2 I Facts and Figures 2008 Facts and Figures 2008 I 3
Unified communications Siemens Enterprise Communications
The fundamental idea behind unified communications is to Every day, more and more companies
consolidate the currently diverse end-user devices and com- and institutions are making the switch
munication applications for our customers. Communications to unified communications, integrating
technology as software and the utilization of broadband IP single-source communications into their
networks allow applications like telephony, video conferencing, business processes, and thereby ensuring
as well as messenger and collaboration tools to be combined their competitive edge.
on standardized user interfaces and integrated in business Making this happen requires a reliable
process applications. partner – like Siemens Enterprise Com-
munications. We provide our customers
around the world with software and
hardware, and we help them make the
Open Communications, our solution
based on open standards, has made
Siemens Enterprise Communications
one of the world’s most innovative and
successful providers of unified commu-
nications and its integration into business
Gerhard Thomas Reinhard
Otterbach Zimmermann Benditte
CMO COO CFO
Our vision 8
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Siemens Enterprise Communications
With total revenues of €3.1 billion in fiscal year 2007, Siemens
Enterprise Communications is one of the world’s leading
providers of communications solutions for companies and
institutions of all sizes in all industry sectors.
Siemens Enterprise Communications is the partner of choice
for companies who are ready to replace traditional telecom-
munications systems and integrate unified communications
technologies into their business processes.
Two factors promise outstanding customer satisfaction: Open
Siemens AG Communications guarantees compatibility with technologies
Siemens AG (Berlin and Munich) is a global powerhouse in used by the customer. Open Communications enables Open-
electronics and electrical engineering, operating in the industry, Path to optimally orient itself to each customer’s individual
energy and healthcare sectors. migration concept. OpenPath will enable the best-possible
adaptation of the integration process to the customer’s indi-
The company has around 400,000 employees (in continuing vidual requests.
operations) working to develop and manufacture products,
design and install complex systems and projects, and tailor a More than 15,000 highly qualified employees in 80 countries
wide range of solutions for individual requirements. can provide a comprehensive portfolio consisting of software,
network components, and end-user devices as well as ICT con-
For over 160 years, Siemens has stood for technical achieve- sulting, system integration support, and services.
ments, innovation, quality, reliability and internationality. In
fiscal year 2007, Siemens had revenue of €72.4 billion and
income from continuing operations of €3.9 billion (IFRS).
6 I Facts and Figures 2008 Facts and Figures 2008 I 7
Key financial data for FY 2007
Siemens AG1 Siemens Enterprise
Revenue (in billions of €) 72.4 3.10
Incoming orders (in billions of €) 83.9 3.11
Employees (thousand) 400 15
Countries 190 80
R&D in % of revenue 4.7 7.2
Performance data 1 Figures are for continuing operations only.
160 years of experience in telecommunications
70 % of all Global 500 companies use our solutions
Siemens Enterprise Communications Regions
> 3,000 sales partners
> 1 million direct and indirect customers
2.5 million connections and workpoints within
Managed Service contracts
42 million connections and workpoints overall
Siemens Enterprise Communications worldwide:
directly active in more than 80 countries.
8 I Facts and Figures 2008 Facts and Figures 2008 I 9
We boast three major advantages:
1. Open Communications
The types of telephones and computers a company uses and
the existing infrastructure are totally irrelevant to us. In con-
trast to proprietary systems available on the market, our open
standards-based approach can be used with practically all
conventional solutions sold by well-known suppliers.
The name of our vision is “LifeWorks”: We firmly believe that
good technology will make life easier in this communications We promise our customers that we will deliver a custom-fit
age. We therefore continuously seek to bundle people’s daily migration resulting in unified communications. We offer con-
communications needs at their workplace, at home and when sulting, software, devices, customer support, updates, anytime
traveling, on PCs, PDAs, or other end-user devices into a assistance, and periodic cost overview reports – all from a single
positive experience that allows people to forget about the source.
technology behind it all.
3. You can start right now
On the integrated corporate communications market, Open Siemens has 160 years of experience in telecommunications.
Communications allows us to offer the world’s leading portfolio We are entering the digital age backed by our successes and
containing solutions, products, customer support, and inte- by taking our traditional business into the IP world.
gration services. Right now, our customers can already function entirely using
IP or they can continue using their existing systems through a
sophisticated synthesis of analog and digital realms. That’s
what unified communications can do today.
On the go Campus Home
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We are the right partner for the smooth integration of unified
communications into business processes and organizational
structures of companies and institutions of every size and in
all industries. For example, Siemens Enterprise Communications
offers solutions for the automotive, chemical, pharmaceutical,
finance, hospitality, healthcare, and event and venue industries.
