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Inteligencia E Trade Marketing

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Transcript

  • 1. INTELIGÊNCIA TRADE MARKETING: DO PLANEJAMENTO AO PDV
  • 2. A evolução do mercado Antigamente... O fluxo da facilidade
  • 3. A indústria criava seus produtos, o varejo distribuía e o consumidor comprava A procura excedia a oferta
  • 4. O cenário começa a mudar...