Princeton Montgomery

Slide 1: Kathryn Montgomery School of Communication American University

Slide 2: Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet MIT Press, 2007

Slide 9: Defining Users “Not just adopting the Internet, but internalizing it.”

Slide 10: Uniquely tailored to key developmental needs • Identity exploration • Self-expression • Relationship with peers • Autonomy

Slide 13: Social Networks

Slide 14: Social Network Usage • 4 in 10 youth ages 8-21 - visited a social networking site in the last week • Increase in 35% from previous year • Second most frequently mentioned online activity • Percentage of 10-12 year olds on social networking sites doubled from 9% in 2006 to 22% in 2007.

Slide 15: Identity Exploration • “Writing themselves into being”

Slide 16: Relationships • Altering nature of friendship • Blurring of public & private • Gender differences

Slide 17: Parents & Family

Slide 18: Stranger Danger

Slide 20: Privacy Controls

Slide 21: Social Networks & Activism

Slide 25: Privacy and Behavioral Targeting

Slide 26: Facebook Beacon

Slide 28: Mobile Social Networks - Frengo.com

Slide 29: Mobile social networks “Veepers” - virtual personality applications

Slide 32: Kathryn Montgomery School of Communication American University