Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy

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+ guest8cb1fd 3 years ago
Very nice. Definitely stealing that line!

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Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy - Presentation Transcript

Sandrine Plasseraud Brand Manager Small Cars & Customer Offers Emerging Media & the effect they have on customer behaviors and on your ability to generate insights.  Create business strategies accordingly
“ Emerging” Media and Effect they have on customer behaviour
- Social Networking
- Online gaming
“ Emerging” Media and Web 2.0
Netvibes – keep up with the rest of the world easily
Facebook – What are your friends doing ?
Twitter – what are you doing ?
“ Emerging” Media and Effect they have on customer behaviour User Generated Content
Consumers trust UGC
36% wouldn’t buy a product with negative comments online
57% are influenced by online comments about a product
-  Product
-  Price
-  Place
-  Promotion
- … .
-  PARTICIPATION
Forget the 4 Ps !
Blog me I’m famous !
- Andy Warhol, 1968 : “In the future, everyone will be world-famous for 15 minutes”.
- 2007 : “In the future, everyone will be famous to fifteen people”
Viral and Buzz Marketing
- a satisfied customer tells 3 people about it
- a dissatisfied customer tells 11 people about it
Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.
Twingo Concept
Twingo Concept & Bloggers
- A Viral Marketing Strategy in 2 Phases :
-  5 bloggers invited to the Paris Motorshow as “VIP” (29 th September 2006)
-  Seeding operation targeting 30 bloggers (from the 30 th of September)
Twingo Concept & Blogger 1
- 20 yrs old blogger
- design
- new technologies
- urban
Twingo Concept & Blogger 2
- 30 years old
- viral marketing
Twingo Concept & Blogger 3
- 25 years old
- viral marketing
- e-commerce
- internet
Twingo Concept & Blogger 4
- 30 years old
- Famous DJ
- Music
- Travel
Twingo Concept & Blogger 4
Twingo Concept – Seeding Operation
Twingo Concept – Seeding Operation
Twingo Concept & Bloggers - Results
-  Product
-  Price
-  Place
-  Promotion
- … .
-  PARTICIPATION
Forget the 4 Ps !