mm CHANNEL Multimedia Mobile Channel “ Enabling the Digital Multimedia Experience” Mobile music and the evolution to social media Company presentation – May 09 May you require more information, please refer to : Cristobal Alonso cristobal.alonso@mmCHANNEL.com Marc Rose Chief Commercial Officer marc [email_address]
The fast music r-evolution Portable music Digital portable music Mobile digital portable music User-generated mobile digital portable music
No worries, this is not going to be a company product show Just 5 very quick slides to talk about us
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There are still attractive models around (mobile) music
MoMO Amsterdam: G erd Leonhard Presentation extract
The elimination of DRM on its present form will create a second R-evolution DRM will cease to exist very soon, how will the industry and its different players behave then?
People still does love music (and let me make a projection, people will still love music in 50 years from now) However the way to monetize music has to evolve in many cases: <ul><li>Physical events such as concerts and festivals are still a huge driver for fans and need to be integrate better into a digital value chain </li></ul><ul><li>The mobile internet R-evolution has opened new and innovative ways to promote music and monetization opportunities </li></ul><ul><li>Many people is still interested on paying for music, provided it is easy to find, buy and port into other devices </li></ul>A A B
The operators know this but don´t have a real answer, so far is to leverage music and its value to bundle their internet” all you can eat” offers
<ul><li>To regulate the market </li></ul><ul><li>To watch out for consumer’s protection </li></ul><ul><li>To enable competition </li></ul><ul><li>To facilitate and coordinate discussions and new business models around the industry players </li></ul>What should and would be really the role of the industry regulator SGAE
<ul><li>If you think digital content… </li></ul><ul><li>THINK mm CHANNEL!!! </li></ul>Cristobal Alonso [email_address] Marc Rose Chief Commercial Officer [email_address]
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