Your SlideShare is downloading. ×
0
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy

4,284

Published on

Published in: Business, Technology
0 Comments
26 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,284
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
937
Comments
0
Likes
26
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Sandrine Plasseraud Brand Manager Small Cars & Customer Offers Emerging Media & the effect they have on customer behaviors and on your ability to generate insights.  Create business strategies accordingly
    • 2. “ Emerging” Media and Effect they have on customer behaviour
      • Social Networking
      • Online gaming
    • 3. “ Emerging” Media and Web 2.0
    • 4. Netvibes – keep up with the rest of the world easily
    • 5. Facebook – What are your friends doing ?
    • 6. Twitter – what are you doing ?
    • 7. “ Emerging” Media and Effect they have on customer behaviour User Generated Content
    • 8. Consumers trust UGC
    • 9. 36% wouldn’t buy a product with negative comments online
    • 10. 57% are influenced by online comments about a product
    • 11.
      •  Product
      •  Price
      •  Place
      •  Promotion
      • … .
      •  PARTICIPATION
      Forget the 4 Ps !
    • 12. Blog me I’m famous !
      • Andy Warhol, 1968 : “In the future, everyone will be world-famous for 15 minutes”.
      • 2007 : “In the future, everyone will be famous to fifteen people”
    • 13. Viral and Buzz Marketing
      • a satisfied customer tells 3 people about it
      • a dissatisfied customer tells 11 people about it
      Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.
    • 14. Twingo Concept
    • 15. Twingo Concept & Bloggers
      • A Viral Marketing Strategy in 2 Phases :
      •  5 bloggers invited to the Paris Motorshow as “VIP” (29 th September 2006)
      •  Seeding operation targeting 30 bloggers (from the 30 th of September)
    • 16. Twingo Concept & Blogger 1
      • 20 yrs old blogger
      • design
      • new technologies
      • urban
    • 17. Twingo Concept & Blogger 2
      • 30 years old
      • viral marketing
    • 18. Twingo Concept & Blogger 3
      • 25 years old
      • viral marketing
      • e-commerce
      • internet
    • 19. Twingo Concept & Blogger 4
      • 30 years old
      • Famous DJ
      • Music
      • Travel
    • 20. Twingo Concept & Blogger 4
    • 21. Twingo Concept – Seeding Operation
    • 22. Twingo Concept – Seeding Operation
    • 23. Twingo Concept & Bloggers - Results
    • 24.
      •  Product
      •  Price
      •  Place
      •  Promotion
      • … .
      •  PARTICIPATION
      Forget the 4 Ps !
    • 25.  

    ×