Comms at JISC
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Presentation on how the Comms Team works at JISC to the e-Infrastructure Programme Meeting in February 2008.

Presentation on how the Comms Team works at JISC to the e-Infrastructure Programme Meeting in February 2008.

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Comms at JISC Presentation Transcript

  • 1. e-Infrastructure Programme Workshop JISC Communications & Marketing What we do, and how we can work with you Alice Gugan Communications Co-Ordinator 7 th February 2008 02/06/09 | Supporting education and research | Slide
  • 2. JISC Communications and Marketing – What do we do?
    • Reinforce JISC’s role in providing world-class leadership in the innovative use of ICT to support education and research
    • Disseminate programme, cross-programme and corporate messages
    • Support projects in their dissemination work, where possible
  • 3. What do we do?
    • Event Management
      • e.g. JISC Conference, All Hands Meeting,
      • On-Line Educa, ALT, UCISA
    • Design Print and Production
    • e.g. JISC Inform, Annual Review, Briefing Papers,
      • Collections Catalogues, Programme documents
      • Electronic - web, blogs & wikis, video,
      • animations and podcasts
  • 4. Public Relations
    • Press releases, articles, interviews
    • Strategic Briefing Papers
    • Press and media relations
  • 5. Partnership - Partners
    • National
      • Becta
      • British Library
      • HE Academy
      • ALT
      • (Associate)
      • Digital Libraries Federation
      • (Associate)
    • International
      • DEST
      • (Australia)
      • Internet 2
      • (US)
      • Knowledge Exchange
      • (UK, NL, D, DK)
      • Ministry of Education
      • (NZ)
      • SURF Foundation
      • (NL)
  • 6. Communications Planning - Strategies Introduction Identify JISC Strategic Priorities Identify Activity Areas Audiences Routes Messages To Planning Themes The process Which priorities are being worked to? ‘ Clumps’ of work What do you want to say? Segmentation Good and bad ways to access audiences Identify messages against segments
  • 7. Communications Planning - Activity Plans Strategy Output Timeline Explode Individual Outputs Individual Vehicle Timelines Creative Briefs Prepare Strategy, Plan and Budget Summary Document Key Milestones Map outputs against priorities, themes, audiences, messages etc Identify timescales, actions, responsibilities, budgets etc Develop briefs for each activity Summary documents, calendars and budgets
  • 8. Typical Activities - Corporate
    • JISC Strategy, Annual Review, JISC Inform,
    • Members Handbooks, Strategic Briefings
    • JISC Conference
    • Board and Committee Members Briefings
    • Partnership Activity
    • Press & Media Activity
  • 9. Typical Activities – Programme
    • Briefing Papers on specific developments
    • All Hands Meeting
    • Conferences, workshops and seminars
    • Multimedia, eg, videodemos
    • Press & Media
    • Seeking new ways to work with partners,
    • eg. Research Councils and Learned Societies
  • 10. How can we work with you?
    • Provide demo opportunities at the JISC Conference and All Hands Meeting
    • Send news items and updates – and write articles – on your project in JISC Inform, and publish podcast interviews
    • Help with wider press coverage
    • Provide fora for mixing with other projects, eg. Joint Programmes Meeting
    • Synthesise your work with that of other projects in briefing papers and other publications
  • 11. And lastly….
    • We always need news !
    • Further contacts:
    • Communications planning: Alice Gugan – [email_address]
    • PR: Philip Pothen – [email_address]
    • Web, publications, use of JISC logo: Greg Clemett – [email_address]
    • http:// www.jisc.ac.uk/aboutus/marketing_toolkit/logo.aspx