Vive Overview


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This is an overview of Vive's employee health engagement platform.

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  • - Brief Introductions - Jennifer, Mark and I bring deep domain knowledge success in consumer, mobile and healthcare …
  • New developments are coming out of persuasive technology research to get employees to follow through on daily health activities which can improve their health. Our innovative service combines the convenience of mobility, the power of human intervention, and the appeal of gaming, to motivate people to follow though on their daily health activities. Vive makes it fun for employees and their dependents to “get it done” through group health and wellness challenges coupled with a humorous coaching voice and game-like status and rewards. OUr team brings Deep domain knowledge in healthcare, mobility, gaming and consumer software.
  • We are currently experiencing a perfect storm driving the need for health engagement caused by the increasing cost of healthcare and the understanding that a large portion of costs can be avoided through changes in behavior. employers now recognize that employees play an active role in generating many healthcare costs and they are beginning to demand that employees play a more active role in reducing costs by taking on more of the responsibility for their health As a result, for the first time in a long time, people are now ready to own their health
  • Research and results from thought leaders are pushing a move to health engagement by making health personal , social, and mobile.There is an Explosion. In mobile and social technologies that can be leveraged to improve health engagement.
  • No new hardware or devices are needed, everyone has a phone
  • Vive’s innovative technology is fun, consumer-oriented, and elegantly simple. It is also private for the user which we believe is a key requirement for employees to engage with it. Our focus on daily health activities and competitive health challenges using a mobile-first, consumer-oriented approach gives Vive a persistent presence with the user to drive engagement and improved health behaviors. Additionally, our focus on coaching, social engagement, and challenges, allows for a sustainable reward system that will appeal to a large portion of the employee and dependent population
  • Here are some examples of our coaching voice, which we believe is distinctly different from anything coming out of traditional employee benefit programs provided by companies or their insurance carriers. We integrate this voice into everything we do to engage employees which includes the elements shown on the slide.
  • We see a market opportunity helping 25-60 year old people own their health 150 M, typically dealing with multiple health conditions, medication compliance and quality of life challenges we are focused on the majority who are neither completely healthy or require routine medical attention.
  • Vive is a tool which can enable success for existing health and wellness initiatives by truly engaging the employee with a simple, 24/7 accountability partner. We can improve accountability with existing health and wellness programs For example: incentives, fitness programs, disease management Vive supports and enhances an internal culture of wellness and peer-to-peer support within organizations Vive usage can be integrated into existing incentive programs
  • There is a lot of wind at our backs by going to corporate. We are in the midst of a wellness tsunami. We offer a cost-effective, personalized coaching experience for the entire employee base Corporations are desperately looking cost-effective employee engagement tools
  • Vive Overview

