Worldwise Education Investor Presentation


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  • Hi, I’m CP, CEO of WE. Before I start, I would like to take a moment to say how honored I am to be among so many entrepreneurs and investors who each share a proactive empathy for social enterprise and finding market solutions to problems that affect us all one way or another. It’s inspiring to be among so many like-minded people and I appreciate the opportunity to describe our company. (next slide)
  • Worldwise Education Investor Presentation

    1. 1. Worldwise Education, Inc. a unique company that helps schools help themselves
    2. 2. About Worldwise Education <ul><li>Country’s leading publisher of student-generated content </li></ul><ul><li>Merchandise such as printed-art products, sold under our Artwork for Education® brand, showcase student artwork and generate revenue for schools </li></ul><ul><li>Brand promise is the opportunity to purchase products that support education and opportunities that help kids learn </li></ul><ul><li>Formed in 2004 </li></ul><ul><li>14 employees </li></ul><ul><li>Revenues this fiscal year close to $1 million </li></ul>
    3. 3. In The Beginning, We Knew… <ul><li>Schools are chronically underfunded and have been for a long time </li></ul><ul><li>Parents spend $1.3 billion every year on school fundraisers and teachers’ out-of-pocket spending is $1.2 billion </li></ul><ul><li>Back-to-school spending is over $18 billion </li></ul><ul><li>Market for greeting cards is $8 billion </li></ul><ul><li>Causes related to children and education receive more money every year than any other social program </li></ul><ul><li>“ How do we tap into and connect these parts?” </li></ul><ul><li>We interviewed thousands of potential customers such as parents, teachers, principals, superintendents and retailers-large and small-and listened to them very carefully </li></ul>
    4. 4. What We Learned <ul><li>72% of consumers surveyed indicate they would buy a product that supports a cause they care about if price, quality and convenience are comparable </li></ul><ul><li>Parents cherish their children’s art </li></ul><ul><li>Retailers value quality products that show they care about their immediate community </li></ul><ul><li>Corporations value campaigns that improve their brand image </li></ul><ul><li>Content providers value affinity media that keep them connected to their customers </li></ul>
    5. 5. Pathway Market Solution Artwork for Education ® <ul><li>Innovative program that showcases student creativity and expression </li></ul><ul><li>Combines compelling images with words to create a message that resonates with parents and consumers </li></ul><ul><li>Content printed on greeting cards, reusable grocery bags and other merchandise </li></ul><ul><li>Products sold over multiple channels, such as school fundraiser, traditional retailers, and online </li></ul>
    6. 6. Artwork for Education ® <ul><li>Our library of digital content is sourced directly from participating schools </li></ul><ul><li>Comprises more than 160,000 images and is growing every year </li></ul>
    7. 7. Artwork for Education ® Information about the program, as well as credit to the artist and the school appears on the back of each card E
    8. 8. Business Model <ul><li>Every product sold at wholesale prices. Gross margin is 65%-80% depending on product </li></ul><ul><li>Schools purchase boxed sets at $12.50 and charge $20.50 to parents making $8.00 per box </li></ul><ul><li>“ Best-in-Class” chosen for stores </li></ul><ul><li>Sold as single cards at $1.70 per card, includes $0.50 payable to the school </li></ul><ul><li>Retailer charges $2.95 per card and keeps markup </li></ul><ul><li>Bottom line is win-win-win for school/store/company </li></ul>
    9. 9. Current Customers <ul><li>Schools: 400+ across 14 states </li></ul><ul><li>Retailers </li></ul><ul><ul><li>22 Whole Foods Markets (So CA) </li></ul></ul><ul><ul><li>Just approved in 31 more (Midwest) </li></ul></ul><ul><ul><li>40 gift shops and specialty retail stores </li></ul></ul><ul><ul><li>New sales agreement in place with card reps managing more than 25,000 children’s store and gift shop accounts nationwide </li></ul></ul><ul><ul><li>In discussion with major retailer and distributor covering drug and grocery channels </li></ul></ul><ul><li>Online </li></ul><ul><ul><li>1000s of users at </li></ul></ul>Over $1 million raised for schools to date!
    10. 10. Select Financial Information FY2008 FY2009 FY2010 FY2011 ALL SALES 803 953 5,018 11,395 COGS 178 218 1,008 2,250 SG&A 689 644 2,565 6,088 Pretax Profit $ (89) $ 89 $ 1,444 $ 3,056 Schools 204 300 587 941 Retail locations 0 100 1,500 5,000 Fiscal Year ends June 30 Dollars in thousands
    11. 11. Big Plans: <ul><li>Online community and distribution portal connecting teachers to sources of free or very low cost school supplies </li></ul><ul><li>Envisioned as a “FreeBay” for teachers, the site is supported by subscription fees and premium ad placements </li></ul><ul><li>Highly interactive site with features including the option to purchase products that feature artwork (similar to Flickr, or Café Press) </li></ul><ul><li>Stealth mode. Scheduled launch is Spring 2010 </li></ul>
    12. 12. Management Team <ul><li>Charles Paul, CEO - Former teacher, business owner and investment banker </li></ul><ul><li>Maureen Feldman, School Channel Manager - Former art docent and senior sales executive leading companies such as For Woman Only Fitness and Jamm Extreme Music to prominent market leaders. </li></ul><ul><li>Larry Castro, Retail Channel Manager - Personally responsible for over $250 million in sales with leading consumer products such as Sony Playstation, Disney Toys, and Power Ranger mega brands </li></ul><ul><li>Ted Coté, Marketing Advisor : Lecturer, writer, and founder of CEO of IM/TMA, a premier southern California marketing organization. More than 15 years in sales, marketing, and business development. </li></ul>
    13. 13. Capitalization <ul><li>Amount raised to date $650,000 from founders $1,236,500 from friends and family $1,886,500 total </li></ul><ul><li>Seeking additional funding of $2 million $750,000 - new school reps and support $750,000 - retail fulfillment infrastructure $500,000 - 6/2010 launch WExchange </li></ul>
    14. 14. Summary <ul><li>Simple solution to a complicated problem </li></ul><ul><li>Easily scalable channels generate recurring revenues for schools and double-bottom line for shareholders </li></ul><ul><li>Exceptional return on investment </li></ul><ul><li>Company delivers on its mission and sets an excellent example of how the market can be used as a solution to a social problem </li></ul>