Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy

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  • + guest8cb1fd guest8cb1fd 3 years ago
    Very nice. Definitely stealing that line!
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Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy - Presentation Transcript

  1. Sandrine Plasseraud Brand Manager Small Cars & Customer Offers Emerging Media & the effect they have on customer behaviors and on your ability to generate insights.  Create business strategies accordingly
  2. “ Emerging” Media and Effect they have on customer behaviour
    • Social Networking
    • Online gaming
  3. “ Emerging” Media and Web 2.0
  4. Netvibes – keep up with the rest of the world easily
  5. Facebook – What are your friends doing ?
  6. Twitter – what are you doing ?
  7. “ Emerging” Media and Effect they have on customer behaviour User Generated Content
  8. Consumers trust UGC
  9. 36% wouldn’t buy a product with negative comments online
  10. 57% are influenced by online comments about a product
    •  Product
    •  Price
    •  Place
    •  Promotion
    • … .
    •  PARTICIPATION
    Forget the 4 Ps !
  11. Blog me I’m famous !
    • Andy Warhol, 1968 : “In the future, everyone will be world-famous for 15 minutes”.
    • 2007 : “In the future, everyone will be famous to fifteen people”
  12. Viral and Buzz Marketing
    • a satisfied customer tells 3 people about it
    • a dissatisfied customer tells 11 people about it
    Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.
  13. Twingo Concept
  14. Twingo Concept & Bloggers
    • A Viral Marketing Strategy in 2 Phases :
    •  5 bloggers invited to the Paris Motorshow as “VIP” (29 th September 2006)
    •  Seeding operation targeting 30 bloggers (from the 30 th of September)
  15. Twingo Concept & Blogger 1
    • 20 yrs old blogger
    • design
    • new technologies
    • urban
  16. Twingo Concept & Blogger 2
    • 30 years old
    • viral marketing
  17. Twingo Concept & Blogger 3
    • 25 years old
    • viral marketing
    • e-commerce
    • internet
  18. Twingo Concept & Blogger 4
    • 30 years old
    • Famous DJ
    • Music
    • Travel
  19. Twingo Concept & Blogger 4
  20. Twingo Concept – Seeding Operation
  21. Twingo Concept – Seeding Operation
  22. Twingo Concept & Bloggers - Results
    •  Product
    •  Price
    •  Place
    •  Promotion
    • … .
    •  PARTICIPATION
    Forget the 4 Ps !
  23.  

+ guest0d2e39guest0d2e39, 3 years ago

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