    1. 1. Innovative Platform for Health Engagement
    2. 2. Company Overview <ul><li>The best low-cost solution for health engagement </li></ul><ul><ul><li>Vive drives changes in daily health behaviors by making it simple, fun, and rewarding . </li></ul></ul><ul><ul><li>Vive’s service offers health challenges and virtual coaching through text messaging, email, and a web application . </li></ul></ul><ul><ul><li>Pricing: Low PEPM pricing (includes dependents for free) </li></ul></ul><ul><li>Headquarters: Menlo Park, CA </li></ul><ul><li>Founded: November , 2008 </li></ul><ul><li>Executive Team </li></ul><ul><ul><li>CEO/Founders: Doug Keare </li></ul></ul><ul><ul><li>CMO/Founder: Jennifer Gill Roberts </li></ul></ul><ul><ul><li>CTO: Mark Fussell </li></ul></ul>Copyright © 2009 Vive Solutions, Inc. All rights reserved.
    3. 3. The Need for Health Engagement <ul><li>Corporate healthcare costs are rising over 9 % per year and represent over 50% of corporate profits. </li></ul><ul><li>Corporate obesity, diabetes and other chronic disease trends are getting worse year over year. </li></ul><ul><li>Over 70% of costs are driven by employee behaviors causing companies to focus increasingly on prevention and behaviors. </li></ul><ul><li>Corporations are spending billions of dollars on health and wellness management with current solutions engaging less than 10% of employees. </li></ul>Copyright © 2010 Vive Solutions, Inc. All rights reserved.
    4. 4. Evolution of Wellness <ul><li>Health Fairs: </li></ul><ul><li>Awareness </li></ul><ul><li>Health Screening: </li></ul><ul><li>Baselining and risk stratification </li></ul><ul><li>Classes: </li></ul><ul><li>Education </li></ul><ul><li>Fliers and Booklets: </li></ul><ul><li>Information sources </li></ul>Traditional <ul><li>Web Portals: </li></ul><ul><li>Better information access </li></ul><ul><li>Webinars: </li></ul><ul><li>Lower cost and convenient </li></ul><ul><li>Web-based tools: </li></ul><ul><li>Tracking </li></ul><ul><li>Health Coaching/DM </li></ul><ul><li>Intervention for high risk employees </li></ul>Health Coaching and Education Health Engagement <ul><li>Community/Facebook </li></ul><ul><li>Drive group dynamic </li></ul><ul><li>Drive fun and entertainment </li></ul><ul><li>Mobility/Messaging </li></ul><ul><li>Frequent touch points </li></ul><ul><li>Gaming </li></ul><ul><li>Competitive </li></ul><ul><li>Fun, social, rich visuals </li></ul><ul><li>Incentives and Rewards </li></ul><ul><li>Flexible, tailored to culture and situation </li></ul>Copyright © 2009 Vive Solutions, Inc. All rights reserved. One Size Fits All Leverage Technology: Intervention and Education Personal, Social, Mobile
    5. 5. The key to improving employees’ health engagement is already in their hands … Copyright © 2009 Vive Solutions, Inc. All rights reserved..
    6. 6. Vive challenges users to make small incremental changes to their daily health activities. <ul><li>Challenges </li></ul><ul><ul><li>Physical activity, nutrition, wellness, weight loss </li></ul></ul><ul><li>Coaching </li></ul><ul><ul><li>Funny, encouraging voice </li></ul></ul><ul><ul><li>Right message at the right time </li></ul></ul>Copyright © 2010 Vive Solutions, Inc. All rights reserved.
    7. 7. Vive Challenges Bring Social Engagement to Health and Wellness Copyright © 2009 Vive Solutions, Inc. All rights reserved.. <ul><li>Challenges allow for sharing and competition on specific activities </li></ul><ul><li>Any number of groups or teams allowed, simple to administer </li></ul><ul><li>Weekly, monthly, or specific duration </li></ul><ul><li>Can be linked to Engagement Points and Incentives/Rewards </li></ul>
    8. 8. Vive’s Coach works on Smart Phones and through Text Messaging Copyright © 2009 Vive Solutions, Inc. All rights reserved. 11:30 AM: Sue, you’re in second place in the walking challenge! You go girl! Don’t forget to walk. 2:00 PM: Sue, please take your Lipitor. [Response: Y] 8:00 AM: Sue, how’s your muffin top? What’s your weight today? [Response: 160 ] 7:00 AM: Sue, fuel up - eat breakfast! Tip: Fiber-based cereal is the perfect breakfast and can lead to as much as a pound a week of weight loss. 5:00 PM : Sue, you didn’t get an opportunity to exercise today. Tip: Take a 20 minute walk before dinner or eat an extra vegetable at dinner instead of a starch to reduce your calorie intake. 2:00 PM: Sue, stay away from the vending machine, eat your healthy snack!
    9. 9. Vive’s Coaching Messages and Visuals Make it Fun to “Get it Done” <ul><li>Fun Bite-Size Health Tips: practical, fun, timely, actionable text messages or emails </li></ul><ul><li>Intelligent Reminders: Reminders include content to increase motivation and ability to get it done </li></ul><ul><li>Weekly Report: Report lets users know how they are doing and provide some advice for the week ahead </li></ul><ul><li>Challenge News: News includes content and visuals for achievement and status </li></ul>Copyright © 2009 Vive Solutions, Inc. All rights reserved. Gwen, there are only 3 days left in the week and you wanted to get to the gym 3 times. Get crackin’! Yo Walkmmaster, you’re leading the Step-it-Up challenge! You’ve logged 67,000 steps in 7 days. Keep it up. <ul><ul><li>Knock Knock. Who’s there? Your love handles. Time to go for a walk. </li></ul></ul>
    10. 10. Admin Tools Copyright © 2010 Vive Solutions, Inc. All rights reserved.. <ul><li>Track usage and history (all data aggregated and de-identified </li></ul><ul><li>Visibility into employee health interests, activities, and types of engagement (which features used) </li></ul><ul><li>Ability to create and manage corporate or group challenges </li></ul><ul><li>Ability to create sub-groups (departments, offices, etc.) </li></ul>
    11. 11. Who’s it for? Completely Healthy Severe Chronic Disease At Risk ( Vive Target ) Copyright © 2009 Vive Solutions, Inc. All rights reserved. <ul><li>Employees and dependents with a good understanding of what they should do but need help doing. </li></ul><ul><li>Typically dealing with 2-3 health concerns: </li></ul><ul><ul><li>Weight management, pain, hypertension, maternity, sleep/GI disorders, asthma… </li></ul></ul>
    12. 12. Vive Can Increase Engagement in Existing Health And Wellness Programs Ergonomics and Workers’ Comp Health Assessment Disease Management Employee Incentives Web Tools Diet and Fitness Programs Copyright © 2009 Vive Solutions, Inc. All rights reserved.
    13. 13. Vive is Low-cost, Low Burden and Drives Employee Engagement <ul><li>Brings “fun” to the healthcare dialogue </li></ul><ul><ul><li>Group and personal challenges help employees share, find support, and develop camaraderie around their health </li></ul></ul><ul><li>Drives employee engagement and accountability </li></ul><ul><ul><li>Helps employees create a daily health game plan </li></ul></ul><ul><ul><li>Enables employees to link their game plan to other health and wellness programs: fitness, web coaching, weightwatchers, pre-natal, ergonomics, incentives </li></ul></ul><ul><li>Very low burden on HR. Vive is stand-alone and easy to manage through corporate admin tool. </li></ul>Copyright © 2009 Vive Solutions, Inc. All rights reserved.
    14. 14. Vive Delivers What Corporations Need Copyright © 2010 Vive Solutions, Inc. All rights reserved. Vive confidential. <ul><li>Account Management </li></ul><ul><ul><li>Assist in launching Vive and developing communication materials </li></ul></ul><ul><ul><li>Share best-practice ideas from other customers </li></ul></ul><ul><ul><li>Provide on-going support in integrating with other health, wellness, and employee engagement initiatives </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>Provide a Vive/Facebook page devoted to the customer to drive increased community opportunities around health and wellness </li></ul></ul><ul><ul><li>Provide interface to allow employees to join together to create their own challenges or groups on Vive </li></ul></ul><ul><li>Administrative interface </li></ul><ul><ul><li>Review engagement statistics, usage patterns, and grass-roots interests </li></ul></ul><ul><ul><li>Launch and administer Corporate Challenges </li></ul></ul>
    15. 15. Vive makes it fun and easy for employees to pay attention to their health.