P file share 54% 96% Web conferencing 82% 83%