By means of Open Communications, we support our custo-
mers’ objectives. Our present portfolio containing soft-
ware, network components, and end-user devices as well
as system integration services and customer support pro-
vides them with innovative solutions for all areas of voice
and data communications.
Customer Objectives Solution Areas
Gain new customers
Integration of SIP-based voice communications in a
Maintain and expand IT Telephony company-wide IT service environment (SOA) that is
Increase customer base provided in primary data centers.
Unified Com- Improved employee drive and productivity in processes
to satisfy customers.
Improved utilization in
Decreased direct opera-
operating Setting up innovative and dynamic companies and
ting costs Mobility deploying their employees by means of virtual teams, con-
text management, attendance and preference indicators.
Lower supplier costs
Ensures your customer support staff has location-
Greater management Customer independent access to employees and information within
effectiveness your company as well as improved responsiveness to
Corporate customer requests.
Compliance / risk
Protects your company from all attacks and safeguards
operations even in disaster-type incidents.
Use of existing systems
Consolidation or repla-
Allows for the differentiation of business areas, shoring
Asset cement of systems Service up a company’s competitive advantages, and preparing for
efficiency growth while the communications solutions are operated
Improved use of capital Management
as need-based hosted IT services.
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Siemens Enterprise Communications received the Innovation
Award from Technology Marketing Corporation and the Internet
Telephony magazine in 2007 our application OpenScape, the
Best of CEBIT Award for HiPath Mobile Connect (our fixed
mobile convergence solution), as well as the International
Forum’s Design Award for the OpenStage telephones. Two of
Customers our combination PBX/IP communications systems in the
HiPath line as well as the BizIP line of telephones received the
“Best Buy Award” from the “What to Buy for Business” monthly
“The ability to support our customers and communicate with
them is critical to Shimano. We want to ensure that quality is In 2006, Frost & Sullivan also nominated Siemens Enterprise
also reflected in our customer service. Our new communications Communications as the European market leader in corporate
system supports us fully in fulfilling this requirement.” telephony. Their choice confirmed our leadership position on
Bill Crane the IP telephony device market and that our strategy was
Communications Manager successful.
Shimano American Corp
The HiPath 8000 real-time IP system has won numerous industry
awards such as “InfoWorld 2006 Technology of the Year” and
“Best of Interop” at the biggest enterprise technology trade show
“Siemens Enterprise Communications’ experience and expertise in the U.S.
in regard to competitive managed services persuaded us to opt
for Siemens as our preferred partner.”
IS Sourcing Manager
“With its HiPath 8000, Siemens offers the best SIP
communications solution on the market.”
Head of Network Services
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LifeWorks LifeWorks is our vision in regard to unified com-
munications and unified communications Applications to
increase the efficiency of business communities.
Open Communications Our approach to standardized, seam-
less communications based on open products and services.
OpenPath OpenPath is our migration strategy for making
Within the scope of its worldwide operations, Siemens Enterprise the switch to Open Communications at a pace that is ideally
Communications contributes actively to the sustained, long-term tailored to any company.
protection of natural resources.
Unified communications (UC) This term refers to the inte-
Open Communications increases eco-efficiency gration and automation of all (corporate) communications.
by providing comprehensive communications capabilities that
SIP This is an acronym for Session Initiation Protocol, which
span the world. These in turn can significantly decrease the
number of business trips required, thereby reducing costs and is a network protocol to set up a communications meeting
the environmental impact of various transportation modes. The between two or more participants and is frequently applied in
same positive effect is achieved by at-home workstations that IP telephony.
are integrated into a company’s networks and allow for a pro-
SOA (Service-oriented Architecture) A concept pertaining the
gressive work-life balance. As a result, companies need less of
an operating surface area, and less energy for air-conditioning provision of services and functionalities in the form of cus-
and lighting. The centralized data center approach embodied tomer service.
in the HiPath 8000 requires fewer servers than other network-
VoIP (Voice over Internet Protocol) IP-based telephony
based VoIP solutions and thus also 20 percent less electricity.
In addition, our OpenStage phones require 25 percent less forms the basis for the integration of voice, data, and video
electricity than their precursors. services within the scope of unified communications.
Active management protects the environment
At Siemens Enterprise Communications, active environment-
oriented management is an integral component of our com-
pany-wide quality management program. Thus, our processes
and products already comply with all relevant standards per-
taining to sustainable environmental management such as
DIN ISO 11469 (Generic Identification and Marking of Plastic
Products), IEC Guide 109, (Environmental Aspects – Inclusion
in Electrotechnical Product Standards), ISO 14001 (Environ-
mental Management Systems – Specification) and ISO 14040
(Life Cycle Assessment).