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Worldwise Education Investor Presentation

Worldwise Education Investor Presentation



Describes the investment highights

Describes the investment highights



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  • Hi, I’m CP, CEO of WE. Before I start, I would like to take a moment to say how honored I am to be among so many entrepreneurs and investors who each share a proactive empathy for social enterprise and finding market solutions to problems that affect us all one way or another. It’s inspiring to be among so many like-minded people and I appreciate the opportunity to describe our company. (next slide)

Worldwise Education Investor Presentation Worldwise Education Investor Presentation Presentation Transcript

  • Worldwise Education, Inc. a unique company that helps schools help themselves
  • About Worldwise Education
    • Country’s leading publisher of student-generated content
    • Merchandise such as printed-art products, sold under our Artwork for Education® brand, showcase student artwork and generate revenue for schools
    • Brand promise is the opportunity to purchase products that support education and opportunities that help kids learn
    • Formed in 2004
    • 14 employees
    • Revenues this fiscal year close to $1 million
  • In The Beginning, We Knew…
    • Schools are chronically underfunded and have been for a long time
    • Parents spend $1.3 billion every year on school fundraisers and teachers’ out-of-pocket spending is $1.2 billion
    • Back-to-school spending is over $18 billion
    • Market for greeting cards is $8 billion
    • Causes related to children and education receive more money every year than any other social program
    • “ How do we tap into and connect these parts?”
    • We interviewed thousands of potential customers such as parents, teachers, principals, superintendents and retailers-large and small-and listened to them very carefully
  • What We Learned
    • 72% of consumers surveyed indicate they would buy a product that supports a cause they care about if price, quality and convenience are comparable
    • Parents cherish their children’s art
    • Retailers value quality products that show they care about their immediate community
    • Corporations value campaigns that improve their brand image
    • Content providers value affinity media that keep them connected to their customers
  • Pathway Market Solution Artwork for Education ®
    • Innovative program that showcases student creativity and expression
    • Combines compelling images with words to create a message that resonates with parents and consumers
    • Content printed on greeting cards, reusable grocery bags and other merchandise
    • Products sold over multiple channels, such as school fundraiser, traditional retailers, and online
  • Artwork for Education ®
    • Our library of digital content is sourced directly from participating schools
    • Comprises more than 160,000 images and is growing every year
  • Artwork for Education ® Information about the program, as well as credit to the artist and the school appears on the back of each card E
  • Business Model
    • Every product sold at wholesale prices. Gross margin is 65%-80% depending on product
    • Schools purchase boxed sets at $12.50 and charge $20.50 to parents making $8.00 per box
    • “ Best-in-Class” chosen for stores
    • Sold as single cards at $1.70 per card, includes $0.50 payable to the school
    • Retailer charges $2.95 per card and keeps markup
    • Bottom line is win-win-win for school/store/company
  • Current Customers
    • Schools: 400+ across 14 states
    • Retailers
      • 22 Whole Foods Markets (So CA)
      • Just approved in 31 more (Midwest)
      • 40 gift shops and specialty retail stores
      • New sales agreement in place with card reps managing more than 25,000 children’s store and gift shop accounts nationwide
      • In discussion with major retailer and distributor covering drug and grocery channels
    • Online
      • 1000s of users at ArtworkForEducation.com
    Over $1 million raised for schools to date!
  • Select Financial Information FY2008 FY2009 FY2010 FY2011 ALL SALES 803 953 5,018 11,395 COGS 178 218 1,008 2,250 SG&A 689 644 2,565 6,088 Pretax Profit $ (89) $ 89 $ 1,444 $ 3,056 Schools 204 300 587 941 Retail locations 0 100 1,500 5,000 Fiscal Year ends June 30 Dollars in thousands
  • Big Plans: WEXchange.com
    • Online community and distribution portal connecting teachers to sources of free or very low cost school supplies
    • Envisioned as a “FreeBay” for teachers, the site is supported by subscription fees and premium ad placements
    • Highly interactive site with features including the option to purchase products that feature artwork (similar to Flickr, Shutterfly.com or Café Press)
    • Stealth mode. Scheduled launch is Spring 2010
  • Management Team
    • Charles Paul, CEO - Former teacher, business owner and investment banker
    • Maureen Feldman, School Channel Manager - Former art docent and senior sales executive leading companies such as For Woman Only Fitness and Jamm Extreme Music to prominent market leaders.
    • Larry Castro, Retail Channel Manager - Personally responsible for over $250 million in sales with leading consumer products such as Sony Playstation, Disney Toys, and Power Ranger mega brands
    • Ted Coté, Marketing Advisor : Lecturer, writer, and founder of CEO of IM/TMA, a premier southern California marketing organization. More than 15 years in sales, marketing, and business development.
  • Capitalization
    • Amount raised to date $650,000 from founders $1,236,500 from friends and family $1,886,500 total
    • Seeking additional funding of $2 million $750,000 - new school reps and support $750,000 - retail fulfillment infrastructure $500,000 - 6/2010 launch WExchange
  • Summary
    • Simple solution to a complicated problem
    • Easily scalable channels generate recurring revenues for schools and double-bottom line for shareholders
    • Exceptional return on investment
    • Company delivers on its mission and sets an excellent example of how the market can be used as a solution to a social problem